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STRATEGI PEMASARAN USAHA KECIL DAN MENENGAH
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT Marketing strategy is very important for a company where marketing strategy is a way of achieving the goal of a company. So also in small and medium enterprises need to implement a marketing strategy. Problems faced by small and medium enterprises for this are: 1) lack of capital to develop the business, 2) marketing strategy, and 3) the dependence of micro high enough to season and market demand, causing the business to be volatile and difficult to develop. To overcome the above proble...
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MENYUSUN BUSINESS PLAN DALAM RANGKA PENGEMBANGAN USAHA
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
Abstract Preparation of business plans to be an important communica-tion medium for the entrepreneur to explain the business profile to be developed. An increasingly competitive business conditions will require a leader figure who is able to face competition, so we can make preparations to solve these problems and we can indirectly determine the level of risk to be faced. Without planning, a com-pany will lose focus in achieving a goal. Planning helps managers answer some question as to what th...
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FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN BUKU UMUM PADA PT TIGA SERANGKAI INTERNATIONAL GENERAL BOOK DIVISION
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT This study aims to analyze the significance of the effect of pricing, promotion, and quality products to the general ledger product purchasing decisions on PT Tiga Serangkai International General Book Division. The population in this study is that consumers generally buy books published by PT. Tiga Serangkai in bookstore Gramedia and Togamas in the city of Yogyakarta, Solo and Semarang. Samples were taken by 100 respondents. The results showed that prices and promotions significantly...
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MARKETING PLAN SEBAGAI UPAYA PENCAPAIAN STRATEGI PEMASARAN PERUSAHAAN JANGKA PANJANG
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
ABSTRACT Marketing plan is an important element in a company business plan. Marketing plan is conducted annually focused on implementation of decision dealing with marketing variable mix that is product, price, distribution, and promotion. Marketing plan must be monitored regularly especially in the beginning stage, as part of business plan. Marketing plan provides data for the company about neighborhood description, tactics and specific objectives that will be achieved. Marketing plan also desc...
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PERANAN PERUBAHAN SOSIAL TERHADAP MACAM ALAT BUKTI DALAM RUU KUHAP
Wacana Hukum
Vol 8
, No 1
(2012)
Abstract: Law and societies are similarly dynamic and change through time. The changes and development of societies change law as well s that law is still useful to society. The development of science and technology influence the people behavior and the crimes as well, the quantity and the quality. Therefore, law must accommodate the changes t overcome the changing crimes. A god law gives justice and purpose to the society Keywords: social changes, evidence.
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PEMALSUAN MEREK DAN PENEGAKAN HUKUMNYA (Ditinjau dari aspek Hukum Pidana)
Wacana Hukum
Vol 8
, No 1
(2012)
Absract: Brand is a very important issue in trading. However, brand counterfeiting often happens to get unlimited advantages for irresponsible and dishonest traders. To make this worse is that the law enforcement for that still faces huge barriers . the barrier comes from the law, the law enforcers and the society. Keywords: law enforcements and law protection
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URGENSI AMANDEMEN UNDANG UNDANG PERKOPERASIAN
Wacana Hukum
Vol 8
, No 1
(2012)
Abstract: The phenomenon in empirical domain of saving and credit cooperation is believed to have destroyed the ideal concept of cooperation. However, the norms can not protect the concept. Saving and credits are often used by the managerial, mostly businessmen to offer saving and draw credits from the society. The unbalance of of the contributed capital and the authority of drawing credit risks in the security of the creditors. The lack of the rules in cooperation Rules about if unmet of formal...
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MASALAH HUKUM KOPERASI BERBADAN HUKUM YANG BERSTATUS PASIF DAN BEKU
Wacana Hukum
Vol 7
, No 2
(2012)
Abstract Koperasi aktif, pasif dan beku adalah konsep administrasi yang digunakan oleh Dinas Koperasi untuk mengkategorikan koperasi berdasarkan kinerjanya. Namun atas perbedaan ketiga kategori tersebut tidak menyebabkan perbedaan akibat hukum artinya bagi koperasi yang diklasifikasikan pasif karena tidak pernah melaksanakan rapat anggota tidak menyebabkan koperasi yang bersangkutan kehilanagan status badan hukumnya, demikian juga bagi koperasi beku. Padahal apabila dikaji menurut UU Perkope...
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TANGGUNG JAWAB PENGURUS KOPERASI SIMPAN PINJAM BERBADAN HUKUM TERHADAP PENYIMPAN DANA
Wacana Hukum
Vol 8
, No 2
(2012)
Abstract: A non well-managed cooperation has disadvantaged the creditor. It is caused by the difficulties to draw the fund from the debtors. But when the creditors ask to the court with the bad achievement reasons, the court refuse to conduct because the committee is not the party in the agreement. Therefore, it is necessary to construct fiduciary duty so that the committee who do not work properly can be put personal responsibility for this agreement. Key words: personal responsibility, fiduci...
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KORUPSI DAN UPAYA PEMBERANTASANNYA
Wacana Hukum
Vol 8
, No 2
(2012)
Abstract: Corruption as a crime has destroyed the life of a nation as well as paralyzed its funtion to serve, to give welfare and education to its people. It is practiced widely and systematically, involving every single state apparatus n groups. In this condition, even a good one will be segregated by others. State apparaturs does not work for the sake of people, instead they work for their own wealth. Therefore, corruption is regarded as an extra ordinary crime and its eradication effort mus...
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