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ANALISIS PENGARUH KEUNGGULAN CITRA MEREK, KEUNGGULAN KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI HELM INK (Survei pada Mahasiswa Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
This study aims to (1) analyze the significance of the effect of the advantages of brand image to buying interest helmet products INK; (2) analyze the significance of the influence of superior quality products to the buying interest helmet products INK; (3) analyze the significance of the effect on the price of buying interest INK helmet products, and (4) analyzing the dominant variable influence on buying interest helmet products INK. The population throughout the Faculty of Economics Universit...
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ANALISIS PENGARUH TINGKAT KEBUTUHAN DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study was to analyze the effect of: 1) Level of needs on brand image. 2) Marketing mix on brand image. 3) Level of needs on purchase decision. 4) Marketing mix on purchase decision. 5) Brand image on purchase decision. 6) Level of needs on purchase decisions with brand image as a mediating variable and 7) Marketing mix on purchase decisions with brand image as a mediating variable. This study is a survey and types of data are quantitative and qualitative data. The data source...
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ANALISIS PERBANDINGAN KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK PADA OBJEK WISATA AIR TERJUN PARANG IJO DENGAN WISATA AIR TERJUN JUMOG DI KABUPATEN KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the difference of consumer satisfaction in terms of product quality in sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. 2) to analyze the significance of the difference of consumer satisfaction in the sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. Research methods method using survey data, the type of data used was qualitative and quantitative data, the sour...
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PENGARUH KUALITAS PELAYANAN DAN SUKU BUNGA DENGAN KEPUASAN SEBAGAI VARIABEL MODERATING TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Koperasi Simpan Pinjam Sumber Makmur di Kebakkramat)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study are: 1) To analyze the significance of the influence of service quality, interest rates, and satisfaction on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. 2) To analyze the effect of moderating the influence of satisfaction on service quality and the interest rate on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. The population is all credit customers Sumber Makmur Credit Unions in Kramat kebak of the 3000 customers with a sample of 10...
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PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK OLI FASTRON DENGAN ATRIBUT PRODUK SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this study is: To analyze the significance of the influence of relationship marketing to the consumer product attributes Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of relationship marketing on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of product attributes on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of relati...
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PENGARUH TEKANAN KETAATAN KOMPLEKSITAS TUGAS DAN PENGALAMAN TERHADAP KINERJA AUDITOR DALAM PEMBUATAN AUDIT JUDGMENT
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 2
(2015)
Auditors are often faced with a decision that the result is not enough by a code of ethics and by generally acceptable accounting standards. A key consideration in the decision is ethical, although often involving multiple conflicts of interest. Judgment professional accountants can be corrupted by conflicts of interest. There are two conflicting interests, the real conflict and latent conflict. The purpose of this study was to analyze the significance of the effect of obedience pressure, task c...
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ANALISIS FAKTOR-FAKTOR PEMBERDAYAAN MASYARAKAT DALAM PEMBENTUKAN USAHA KREATIF SAMPAH OLEH ANGGOTA PROGRAM KESEJAHTERAAN KELUARGA ( PKK ) DI KECAMATAN BANJARSARI SURAKARTA
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 27
, No 1
(2014)
Tujuan penelitian: memperoleh bukti empiris signifikansi pengaruh Pemberdayaan Masyarakat variabel Program Ekonomi, program Sosial dan Program Lingkungan terhadap pembentukan usaha kreatif koperasi sampah oleh anggota PKK di Kal. Gilingan Kec. Banjarsari SurakartaSample penelitian anggota PKK Kal.Gilingan Kec. Banjarsari Surakarta sebanyak 100 responden. Teknik pengambilan sampel, Simple Random Sampling. Teknik analisis pengujian instrumen uji asumsi klasik, analisis regresi linier berganda, uji...
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PERAN CELEBRITY ENDORSER DALAM MEMPERKUAT PENGARUH PERCEIVED VALUE TERHADAP PURCHASE INTENTION
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 1
(2014)
This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to the success of private label brands in the retail company Carrefour in Solo. Primary data obtained from questionnaires to 100 respondents using purposive sampling techniques, and performed analyzes with SPSS version 12.0, with the results all questionnaire are valid and reliable. Analysis multiple linear regression, F-test, t-test, and the coefficient determination, with the result: Consu...
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PENGARUH PERSEPSI TERHADAP PRIVATE LABEL BRANDS PADA PERUSAHAAN RITEL CARREFOUR DI KOTA SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to private label brands in the retail company Carrefour in Solo. After a review of the previous literature and research, hypothesis are made that consumer perception, price perception and perceived risk influence to private label product brands significantly, and price perception variable is a dominant variable affecting of private label brands product. Primary data obtained from qu...
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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PENINGKATAN PENDAPATAN PEDAGANG SESUDAH PENATAAN PASAR NGARSOPURO SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
 ABSTRACT The purpose of this study was to know significant effect of the variable location of the market, value-added products to increase market share and revenue market traders Ngarsopuro Solo, after structuring the market. Market research sites in the sample Ngarsopuro Solo with 50 respondents, the sampling technique using Simple Random Sampling. Data collection using questionnaire and analysis of the data using linear regression, t test, F test, Coefficient of Determination Test. These re...
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