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PENGARUH WORD OF MOUTH POSITIF TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN JASA ELLA SKIN CARE DENGAN PERCEIVED QUALITY SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
Purpose of this research to analyze effect of positive word of mouth on consumer decision with perceived quality as mediation variable. Design research are survey. Population are consumer of Ella Skin Care. Samle used 50 consumer with convenience sampling. This type of data is qualitative data and quantitative data. Source of data used primary data and secondary Collected data technique use questionnaires, observation and documentation. Analysis technique used path analysis. The result showed po...
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PENGARUH DESAIN GAMBAR, MEREK DAN KUALITAS PRODUK KAOS TERHADAP KEPUTUSAN PEMBELIAN DI DISTRO IDIOMATIC YOGYAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
This study aims to analyze the influence of graphic design, brand, and product on purchase decisions and determine the dominant factor influencing purchase decisions on products t-shirt in Distro Idiomatic Yogyakarta. This research was conducted in Distro Idiomatic Yogyakarta using samples of 100 consumers in Distro Idiomatic Yogyakarta taken by convenience sampling technique. Hypothesis testing, using multiple linear regression analysis, while data processing using SPSS version 20. The results...
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this study was to analyze the significance of the impact of service quality on positive word of mouth. Analyze the significance of the effect of quality of service and positive word of mouth to customer satisfaction. Analyze the significance of the effect service quality on customer satisfaction mediated by positive word of mouth. In conclusion, significance effect on service quality to positive word of mouth. Quality of service and positive word of mouth significance effect in th...
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PENGARUH LIKUIDITAS, PROFITABILITAS DAN PERTUMBUHAN PENJUALAN TERHADAP KEBIJAKAN DIVIDEN
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
Companies that make the payment of dividends to its investors is a company that has a profit and good financial structure, if the company can increase the dividend payment, then this is evidence of the improvement in the performance of the company. The financial performance of the company can be analyzed through financial ratios, namely through the liquidity ratios, profitability and sales growth. The purpose of this study was to analyze the significance of the effect of liquidity, profitability...
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PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK OLI FASTRON DENGAN ATRIBUT PRODUK SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this study is: To analyze the significance of the influence of relationship marketing to the consumer product attributes Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of relationship marketing on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of product attributes on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of relati...
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PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA WARUNG MAKAN BU YATI SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
This research is aimed to analysis the signification effect of the product toward costumer satisfaction; the effect of price toward costumer satisfaction; the effect of product toward buying decision; the effect of price toward buying decision; the effect of customer satisfaction toward buying decision; the effect of product toward buying decision which mediated by customer satisfaction; the effect of price toward buying decision which mediated by customer satisfaction. The population of this re...
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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PRODUK HOUSE OF HARUMI DI SURAKARTA
Jurnal Manajemen Sumber Daya Manusia
Vol 9
, No 1
(2015)
This study aims to analyze the influence that occurred between (1) the quality poduk on purchasing decisions, (2) the price of the purchase decision, (3) the distribution channel to the purchasing decision, (4) the promotion of the purchase decision, (5) the attractiveness posting messages to purchasing decisions, (6) trust on purchase decisions, (7) the reputation of the purchase decision, (8) the quality of service to the buying decision, and (9) buying interest on product purchasing decisions...
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PENGARUH MOTIVASI, IKLIM KERJA DAN TINGKAT PENDIDIKAN TERHADAP PRODUKTIVITAS KERJA GURU SMK SARASWATI SUKOHARJO
Jurnal Manajemen Sumber Daya Manusia
Vol 9
, No 1
(2015)
The purpose of this study to analyze the significance of the influence of motivation, work climate, the level of education on labor productivity Saraswati Sukoharjo vocational teachers. The study population was a vocational teacher Saraswati Sukoharjo. Sample of 40 respondents to the census techniques. The type of data using qualitative and quantitative data. Source of data using primary and secondary data. Documentation and data collection using questionnaires. Data were analyzed using multiple...
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PENGARUH NILAI PELANGGAN, PERSEPSI HARGA, CITRA PERUSAHAAN, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI PLN AREA SURAKARTA
Jurnal Manajemen Sumber Daya Manusia
Vol 9
, No 1
(2015)
This research is conducted to know the significancy between: The customer value, price perceived, corporate image and service quality to customer satisfaction in Electricity Public Service Surakarta Area. The population is industry and business customer of Electricity Public Service Area Surakarta as many as 473 customer. The technique of gathering the data is using inquiry sheet through validity test and reiability test. The analysis technique uses double regression with classical assumption. T...
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OPTIMALISASI PENYERAPAN ANGGARAN DALAM RANGKA PENCAPAIAN KINERJA ORGANISASI (Studi Kasus Pada Inspektorat Kabupaten Boyolali)
Jurnal Manajemen Sumber Daya Manusia
Vol 9
, No 1
(2015)
The purpose of this study was to determine the factors that affect the absorption of the budget, and how the budget absorption that could affect the achievement of the performance, however, the formulation of the problem in this research is yet more evidence of the empirical or has not known how the relationship between the absorption to the achievement of performance at public sector organizations, whether minimal absorption causes the achievement of maximum performance is not or vice versa. Th...
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