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ANALYSIS OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION AS AN EFFORT TO IMPROVE BEHAVIOR INTENTION
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of the study was to investigate the relationship between experiential marketing, customer satisfaction and consumer behavior intention. The limitation of the study was that it focused on consumers who had made at least two purchases and only 70 questionnaires were returned and valid.
The population is categorized as infinity. Sample collection type accidental sampling. Data analysis with multiple linear regression processed with SEM- Partial Least Square 3.0, to verify the 6 hypothes...
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Pengaruh Disiplin Kerja, Motivasi Kerja, dan Pemberian Insentif terhadap Kinerja Karyawan di PT Wonojati Wijoyo
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of work discipline, work motivation, and incentive provision on employee performance in the production department of PT Wonojati Wijoyo. The study employed an associative quantitative approach, with 65 respondents selected using a purposive sampling technique. Data were collected through a five-point Likert-scale questionnaire that passed validity and reliability tests. The data were analyzed using multiple linear regression with SPSS version 29, includin...
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PENGARUH KEMUDAHAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI E-COMMERCE SHOPEE DI KECAMATAN BANYUMANIK
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to analyze the influence of convenience and lifestyle on online purchasing decisions on Shopee e-commerce in Banyumanik District. This study uses a quantitative method that obtains data from questionnaires distributed via Google Form. In this study, 100 respondents were found who were classified as Banyumanik residents aged 17 years and over and had made purchases on Shopee e-commerce in the last 6 months. For each data, it will be analyzed with the help of SPSS (Statistical Pack...
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11 Sitasi
PENGARUH FAKTOR-FAKTOR PELAYANAN PUBLIK TERHADAP KEPUASAN MASYARAKAT DALAM LAYANAN ANTAR DAN AMBIL BARANG BUKTI DI KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The objective of this study is to examine how the quality of discussion, service procedures, policy implementation, staff competence and service transparency affect the population's satisfaction with the provision and receipt of information. The data were collected using quantitative descriptive methods such as observation, questionnaires, interviews and documentation. Multiple linear regression was used to assess the suitability of the model. The model was then tested for its validity, reliabil...
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1 Sitasi
MENELAAH FAKTOR INTERNAL PERUSAHAAN DI BALIK PRAKTIK PENGHINDARAN PAJAK
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Tax avoidance is a crucial issue in corporate governance as it can reduce state revenue and create potential legal claims against the company itself. This study aims to explore the internal elements of firms that influence tax avoidance behaviour, with an emphasis on firm size, capital intensity, sales growth, and earnings management. The methodology employed in this research is a quantitative approach, using purposive sampling to select the companies serving as samples, and multiple linear regr...
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The Effectiveness of Using YouTube as a Learning Media in Improving Early Childhood Literacy"
Schola Journal
Vol 3
, No 1
(2025)
This study aims to examine the effectiveness of using YouTube as a learning medium in improving early childhood literacy through the literature study method. Literacy is an important aspect of children's cognitive development that needs to be instilled early on. In the digital era, YouTube media is one of the interesting learning alternatives because it presents audio-visual content that can stimulate children's interest and understanding more optimally. This research was conducted by reviewing...
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Improving KPK and FPB Concepts Through Interactive TTS Media
Schola Journal
Vol 3
, No 1
(2025)
ABSTRACT
This study aims to improve the understanding of fifth grade students of Lobang 02 Elementary School regarding the concept of Least Common Multiple (LCM) and Greatest Common Factor (GCF) by using interactive media in the form of crossword puzzles (TTS). This study is included in the Classroom Action Research (CAR) type which is carried out in two cycles. The research subjects consisted of 16 students. Data collection tools used include learning outcome tests, observation sheets, and stud...
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Perancangan Aplikasi Pemesanan Catering Berbasis Web Pada Cafe D’Carlos
Teknik: Jurnal Ilmu Teknik dan Informatika
Vol 5
, No 2
(2025)
The development of information technology has affected a large number of sectors, one of which is the culinary industry, namely Cafe D'Carlos located in Parepare. This cafe has problems with the manual catering ordering process due to impracticality, recording errors, and long processing times. This study aims to design and develop a web-based catering ordering application to improve operational efficiency and service quality. In general, the development method for various applications tends to...
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Effect of ZnCl2 Concentration as Extraction Medium on The Physical, Chemical Properties and Color Stability of Pandan Leaf Chlorophyll Extract
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Chlorophyll in pandanus leaves is easily degraded during processing, resulting in changes in color intensity. Efforts to maintain the color intensity and color stability of chlorophyll involve the formation of chlorophyll complexes with metallochlorophyll using metals that have higher complex stability than natural metals in chlorophyll (Mg) by extraction. This study aimed to produce a stable and effective pandan leaf chlorophyll extract using ZnCl2 extraction media. The phases of the chlorophyl...
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Sanitation and Hygiene Practices in Canteens Around the University of Mataram
Bachmida, Elya Antariksana
; Handayani, Baiq Rien
; Werdiningsih, Wiharyani
; Sinaga, Yesica Marcelina Romauli
; Rahayu, Tri Isti
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Food safety is a crucial aspect in maintaining public health, particularly in higher education environments where campus canteens serve as the main providers of food and beverages for students, lecturers, and staff. The proper implementation of hygiene and sanitation practices is one of the key efforts to ensure food safety. This study aims to provide an overview of the knowledge and application of hygiene and sanitation practices among food handlers as a strategic approach to supporting food sa...
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