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Menampilkan 1–2 dari 2 artikel
The effect of discounts on consumer purchase decision indices: a case study of e-commerce using secondary data
Zubair, Ahmad
; Zubair, Ahmad
; Sunarka, Puji Setya
; Aulia Indriawati
Digital Business Intelligence Journal
Vol 2
, No 1
(2026)
The rapid growth of e-commerce has intensified competition among digital businesses, making pricing and discount strategies critical in influencing consumer purchase decisions. This study aims to examine the effect of original product price and price after discount on consumer purchase decisions on e-commerce platforms. A quantitative causal research design was employed using secondary data derived from publicly available e-commerce transaction records. Data analysis was conducted through descri...
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Personal Data Protection Regulations in Indonesia: Implications for E-Business Cybersecurity
Zubair, Ahmad
; Zubair, Ahmad
; Adiguna, Vinsent Brilian
Digital Business Intelligence Journal
Vol 1
, No 2
(2025)
This study analyzes the impact of implementing Indonesia’s Law No. 27 of 2022 on Personal Data Protection (PDP Law) on cybersecurity in the e-business sector. Using a normative qualitative approach through literature analysis, this research examines the regulation’s implications for technical infrastructure, compliance procedures, and human resource capacity development within e-business operations. The findings indicate that although the PDP Law provides a comprehensive legal framework and huma...
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