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ANALISIS PENGARUH HARGA, KUALITAS PRODUK, KEBUTUHAN MENCARI VARIASI DAN IKLAN PRODUK PESAING TERHADAP KEPUTUSAN PERPINDAHAN MEREK PADA KONSUMEN PEMBALUT WANITA CHARM (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The large number of brands of sanitary napkins that are on the market causing consumers desirability has moved from one brand to another brand. The shift of consumers to other brands is influenced by various factors, including price, product quality, needs looking for variety and product advertising competitors. The purpose of this research was: analyzing the significance of the influence of prices, quality products, needs looking for variety and product advertising a competitor against the deci...
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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SOPHIE PARIS DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
A purchasing decision made by a consumer is undertaken on the basis of the wishes and needs of a product. Therefore the fashion companies strive to innovate to create high-quality products and having a good brand in the minds of consumers. The purpose of this research was: 1) to analyze the significance of the influence of the brand image of Sophie Paris purchases. 2) to analyze the significance of the influence of Word of Mouth (WOM) positive towards purchasing decision Sophie Paris. 3) to anal...
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ANALISIS FINANCIAL DISTRESS MENGGUNAKAN MODEL ALTMAN Z-SCORE PADA PERUSAHAAN ASURANSI YANG LISTING DI BURSA EFEK INDONESIA TAHUN 2011 – 2014
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to determine the financial condition of insurane companies listed on the Indonesia Stock Exchange from 2011-2014. By using the Altman Z-Score to see how much financial distress on the insurance companies, amounting to 9companies.By using the formula Z-Score = 1,2 X1+1,4 X2+3,3 X3+0,6 X4+1,0 X5. The results showed a total of 9 insurance companies that went public there are still some who are greeting bankrupt condition. In 2011, as many as 22,2% of companies declared bankrupt, 77,...
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA NASABAH PENGGUNA MOBILE BANKING
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 3
(2016)
The purpose of this study was to analyze the significance of the effect of service quality of mobile banking and satisfaction on loyalty and analyze the effect of the service quality of mobile banking on customer loyalty mediated by satisfaction. This study is a survey at consumers of Bank BNI Sukoharjo. Population are customer whose used mobile banking. Sample as many as 100 people with convenience sampling. The type of data used quantitative and qualitative data. Sources of data used primary d...
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MODEL ANTESEDEN PEMBENTUK WORD OF MOUTH POSITIF JASA PENDIDIKAN DI UNISRI SURAKARTA
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 28
, No 1
(2015)
Penelitian ini bertujuan untuk: menganalisis pengaruh corporate image terhadap kepuasan mahasiswa, menganalisis pengaruh perceived price terhadap kepuasan mahasiswa, menganalisis pengaruh corporate image terhadap positive WOM menganalisis pengaruh perceived price terhadap positive WOM, menganalisis pengaruh kepuasan mahasiswa terhadap positive WOM, menganalisis pengaruh corporate image terhadap positive Words of Mouth yang dimediasi kepuasan mahasiswa, menganalisis pengaruh perceived price terha...
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PENGARUH PENGETAHUAN KEUANGAN DAN PENGALAMAN KEUANGAN TERHADAP PERILAKU PERENCANAAN INVESTASI DENGAN SELF CONTROL SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this research are: 1) to analyze the significance of the effect of financial knowledge, experience and self-control of the financial investment planning on employee behavior single (unmarried) in the District Gondangrejo Karanganyar. 2) to analyze the moderating effect of self-control on the influence of financial knowledge and financial experience to the planning of investment in employee behavior single (unmarried) in the District Gondangrejo Karanganyar. In conclusion: There wa...
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4 Sitasi
PENGARUH PERCEIVED VALUE TERHADAP WORDS OF MOUTH POSITIF KONSUMEN KEDAI SUSU “MOM MILK†SURAKARTA YANG DIMODERASI OLEH CUSTOMER DELIGHTâ€
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 27
, No 1
(2014)
Tujuan dari penelitian ini untuk (1) menganalisis pengaruh perceived value terhadap customer delight; (2) menganalisis pengaruh perceived value terhadap WOM positif; (3) menganalisis pengaruh customer delight terhadap WOM positif; (4) Menganalisis pengaruh perceived value terhadap WOM positif yang dimoderasi customer delight.Populasi dalam penelitian ini adalah seluruh konsumen Kedai Susu “MOM MILK†Surakarta. Jumlah sampel adalah 100 konsumen. Metode pengambilan sampel menggunakan snowball...
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DIMENSI KUALITAS DAN HARGA SEBAGAI FAKTOR PENENTU KEPUASAN DAN LOYALITAS KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 2
(2012)
ABSTRACT The relatively service-driven restaurant industry is becoming more important in generating income for many countries and hence the service performance of the restaurants must be well understood and managed. The key determinants for restaurant service quality need to be identified, especially for the important segment such as youth consumers. Therefore, this study aims to explore the importance of physical environment quality, human service, food quality and price from the youth consumer...
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PENGARUH DIMENSI KUALITAS PELAYANAN JASA TERHADAP KEPUASAN NASABAH
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 2
(2012)
ABSTRACT The analysis results which could be reported are: (1) The questionnaire of all variables are valid and the variability’s result is reliable, (2) The result of classical assumption test show that the model is no multicolinierity, no heteroskedasticity, no autocorrelation and the residual is normal. Results of t test indicate that (1) the reliability dimension of service quality has a significantly positive effect on customer satisfaction, thus supporting hypothesis 1; (2) the responsiv...
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EFEK MODERASI NEED FOR ACHIEVEMENT PADA PENGARUH KOMPETENSI TERHADAP KINERJA PENGAWAS TK/SD
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 1
(2012)
ABSTRACT These results indicate that (1) Competency had a positive and significant on the performance of supervisors. This is indicated by the significance test of regression coefficient of competence (β1) with p value <0,05. (2) Need for achievement had a positive and significant on the performance of supervisors. This is indicated by the significance test of regression coefficient oh need for achievement with p value < 0,05. (3) Need for achievement does moderate on the influence of com...
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