WEBSITE UTILIZATION AS A MEDIA OF INFORMATION AND COMMUNICATION OF PUBLIC SERVICES OF SURAKARTA CITY

In the current era of digital information or modernization, digital knowledge is fast enough to spread. This information could be obtained quickly, efficiently, and accurately. This development also implemented the Surakarta City Government in conducting online public services through the media website. The www.surakarta.go.id website is a representation of the consistency of knowledge, the capacity of government institutions to interact with the public, and a kind of socialization media to improve social life. The purpose of this study is to determine the utilization of the website www.surakarta.go.id as a medium of information and communication for public services carried out by the Surakarta City Diskominfo. The method used in this study uses a qualitative research method with a case study approach that focuses on how to use the website as a medium of information and communication services in implementing public services in the city of Surakarta. The data was obtained through interviews with the Surakarta City Diskominfo Staff and the Surakarta City Community. In addition, data was also obtained by observation and documentation. The results of this study were analyzed using the theory of Public Service Communication according to Dr. Hardiansyah. The analysis of this research shows that Diskominfo SP Surakarta City has developed a website as a medium of information and communication for public services. The results obtained in this study have a website as a medium of information to the public online and as a means of communication between the government and the community. With the existence of a website as a public service, it is hoped that it will be sufficient and facilitate the public in obtaining public information according to their individual needs. Not only that, but the existence of this website is also a form of digitization carried out to improve good government for the Surakarta City government.