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PENGARUH PERSEPSI KUALITAS, ASOSIASI MEREK, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PASTA GIGI CLOSE UP DI KOTA MADIUN
Mabha Jurnal
Vol 5
, No 1
(2024)
Penelitian ini memiliki tujuan untuk mengetahui pengaruh secara simultan persepsi kualitas, asosiasi merek, dan loyalitas merek terhadap keputusan pembelian pasta gigi Close Up di Kota Madiun. Selain itu, untuk mengetahui pengaruh masing-masing variabel tersebut secara parsial terhadap keputusan pembelian pasta gigi Close Up di Kota Madiun. Penelitian ini menggunakan 100 sampel yang diambil dari konsumen pasta gigi Close Up di Kota Madiun yang pengambilan sampelnya menggunakan metode purposive s...
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PERAN PENGUSAHA DAN PENGELOLA PASAR DALAM PENGEMBANGAN PASAR TRADISIONAL DI SIDOARJO
Transformasi: Journal of Economics and Business Management
Vol 3
, No 2
(2024)
Traditional markets in Sidoarjo, like in many places in Indonesia, play an important role in the local economy and community life. However, the challenges of modernization and competition with modern markets have threatened the sustainability of these traditional markets. The role of entrepreneurs and market managers is key in developing traditional markets in Sidoarjo. This research aims to analyze the role of entrepreneurs and market managers in developing traditional markets in Sidoarjo. The...
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PELATIHAN DAN PENDAMPINGAN PENERAPAN ALAT PARUT DAN PEMERAS REMPAH UMKM MINUMAN HERBAL
Abdi Masya
Vol 5
, No 1
(2024)
Kegiatan pengabdian kepada masyarakat ini dilaksanakan kepada mitra minuman herbal Tempo Doeloe di Ketintang, Kec. Wonokromo Surabaya. Permasalahan yang dihadapi oleh mitra adalah tentang kesulitan meningkatkan produktivitasnya dalam pemenuhan permintaan produk minuman herbal. Penjualan minuman tradisional pada saat pandemi COVID-19 sempat mengalami kenaikan dikarenakan minuman tersebut berkhasiat dalam menjaga imunitas tubuh. Pelaku usaha gagal dalam mengambil kesempatan itu karena beberapa ala...
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Manajemen Sumber Daya Manusia Global dalam Meningkatkan Kinerja Perusahaan
Rezi Ardiansyah
; Arya Putra Pracandra
; Diajeng Putri Ambar Sari
; Sabrina Meisa Rahmawati
; Muhammad Asrul Fajri
; Dewi Nuraini
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 2
(2024)
In the dynamic era of globalization, Human Resource Management (HRM) has become key to success for companies in the global market. Global HRM involves an approach that considers global factors such as culture, labor regulations, and market demands. Challenges include adapting to cultural diversity, varying labor regulations, and managing dispersed teams. However, global HRM also presents opportunities, including broader access to global talent. Through detailed analysis, this journal aims to pro...
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Optimizing School Financial Management with Activity-Based Costing : Case Study at Parlaungan Islamic Middle School
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 30
, No 1
(2024)
The business world is currently experiencing very rapid growth, both in manufacturing and services. One form of service business is educational institutions. Educational institutions that are common in society are schools. Schools must be able to provide good-quality facilities so as to produce quality human resources for the next generation.. This research aims to purpose of this research is to calculate the tuition fees of Parlaungan Islamic Middle School.. The research method used is A...
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INTEGRASI PERILAKU DAN KOMPETENSI KEPEMIMPINAN TRANSFORMASIONAL DALAM MENUNJANG KINERJA ORGANISASI ( Studi organisasi Kantor “x”)
Transformasi: Journal of Economics and Business Management
Vol 3
, No 2
(2024)
Abstract. This case study explores the influence of transformational leadership style in facilitating innovation and synergy in an institution. Through the analysis of conceptual relationship diagrams among various operational elements within the organization, this study demonstrates how transformational leadership impacts decision-making processes, innovation, and competency enhancement. In this context, leadership acts not only as a decision maker but also as a motivator inspiring active parti...
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Strategi Kebijakan Publik Melalui Program Pengentasan Kemiskinan di Era Pemerintahan Jokowi
Novi Dianita Sari
; Nurvita Diah Rahayu
; Binti Saniatu Salimah
; Nur Muhammad Hima Firmansah
; Novi Khoiriawati
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 2
(2024)
Poverty is a complex and ongoing social problem that requires an integrated and sustainable approach. The problem of poverty impacts various aspects of people's lives, so it is important to overcome the problem of poverty. The aim of this research is to describe public policy strategies in overcoming poverty. The research approach used is a qualitative approach with the data used in the form of secondary data sourced from documents, Central Statistics Agency (BPS), research journals, articles an...
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Pemahaman Kritis Terhadap Naratif Iklan Rokok Djarum 76: Sebuah Eksplorasi Analisis Wacana Kritis
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 3
, No 2
(2024)
The use of critical theory as an analytical tool, especially in the context of the use of words in the Djarum 76 cigarette advertisement which raises critical questions. The aim of this research is first, to reveal the implied meaning in the Djarum 76 cigarette advertisement through a critical discourse analysis approach. Second, to explain the social meaning of the use of words in the advertisement in the context of general society. The method used is a critical discourse approach with an analy...
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REPRESENTATION OF THE MEANING OF SUMBA CULTURE IN THE FILM MARLINA THE MURDERER IN FOUR ACT: SEMIOTIC ANALYSIS OF ROLAND BARTHES
Development and Business Communications
Vol 1
, No 1
(2024)
Films can revive values ​​that have fallen down, and even educate people about the existence of traditions that are currently being neglected or even not realized. As a reflection of the nation's culture, through films that still raise issues of cultural customs, until a belief is shown in the Representation of Sumba Cultural Meanings in the Film Marlina the Murderer in Four Acts. The method used is a qualitative descriptive approach with the theory of Roland Barthes. The results of this stu...
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THE SOCIALIZATION OF TELEVISION DIGITALIZATION POLICY : CASE STUDY IN BANARAN SUB DISTRICT, GROGOL DISTRICT, SUKOHARJO REGENCY
Development and Business Communications
Vol 1
, No 1
(2024)
The policy of the digitalization of television as a big agenda in national development must receive vigorous attention from all parties so that it can be immediately realized. In this case, the citizens of Indonesia need to get socialization to make them understand the intricacies of television digitalization. Since 2021, the government has carried out socialization through various media. However, many people had not switched to digital television even when Analog Switch Off (ASO) was already im...
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