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Implementasi Strategi Pemasaran UMKM Pempek Palembang FC Melalui Media Sosial Instagram
Daniel Antonius Wijaya
; Daniel Antonius Wijaya
; Devita Sari
; Astriani Astriani
; Aidil Ramadhani
; Dian Renita Andiani
; David Fernando
; Tiara Fitari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and obse...
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Analysis of Social Commerce Success Using the Expectation Confirmation Model (ECM) Method
Journal of Multimedia Trend and Technology
Vol 3
, No 3
(2024)
The rapid development of social commerce has changed the way consumers shop and interact with brands. However, the success of social commerce platforms cannot be separated from a deep understanding of the factors that influence consumer satisfaction and purchase intentions. This study aims to analyze the success of social commerce using the Expectation Confirmation Model (ECM) method. ECM is a model that explains that consumer satisfaction is influenced by the confirmation of their expectations...
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HOW ACADEMIC SUPERVISION ENHANCES TEACHER PROFESSIONALISM THROUGH PERSONALITY DEVELOPMENT?
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This research aims to explore how academic supervision can enhance teachers' professionalism by encouraging their personal development, improving their teaching competence, and ultimately resulting in better student performance. The method used in this research is quantitative research with a descriptive quantitative survey method. The population in this study were 273 State Vocational School teachers in Lampung Province who were selected using simple random sampling. This research uses a standa...
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Peran Pemberdayaan Kesejahteraan Keluarga (PKK) dalam Upaya Pencegahan Penyalahgunaan Wewenang
Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Vol 3
, No 3
(2024)
PKK organization, comprised of women (wives as husbands' companions), plays a strategic role in household management, including influencing the behavior of their husbands. The objective of this writing is to analyze the role of PKK members in preventing the abuse of power by husbands. A qualitative approach with a descriptive-analytic method is capable of integrating the theory of the welfare state and the concept of abuse of power in public services. The method used in this community service is...
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Pemanfaatan Sistem Informasi Gaji (SIMGAJI) dalam Perhitungan Tunjangan Keluarga Aparatur Sipil Negara di Kabupaten Sikka
DHARMA EKONOMI
Vol 31
, No 2
(2024)
This research focuses on the utilization of SIMGAJI in calculating family allowances where we can see whether the utilization is effective and efficient or not in using SIMGAJI so that it can be seen by calculating family allowances. To identify problems, this research uses qualitative research. Data collection techniques using interview techniques, observation, document studies. It can be concluded that the utilization of the Salary Information System (SIMGAJI) by PT. Taspen (Persero) for the c...
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Inovasi Pelayanan Jemput Bola dan Jalan Mantan dalam Pemenuhan Penerbitan KTP-el di Dinas Kependudukan dan Pencatatan Sipil Kabupaten Sikka
DHARMA EKONOMI
Vol 31
, No 2
(2024)
This research aims to find out how innovative pick-up and drop-off services are in fulfilling the issuance of e-KTPs at the Population and Civil Registration Service of Sikka Regency. To identify problems in this research, qualitative research methods were used. Data collection techniques in this research used interview methods, field observations and document studies. It can be concluded that in implementing the issuance of e-KTPs in Sikka Regency, DISDUKCAPIL still faces various obstacles, suc...
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Pengaruh Gaya Kepemimpinan dan Komitmen Organisasi Kader PKK Terhadap Kinerja di Tim Penggerak PKK Desa Gogik Kecamatan Ungaran Barat
DHARMA EKONOMI
Vol 31
, No 1
(2024)
This study aims to analyze the influence of leadership style and organizational commitment on the performance of PKK cadres in the PKK Mobilization Team of Gogik Village, West Ungaran District. The participants in this study were active PKK cadres involved in organizational activities. The research employed a quantitative approach using multiple linear regression analysis to examine the relationship between the independent variables—leadership style and organizational commitment—and the dependen...
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Pengaruh Pelatihan dan Motivasi Kerja Terhadap Turn Over Karyawan di Pusat Pelatihan BIPTAK Kota Semarang
DHARMA EKONOMI
Vol 31
, No 1
(2024)
This study aims to analyze the influence of training and work motivation on employee turnover at the BIPTAK Training Center in Semarang City. Employee turnover is a challenge for organizations as it can affect stability and work productivity. This research employs a quantitative approach using multiple linear regression analysis to examine the relationship between the independent variables—training and work motivation—and the dependent variable—employee turnover. The findings indicate that train...
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Penerapan Business Model Canvas untuk Mengembangkan Strategi Bisnis ACW Studio
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-base...
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Pengaruh Komunikasi dan Interaksi antar Budaya terhadap Kesadaran Toleransi Siswa di SMA Negeri 5 Yogyakarta
CIVICS EDUCATION AND SOCIAL SCIENCES JOURNAL
Vol 6
, No 2
(2024)
Kesadaran toleransi menjadi salah satu pilar utama dalam mewujudkan asas Bhineka Tunggal Ika. Upaya yang dilakukan dengan melakukan komunikasi dan interaksi antar budaya untuk menciptakan akulturasi budaya tanpa menghilangkan esensi budaya lama. Tujuan penelitian ini adalah mengetahui pengaruh komunikasi dan interaksi antar budaya (X) terhadap kesadaran toleransi siswa (Y). Penelitian ini dilakukan pada bulan Maret 2024 di SMA Negeri 5 Yogyakarta. Metode penelitian yang digunakan yaitu deskripti...
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