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THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE
Development and Business Communications
Vol 2
, No 1
(2025)
Researchers aimed to investigate the role of persuasive communication in Tolak Angin television advertising in improving brand image. This study used a qualitative approach using AIDA Theory (Attention, Interest, Decision, Action) by interviewing three informants from different backgrounds, namely an entrepreneur, an academic lecturer, and a journalist and entrepreneur. The results showed that Tolak Angin television advertisements used the tagline "Smart People Drink Tolak Angin" with endorser f...
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STRATEGI KOMUNIKASI KEPALA DESA DENGAN MASYARAKAT DALAM PENCEGAHAN COVID-19 DI DESA DUREN KABUPATEN WONOGIRI
Development and Business Communications
Vol 1
, No 2
(2024)
Duren Village is one of the villages in Wonogiri Regency which was affected by the Covid-19 virus, so a communication strategy for the village head and the community is needed in preventing Covid-19 in Duren Village, Wonogiri Regency. This study aims to determine the communication strategy of the village head with the community in handling Covid-19 in Duren Village. This research is a qualitative descriptive study by determining purposive sampling informants. The theory used is the theory of com...
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ANALISIS PENGENDALIAN PERSEDIAAN MENGGUNAKAN METODE FORECASTING DAN EOQ: Studi Kasus: UMKM Keripik Silada Gurih di Cikalongwetan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 2
(2024)
This research aims to analyze inventory control at UMKM Keripik Silada Gurih using forecasting and Economic Order Quantity (EOQ) methods. The research method employed is a quantitative method with a descriptive approach, using numerial data to analyze to the total minimum inventory costs. The result indicate that the 3-month Moving Average forcasting accuracy and reducing total inventory costs. The EOQ method also shows potential for optimizing order quantity and frequency, with the calculation...
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2 Sitasi
Building Personal Branding as a Food Artist in Video Content: Study on the Tiktok Account @Sarakapril
Development and Business Communications
Vol 1
, No 1
(2024)
The widespread use of social media Tiktok, which was previously only used as a medium to entertain or record themselves, is now a new phenomenon that can be expanded into a communication tool for self-presentation or other meanings, which can be called personal branding. The researcher took one of the many cooking content creators in Indonesia who uses the social media tiktok as a means of personal branding, namely Sarah Eka Aprilia or who is fondly called Sarah Aprilia.This research is entitled...
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PENGARUH MOTIVASI, KOMPETENSI DAN LINGKUNGAN KERJA TERHADAP KINERJA PERANGKAT KELURAHAN DI KECAMATAN KARANGANYAR KABUPATEN KARANGANYAR
Jurnal Ilmu Administrasi Publik
Vol 6
, No 1
(2019)
The study purposes were examined (1) the effect of competence,motivation, and work environment on performance of urban villageofficers in Karanganyar Sub District of Karanganyar Regency; (2) theeffect of motivation on the performance urban village officers inKaranganyar Sub District of Karanganyar Regency; (3) the effect ofcompetence on performance of urban village officers in Karanganyar SubDistrict of Karanganyar Regency; and (4) the effect of work environmenton performance of urban village of...
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PELAKSANAAN E-RETRIBUSI PEDAGANG PASAR TRADISIONAL DI SURAKARTA
Research Fair Unisri
Vol 3
, No 1
(2019)
This paper aims to examine the implementation of e-Government as the payment system for merchants non cash levy compulsory levies in the traditional market Surakarta areas. Methods of analysis will be directed description and explanation in detail on the phenomenon of business communication platform between entrepreneur and Government bureaucrats on the traditional market Surakarta City. The qualitative data gathered from in-depth interviews with informants in order to explore the case which hap...
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KOMUNIKASI ANTAR BUDAYA ETNIS JAWA DENGAN ETNIS TIONGHOA DALAM PROSESI GREBEG SUDIRO DI KAMPUNG SUDIROPRAJAN SURAKARTA
Solidaritas
Vol 2
, No 1
(2018)
ABSTRACTGrebeg Sudiro was created as new culture to unite assimilation of Javanese and Chinese ethnics existing in Surakarta. This cultural rite was held by Sudiroprajan multiethnic people to unite Javanese and Chinese Ethnics in Jebres Sub District, Surakarta City in 2007. Sudiroprajan village is called as Chinese (Pecinan) village in Surakarta. Different Javanese and Chinese traditions were combined well and merrily as two large ethnics composing Sudiroprajan community in Grebeg Sudiro helped...
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“FRAMING MEDIA DALAM BERITA MAJUNYA SETYA NOVANTO KEMBALI MENJADI KETUA DPRâ€
Solidaritas
Vol 1
, No 1
(2018)
“FRAMING MEDIA DALAM BERITA MAJUNYA SETYA NOVANTO KEMBALI MENJADI KETUA DPR†OlehFerry Eko Adi PrasetyoBuddy RiyantoMaya Sekarwangi  ABSTRACTThe advantages of online media is its speed on delivering events or events. Preaching Setya Novanto back to the Speaker of the house in the media online Viva.co.id and Metrotvnews.com. This research to know how construct the facts and convei an event to the public. Using framing analysis, research results show that both online media have different wai...
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HUBUNGAN TERPAAN MEDIA TELEVISI DALAM PROGRAM DANGDUT ACADEMY DI INDOSIAR DENGAN PERSEPSI REMAJA DESA ANDONG KABUPATEN BOYOLALI
Solidaritas
Vol 1
, No 1
(2018)
HUBUNGAN TERPAAN MEDIA TELEVISI DALAM PROGRAM DANGDUT ACADEMY DI INDOSIAR DENGAN PERSEPSI REMAJA DESA ANDONG KABUPATEN BOYOLALI  Oleh:Ramadhan Aji PrakosoDra. Maya Sekarwangi, M.SiDrs. Siswanta, M.Si  AbstractThe purpose of this research is to find out the relations between media exposure of television on Dangdut Academy Program in Indosiar with adolescent perception. The type of research is explanatory research. Location of research in Andong Village Boyolali The population of this study is...
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PEMBINGKAIAN TAJUK RENCANA TENTANG MUSIBAH JATUHNYA CRANE DAN TRAGEDI TEROWONGAN MINA ARAB SAUDI 2015
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
This riset aims to determine the process of framing the Editorial in Kompas and MediaIndonesia regarding preaching crane collapse disaster and tragedy in Mina Tunnel SaudiArabia during September 2015. Various media reported events occurred including MediaIndonesia and Kompas that have a critical view of the events by presenting in the form ofeditorial section. Both were chosen for presenting editorial appearing more and editorialsections crane collapse disaster in the Haram and tragedy in the tu...
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