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PENINGKATAN KINERJA PEMASARAN MELALUI ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PEMBELAJARAN DENGAN INOVASI SEBAGAI MEDIASI(Studi pada Industri Kecil Makanan dan Minuman di Kabupaten Kendal)
Innovation, Theory & Practice Management Journal
Vol 3
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh orientasi kewirausahaan dan orientasi pembelajaran terhadap kinerja pemasaran baik secara langsung maupun tidak langsung melalui inovasi sebagai variabel mediasi. Populasi yang digunakan adalah seluruh pelaku industri kecil makanan dan minuman di Kabupaten Kendal, dengan ukuran jumlah sampel yang digunakan adalah 100 responden. Teknik pengambilan sampel menggunakan simple random sampling. Sumber data yang digunakan data primer, dengan metode p...
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Pengaruh Brand Ambassador, Electronic Word Of Mouth (E-Wom), dan Persepsi Harga terhadap Keputusan Pembelian pada E- Commerce Tokopedia: Survey Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISRI
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research was conducted on students of the Faculty of Economics and Business at Slamet Riyadi University in Surakarta who use the e-commerce platform Tokopedia. The purpose of this study is to analyze the significance of the influence of brand ambassadors, electronic word of mouth (e-WOM), and price perception on purchasing decisions in Tokopedia's e-commerce. The type of data used is quantitative data, with primary data sources employed in this research. The data analysis techniques used in...
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The Role of Financial Strategies for MSMEs in Responding to Macroeconomic Uncertainty: A Literature Review and Secondary Data Analysis
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Macroeconomic uncertainty poses a structural challenge for the sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia. Fluctuations in inflation, benchmark interest rates, and exchange rates have a direct impact on liquidity, cost structures, and investment decisions. This study aims to explore the types of financial strategies adopted by MSMEs in response to macroeconomic pressures using a systematic literature review and secondary data analysis covering the period from 201...
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Transformasi Limbah Menjadi Manfaat: Edukasi Pembuatan Lilin Wangi dari Minyak Jelantah
Rita Dwi Ratnani
; Helmy Purwanto
; Aufa Fahmazida
; Meta Liftyastuti
; Muhammad Rafi Najib
; Diah Ayu Lestari
; Irvan Sovian
; Luthfiyah Harum Pratiwi
; Muhamad Hafid Falihurrozan
; Nesia Ursulla Endarhadi
; Assyifa Khairunnisa
; Bayu Fredo Wicaksono
; Erika Febiana Lasifa
Palawa: Jurnal Pengabdian Kepada Masyarakat
Vol 4
, No 1
(2025)
Minyak jelantah merupakan limbah rumah tangga yang berpotensi mencemari lingkungan dan membahayakan kesehatan apabila digunakan secara berulang atau dibuang sembarangan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi melalui pelatihan kepada warga, khususnya menambah wawasan bagi ibu-ibu PKK di Kelurahan Jatirejo, Kecamatan Gunungpati, Kota Semarang. Pelatihan mengenai pemanfaatan minyak jelantah menjadi produk bernilai guna, yaitu lilin wangi. Metode pelaksanaan me...
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Pengaruh Green Accounting, Struktur Modal, dan Pertumbuhan Penjualan Terhadap Kinerja Keuangan
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
The purpose of this research is to analyze the relationship between financial performance, green accounting, and capital structure. The research covered 72 food and drink producers that were listed on the BEI in the years 2019–2022. Twenty businesses were chosen through a purposeful sampling process. Multiple linear regression analysis of secondary data is performed in SPSS 26. According to research, green accounting helps companies improve their financial performance by financing large environm...
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Analisis Pengaruh Good Corporate Governance dan Ukuran Perusahaan Terhadap Kinerja Keuangan Pada Perusahaan Manufaktur
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
This financial performance study is vital for responsible a corporation's financial success. The goal the purpose of this research is to discover and investigate the effects of excellent corporate governance and firm scope on financial results. The dependent variable analyzed in this study is financial results, with the independent factors being the following proportion of board members, management equity, institutional investment, audit board, and firm size. This study relies on secondary data....
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Pengaruh Kemudahan Penggunaan, Keamanan, dan Keandalan Terhadap Penggunaan Mobile Banking dikalangan Masyarakat
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
Currently the banking sector provides product services in the form of electronic banking for customers, one of which is mobile banking. Mobile banking is a banking service that allows customers to make various financial transactions through mobile devices, such as smartphones or tablets. This study aims to examine the influence of ease of use, security, and reliability on the use of mobile banking among the people of Palopo city. Data was collected using a questionnaire that was distributed onli...
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Prospek Penerapan Blockchain Dalam Pengelolaan Zakat Untuk Meningkatkan Kepercayaan Muzakki
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
Tujuan dari penelitian ini adalah untuk mengeksplorasi prospek penerapan teknologi blockchain dalam pengelolaan Zakat di Indonesia untuk meningkatkan transparansi, efisiensi, dan akuntabilitas dalam pendistribusian dana Zakat. Pengelolaan zakat di Indonesia masih menghadapi berbagai tantangan, terutama dalam hal transparansi dan akuntabilitas, yang dapat menurunkan kepercayaan Muzakki terhadap lembaga zakat. Penelitian ini menggunakan pendekatan kualitatif dengan teknik wawancara, observasi, dan...
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Law Enforcement of Criminal Acts of Sexual Harassment against Women in Mass Media by the Central Kalimantan Regional Police
JURNAL IQTISAD: Reconstruction of Justice and Welfare for Indonesia
Vol 12
, No 1
(2025)
Sexual harassment against women in Palangka Raya City, as reported in the mass media, is classified as a difficult case to resolve because the majority of perpetrators are from outside the area and have never met their victims. The empirical legal research method was used, with the research location being the Central Kalimantan Regional Police. The Directorate of Cyber Crime of the Special Criminal Investigation of the Regional Police has made efforts through a preventive method of actively soci...
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Development of an MQ-135-Based Indoor Cigarette Smoke Level Detection System
MEDIKA TRADA : Jurnal Teknik Elektomedik Polbitrada
Vol 6
, No 1
(2025)
Cigarette smoke is one of the main sources of indoor air pollution that contains harmful chemical compounds such as carbon monoxide, ammonia, and other particles that can disrupt the human respiratory system. To monitor and detect unhealthy air conditions due to cigarette smoke, this study aims to develop an air quality detection system based on the Wemos D1 microcontroller with MQ-135 and DHT11 sensors. The system is designed to identify bad air parameters based on MQ-135 values above 400 ppm,...
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