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PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION (Survei pada Konsumen Warung Selat Mbak Lies di Surakarta)
Maharani, Ashifa Dila
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this research is to analyse 1) the effect of experiential marketing on repurchase intention; 2) the influence of experiential marketing on customer satisfaction; 3) the effect of customer satisfaction on repurchase intention; 4) the effect of experiential marketing on repurchase intention through customer satisfaction. This research is conducted at Warung Selat Mbak Lies Surakarta. The sampling technique uses purposive sampling with 160 respondents. The types of data that used are...
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ANALISIS PENGARUH STORE ATMOSPHERE DAN KEDEKATAN EMOSIONAL TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan O’Pallet Cafe Boyolali)
Pertiwi, Devi Kurnia
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
The research was conducted at the O’Pallet Café Boyolali The purpose of this study is to analyze 1) the effect of store atmosphere on customer satisfaction; 2) the effect of emotional closeness on customer satisfaction; 3) the effect of customer satisfaction on customer loyalty; 4) the influence of store atmosphere on customer loyalty; 5) the effect of emotional closeness on customer loyalty; 6) the effect of customer satisfaction in mediating the effect of store atmosphere on customer loyalt...
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3 Sitasi
ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI
Murtiningsih, Erna
; Susanti, Retno
; Susanti, Retno
; Indriastuti, Dorothea Ririn
; Indriastuti, Dorothea Ririn
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
Purpose of this study to know: 1) significance the effect of service quality and price on customer satisfaction, 2) significance the effect of service quality, price and customer satisfaction on customer loyalty, 3) the effect of service quality and price on customer loyalty with customer satisfaction as a variable mediation. The population of the study is the consumers of Warmindo Berseri Solo with a sample of 100 people and accidental sampling technique. Data collection techniques used observa...
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9 Sitasi
PENGARUH KOMPENSASI, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN SWALAYAN LUWES NUSUKAN SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
A company always have a lot ways to solve their problem for their employes especially at Luwes Nusukan Supermarket Surakarta the goals are for good impact and for the neatly of the company for the future to reach vision and mision. there are some factors that can influence the employe's performance: compensation, motivation and work environment. the purpose of this research are for: (1) analysis the significant compensation influence to the employes performance, (2) analysis the significant moti...
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2 Sitasi
PENGARUH KUALITAS PELAYANAN, HARGA, DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen The Hidden Place By Jox’s Surakarta)
Sukma, Anugrah Nadia
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this study was to analyze the importance of the influence of service quality, price, and store atmosphere on consumer satisfaction at The Hidden Place by Jox's Surakarta. This type of research is a consumer survey, the type of data used is qualitative data and quantitative data. Data sources used are primary data and secondary data. The population in this study are all consumers at The Hidden Place by Jox's Surakarta whose numbers are not known with certainty. Samples amounted to...
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1 Sitasi
PENGARUH HARGA, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 4
(2020)
The purpose of this study was to analyze the significance of the effect of price, facilities, service quality on customer satisfaction Grand Laguna Hotel & Villa Surakarta. This study uses survey methods, the type of data used are qualitative and quantitative data, the source of the data used are primary data and secondary data. The total population in this study was 400 people. In this study, because the population is more than 100, the sampling technique is accidental sampling, which is ac...
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5 Sitasi
PENGARUH DISIPLIN KERJA, KOMPETENSI, BUDAYA ORGANISASI, DAN FASILITAS KERJA TERHADAP KINERJA PEGAWAI DI KANTOR KECAMATAN BANJARSARI KOTA SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 4
(2020)
This research aims to analyze the influence of work discipline, competence, organizational culture and work facilities to the performance of employees of Banjarsari District office of Surakarta City. This research uses the survey method, the type of data used is qualitative data and quantitative data, the data sources used primary data and secondary data. The population and samples in this study were all employees of the Banjarsari district office of Surakarta City which amounted to 32 people, s...
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PENGABDIAN MASYARAKAT DENGAN TEMA PELATIHAN PEMASARAN ONLINE PADA KARANG TARUNA KALURAHAN MANAHAN KECAMATAN BANJARSARI KOTA SURAKARTA
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 4
, No 1
(2020)
Program Pengabdian Kepada Masyarakat (PPKM) ini bertujuan agar supaya anggota karang taruna memiliki kemampuan manajemen wirausaha sehingga ada kelangsungan usaha, yang pada akhirnya bisa meningkatkan pendapatan khalayak sasaran kegiatan pengabdian kepada masyarakat ini adalah karang taruna di Kelurahan Manahan Kecamatan Banjarsari Kota Surakarta. Metode penyuluhan antara lain ceramah, diskusi, tanya jawab. Rencana kegiatan penyuluhan dilakukan satu kali pertemuan, berupa pelatihan pemasaran onl...
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2 Sitasi
PENGARUH PRICE DISCOUNT DAN STORE ATMOSPHERE TERHADAP EMOTIONAL SHOPPING DAN IMPULSE BUYING (Survei pada Konsumen Hypermart Grand Mall di Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 1
(2020)
Hypermart Grand Mall Surakarta is one of the retail stores in Surakarta. The purpose of this study is to analyze and explain the effect of price discount and store atmosphere on emotional shopping and impulse buying, the indirect effect of price discount on impulse buying through emotional shopping, and the indirect effect of store atmosphere on impulse buying through emotional shopping. This type of research is a survey method conducted at the Grand Mall Surakarta Hypermart. Data sources are pr...
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2 Sitasi
Masker Wajah Lobak Putih dan Madu Untuk Perawatan Kulit Kering
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 12
, No 1
(2020)
Dry facial skin causes cracks on the skin surface and will feel dry to the touch. Dry skin is caused by genetic factors, aging, hormonal changes, and cold weather. The purpose of this study was to make a mask made from white radish and honey which functions to moisturize facial skin so that it can be used for dry facial treatment. The method used in this research is interview method, documentation, library method, experimental method. Experiments on making white radish and honey face masks for t...
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