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Efektifitas pemasaran digital melalui celebrity endorser : Dampaknya terhadap minat beli produk kecantikan di instagram
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Riset ini berorientasi pada tujuan guna mengetahui pengaruh celebrity endorser kepada minat beli produk kecantikan di Instagram. Adapun parameter celebrity endorser dalam riset ini didalamnya adanya daya tarik (attractiveness), kepercayaan (trustworthiness), serta keahlian (expertise). Metode yang dilibatkan yakni metode kuantitatif dalam rupa pendekatan deskriptif serta kausal. Kuesioner disebarkan kepada 104 responden yang berasal dari Lingkungan Garung, Kecamatan Ambarawa, dengan pemilihan re...
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Comparison of Sediment Management Efficiency in Logung Reservoir, Kudus Regency
Journal of Civil Engineering and Technology Sciences
Vol 4
, No 1
(2025)
Logung Reservoir in Kudus Regency is one of the reservoirs with priority for flood management. The threat of sedimentation in the reservoir is extremely high. To prevent sedimentation in the reservoir, it is necessary to prepare an efficient sediment control method that is affordable, easy, and yields optimal results. This research will compare the economic efficiency of two sediment control methods in the reservoir: the construction of Check Dams (CD) upstream and sediment dredging in the reser...
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Analisis Penerapan Produk Digital, Brand Awareness, dan Kualitas Layanan terhadap Persepsi Kinerja Cabang Bank X di Semarang
Metta, Wimala Marsela
; Susilo, Bambang Widjanarko
; Sulartopo, Sulartopo
; Febryantahanuji, Febryantahanuji
; Kholifah, Siti
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
This study aims to analyse the influence of digital products, brand awareness, and service quality on perceived branch performance in a financial institution in Indonesia. The research is motivated by the accelerating digital transformation in the country’s banking industry, which requires conventional financial institutions to innovate to remain competitive amid the growth of fintech and digital banks. The main problem addressed is how these three variables simultaneously and partially affect p...
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ANALYSIS OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION AS AN EFFORT TO IMPROVE BEHAVIOR INTENTION
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of the study was to investigate the relationship between experiential marketing, customer satisfaction and consumer behavior intention. The limitation of the study was that it focused on consumers who had made at least two purchases and only 70 questionnaires were returned and valid.
The population is categorized as infinity. Sample collection type accidental sampling. Data analysis with multiple linear regression processed with SEM- Partial Least Square 3.0, to verify the 6 hypothes...
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Determinasi Kepatuhan Wajib Pajak Orang Pribadi Berdasarkan Kesadaran, Pemahaman Perpajakan, dan Pemahaman Sanksi Pajak: Studi Kasus di KPP Pratama Klaten
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
Taxes serve as the primary source of state revenue and a crucial component in financing national development through the State Budget (APBN). This study examines the determinants of individual taxpayer compliance within the Klaten Primary Tax Office (KPP) in Central Java, with particular emphasis on the influence of awareness, comprehension of regulations, and understanding of tax sanctions. The research method uses a quantitative associative approach. Primary data were obtained by distributing...
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Analisis Tingkat Kemiskinan dan Faktor Yang Memengaruhi di Jawa Timur
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research examines the impact of the open unemployment rate, average years of schooling, and population growth on poverty levels in districts and municipalities across East Java Province during the 2019-2023 period. By employing panel data regression and a quantitative approach, the study identifies key determinants of poverty and visualizes their geospatial distribution. The findings indicate that the open unemployment rate significantly increases poverty, whereas the average years of schoo...
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Pengaruh Kinerja Keuangan Terhadap Return Saham Perusahaan Sektor Multifinance
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
This study aims to test the influence of financial performance as measured by Current Ratio and Debt to Equity Ratio on stock returns. The data used are secondary data from the Annual Report. The sample used in this study was 15 Multifinance Sector companies listed on the Indonesia Stock Exchange for the period 2020-2023, so that the data observed was 60. The type of research used is descriptive and associative with a quantitative method that aims to determine the influence of independent variab...
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ANALISIS EFEKTIVITAS PENERAPAN MOBILE BANKING LIVIN DALAM MENARIK MINAT NASABAH (STUDI PADA BANK MANDIRI KCP SOLO SLAMET RIYADI)
Triyanto, Triyanto
; Ratnaningrum, Ratnaningrum
; Susilowati, Heni
; Sulistyowati, Pemilia
; Henny, Henny
; Sati, Dian Laras
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 2
(2025)
This study aims to determine the effect of performance expectancy, effort expectancy, social influence, facilitating conditions and security simultaneously on customer interest (Study at Bank Mandiri KCP Solo Slamet Riyadi). This type of quantitative research with a survey method approach, sampling techniques using purposive sampling, and calculated using the Slovin formula, so that a research sample of 222 customers was obtained. Data collection techniques using questionnaires, and data analysi...
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SOCIALIZATION ON PREVENTING THE SPREAD OF HOAX NEWS IN ONLINE NEWS MEDIA AT GROGOL VILLAGE, WERU, SUKOHARJO
Abdi Masya
Vol 6
, No 1
(2025)
Kegiatan sosialisasi mengenai berita hoax di Desa Grogol, Kecamatan Weru, Kabupaten Sukoharjo, dilakukan untuk meningkatkan kesadaran masyarakat tentang bahaya berita hoax dan cara-cara mencegahnya. Dengan menggunakan pendekatan pendidikan masyarakat, tim pengabdi memberikan edukasi tentang definisi, ciri-ciri, dan risiko berita hoax, serta cara melindungi diri dari penyebaran berita palsu. Kegiatan ini melibatkan praktik langsung memeriksa kebenaran berita menggunakan situs cekhoaks.id dan meng...
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PENGARUH KUALITAS PRODUK, DISKON FLASH SALE DAN PERSEPSI RISIKO TERHADAP KEPUASAN PELANGGAN PRODUK THRIFT DI EVENT SOLO MARKETFEST
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 2
(2024)
Thrifting is the activity of buying second hand products wichs is becoming a trend for teenagers, young people, and even older people. The aim of the research is to determine the influence of product quality, flash sale discounts and risk perception on customer satisfaction with thrift products at the Solo Marketfest event. The population is consumers who buy thrift products at the Solo Marketfest event. The sampling technique using accidental sampling obtained 75 respondents. The question...
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