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Menampilkan 1–4 dari 4 artikel
Penerapan Strategi Pelayanan Di Starbucks
Ida Royani
; Sephia Maharani
; Santi Pertiwi Hari Sandi
; Dwi Epty Hidayaty
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
Coffee is one of the most popular beverages in many places. The development of coffee cultivation in Indonesia has grown rapidly, in 2016, about 633 thousand tons of coffee were produced and in 2017, 636.7 thousand tons, which means that the growth was about 0.74%. Arabica and Robusta are the coffee species that account for most of the world's coffee trade. There are differences between Arabica and Robusta coffees both in terms of taste and the shape of the beans. Many coffee sellers and vendors...
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Pemanfaatan Digital Payment Pada Café Cetroo Coffee Karawang
Ninik Marera
; Nurul Fadillah
; Santi Pertiwi Hari Sandi
; Dwi Epty Hidayaty
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
The purpose of this observation is to increase the efficiency of financial transactions and financial and inventory management at Cafe Cetroo Coffee 120 Karawang by utilizing digital payment technology. In addition, another goal is to provide easy payment for customers and help cafes compete in an increasingly competitive market by adopting more advanced technology. As a cafe business, Cafe Cetroo Coffee 120 Karawang has utilized digital technology to increase efficiency and expand their custome...
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Strategi Marketing Public Relations Kopi Kenangan dalam Membangun Brand Awareness
Anjani Ayu Pratiwi
; Naomi Sianturi
; Santi Pertiwi Hari Sandi
; Dwi Epty Hidayaty
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
Tujuan penelitian ini adalah mengetahui strategi Marketing Public Relations Kopi Kenangan dalam membangun brand awareness selama 3 tahun terakhir. Teori yang digunakan adalah Tahapan MPR Whalen’s 7 step Strategic Planning Process yang mencakup strategi pull, push dan pass yang dilakukan MPR Kopi Kenangan. Metode yang digunakan adalah kualitatif dengan metode studi kasus. Teknik pengumpulan data adalah wawancara mendalam. Hasil penelitian ini menunjukan bahwa Marketing public relations Kopi Kenan...
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Manfaat Sosial Media Pada Toko zeoland.id
Deyani Faidah
; Mutiara Mutiara
; Santi Pertiwi Hari Sandi
; Dwi Epty Hidayaty
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
The development of technology and information which has grown very rapidly in recent years has made marketing media change little by little, social media is one example of a marketing tool that has a huge influence on the sale of a product so that the product can be recognized globally with social media. This. The visit to the Zeoland.Id store aims to fulfill one of the assignments for the Managerial Economics Course, and also aims to find out the benefits of social media at the Zeoland.Id store...
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