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Menampilkan 1–7 dari 7 artikel
Edukasi Bijak Memilih: Pengenalan Konsep Kebutuhan dan Keinginan Pada Siswa Sekolah Dasar di SDN 032 Tarakan
Hidayat, Nurul
; Kasmin, Ichelia
; Arismawati H, Sindi
; Maria, Jumi
; Seda, Fansiskus
; Khairunnisa, Khairunnisa
; Naila, Juwita
; Berianti, Gustini
; Peren, Uliperdi
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 4
, No 2
(2025)
This Community Service activity reflects university students' social concern for their environment, particularly in elementary education. The activity was conducted at SDN 032 Tarakan to provide students with an understanding of the differences between needs and wants. The method used was face-to-face socialization, interactively designed through simple material delivery, ice-breaking, and an image classification game. The results showed high student enthusiasm and their ability to correctly cla...
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Pengaruh Social Media Marketing terhadap Niat Beli ESQA Cosmetics Melalui Brand Trust
Ni Putu Wina Yustina Maharani
; I Gusti Ayu Tirtayani
; Komang Widhya Sedana Putra
; Desak Made Febri Purnama
DHARMA EKONOMI
Vol 32
, No 2
(2025)
The local cosmetics industry in Indonesia continues to grow rapidly and has become increasingly popular among Generation Z. However, the boycott issue against ESQA Cosmetics, triggered by a controversy involving one of its founders, has led to a decline in consumer trust. This study aims to examine the influence of social media marketing on purchase intention through brand trust in the case of ESQA Cosmetics. The research was conducted in Bali using a quantitative approach with an explanatory re...
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PERAN KEPERCAYAAN DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PINKFLASH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to explore the role of trust in enchancing purchasing decisions for Pinkflash cosmetic products considering the influence of product quality, brand image, and price. The method applied in this study quantitative approach trought a survey by distributing questionnaires to 100 student respondents from Dian Nuswantoro University Semarang who are also users of Pinkflash product. Data analysis was conducted using Partial Least Squares (PLS). The findings indicate indicate that product...
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8 Sitasi
DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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Pengaruh Transparansi, Kualitas Layanan dan Citra Lembaga Terhadap Keputusan Masyarakat Melakukan Zakat diLazis Jateng Cabang Solo: The Influence of Transparency, Service Quality, and Institutional Image on People's Decisions to Pay Zakat at Lazis Jateng Solo Branch
Jurnal Ilmiah Sains dan Teknologi
Vol 7
, No 02
(2025)
ABSTRAK
Penelitian ini dilatarbelakangi oleh pentingnya peran zakat sebagai instrumen ekonomi Islam dalam mendistribusikan kekayaan dan mengurangi kemiskinan. Namun, munculnya berbagai tantangan dalam sistem layanan lembaga zakat, seperti penurunan jumlah penghimpunan zakat dan menurunnya kepercayaan masyarakat terhadap pengelolaan dana, menjadi permasalahan krusial yang perlu dianalisis. LAZIS Jateng Cabang Solo menjadi objek kajian karena mengalami penurunan penghimpunan zakat dalam dua tahun...
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Peninggalan Sarkofagus Desa Pangkungparuk, Seririt, Buleleng, Bali dan Potensinya sebagai Sumber Belajar Sejarah di SMA
Keraton: Journal of History Education and Culture
Vol 7
, No 1
(2025)
Penelitian ini dilakukan dengan tujuan untuk mengetahui peninggalan sarkofagus di Desa Pangkungparuk, Seririt, Buleleng, Bali dan potensinya sebagai sumber belajar sejarah di SMA. Penelitian ini menggunakan metode penelitian kualitatif dengan tahap – tahap: Teknik Penentuan Lokasi Penelitian, penelitian ini berlokasi di Desa Pangkungparuk, Kecamatan Seririt, Kabupaten Buleleng, Teknik Penentuan Informan, yaitu purposive sampling dan snow ball, Teknik Pengumpulan Data, observasi, wawancara, studi...
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Menigkatkan Nilai Ekonomi: Edukasi Pemanfaatan Limbah Kerang Menjadi Kerajinan Tangan
Hidayat, Nurul
; Kasmin, Ichelia
; Mayorah, Elsa
; Muhti, Fahrul Ilham
; Seda, Fansiskus
; Thong, Hansen
; Naila, Juwita
; Peren, Uliperdi
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 4
, No 2
(2025)
Community Service activities are a real form of students' social concern for their surroundings. This activity was carried out in Kampung Enam with the aim of sharing knowledge and skills with the community and students about how to turn seashell waste into handmade crafts that can be sold. We used a face-to-face approach through socialization and training, one of which was making wall decorations in the shape of flowers. Besides involving the local people, students also took part in this activi...
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