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The effect of discounts on consumer purchase decision indices: a case study of e-commerce using secondary data
Digital Business Intelligence Journal
Vol 2
, No 1
(2026)
The rapid growth of e-commerce has intensified competition among digital businesses, making pricing and discount strategies critical in influencing consumer purchase decisions. This study aims to examine the effect of original product price and price after discount on consumer purchase decisions on e-commerce platforms. A quantitative causal research design was employed using secondary data derived from publicly available e-commerce transaction records. Data analysis was conducted through descri...
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Privasi Konsumen Dalam Penggunaan Big Data Di Era Ekonomi Digital
Digital Business Intelligence Journal
Vol 1
, No 1
(2025)
Penelitian ini mengungkapkan sejumlah contoh nyata pelanggaran privasi konsumen di Indonesia akibat pemanfaatan Big Data. Pelanggaran ini meliputi kebocoran data pribadi di platform e-commerce, pengumpulan data tanpa persetujuan melalui aplikasi mobile, pemasaran berbasis data yang agresif, penjualan data kepada pihak ketiga tanpa izin, serta kebijakan privasi yang tidak transparan. Kasus-kasus tersebut menyoroti kerentanan data pribadi konsumen terhadap serangan siber dan penyalahgunaan, serta...
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Peningkatan Kapabilitas Kinerja untuk Meningkatkan Mutu dan Pelayanan di Auraderma
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 3
, No 3
(2024)
The service program carried out at the Auradherma company which operates in the field of beauty clinic services, the aim to be achieved in this service activity is to provide motivation and direction related to improving employee performance, this activity was attended by all Auradherma employees totaling 50 participants from various work departments which is in Auradherma. Organizational performance is highly dependent on the quality of human resources, and employee performance is influenced by...
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Sosialisasi Dan Pelatihan Digital Marketing Sebagai Sarana Media Promosi UMKM Pada Kelurahan Purwosari Kecamatan Mijen Kota Semarang
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 3
, No 1
(2023)
The Covid-19 pandemic has driven major changes in business, with an increase in online activities such as working, studying and shopping. MSME players must adapt to this condition, utilizing digital marketing to market their products. The service team held outreach and training to increase MSMEs' understanding of the benefits of digital marketing, encouraging the use of social media in marketing. Observation, socialization and training methods are expected to increase participants' knowledge in...
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KEAMANAN, KEPERCAYAAN, HARGA, KUALITAS PELAYANAN SEBAGAI PEMICU MINAT BELI CUSTOMER ONLINE SHOP ELEVENIA
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 10
, No 2
(2019)
The focus of this research is to analyze security, trust, price, service quality on customer's purchase intention on the online sales site at Elevenia.The samples in this study using purposive sampling method. Questionnaires 100 respondents who qualified as a sample. Data analysis tool used in the form of multiple linear regression with SPSS version 25. The results showed that: security (X1), Trust (X2), Price (X3), and service quality (X4) had a positive and significant effect on Purchase Inten...
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