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GREEN MARKETING STRATEGY AS AN IMPLEMENTATION OF CONSUMER TRUST IN REALIZING SUSTAINABLE DEVELOPMENT GOALS (SDGS)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study discusses the influence of green marketing strategies and Sustainable Development Goals (SDGs) on green purchasing behavior with trust as an intervening variable. The background of this study is based on global challenges related to climate change and the need for more sustainable consumption, especially in developing countries such as Indonesia. Although environmental awareness is increasing, green purchasing behavior is still low, so an effective marketing strategy is needed. The ai...
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EPISTEMOLOGICAL BASIS OF ACCOUNTING: A PHILOSOPHICAL CRITICISM
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
Current accounting tends to be more materialistic, selfish, and secular because it strongly emphasizes material and value-free accounting. Numerous examples of anomalies and manipulation of financial statements carried out by accountants that demonstrate these characteristics are evidence. This problem is exacerbated by the assumption that humans are homo economicus who are opportunistic, greedy, and selfish. This raises a key question about the character of accountants and accounting science. A...
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ISLAMIC FINANCIAL LITERACY, ISLAMIC FINANCIAL INCLUSIVENESS, AND RELIGIOSITY INCREASE THE INTENTION TO SAVE IN SHARIA BANKS
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
The inclination to save in Islamic banks indicates the public's acceptance and utilization of Islamic banking savings products. Comprehending the determinants affecting this purpose is crucial for Islamic banks to formulate tactics that promote increased engagement. This study examines the impact of Islamic Financial Literacy (IFL), Islamic Financial Inclusiveness (IFI), and religiosity on students' intentions to save in Islamic banks. The study sample consists of persons who have completed cour...
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DISRUPTIVE MARKETING INNOVATION AS A MODERATOR OF THE INFLUENCE OF MARKETING STRATEGY ON PURCHASING DECISIONS AT THE SALATIGA CASSAVA MSME CENTER
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to identify the role of disruptive marketing innovation as a moderator of the influence of marketing mix strategy, green marketing and social media marketing on purchasing decisions. This study uses a quantitative approach, with data collection techniques through surveys of consumers of Salatiga Cassava SMEs. Model and hypothesis testing uses SEM (Partial Least Square) analysis using SmartPLS. Based on the results of the analysis and discussion carried out in the previous chapter...
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Analisis Rantai Pasok Produk Melon Hidroponik di PT Indigen Karya Unggul Kabupaten Sleman
Mediagro: journal of agricultural sciences
Vol 21
, No 3
(2025)
Public consumption of high-quality horticultural products such as hydroponic melons has shown an increasing trend along with growing awareness of a healthy lifestyle, although overall fruit consumption in Indonesia remains relatively low. This commodity requires an efficient supply chain system to maintain product quality and continuity. This study aims to analyze the structure and performance of the hydroponic melon supply chain and evaluate its marketing efficiency at PT Indigen Karya Unggul,...
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Pengaruh Motivasi Kerja dan Beban Kerja terhadap Kinerja Pegawai ASN pada Badan Pendapatan Daerah Kota Bogor
Andia Janash Mumthaza
; Afriyanti Eva Belinda Lase
; Irfan Achmad Musadat
; Niken Widyastuti
; Harianto Simarmata
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study aims to determine the description of work motivation, workload, and employee performance, as well as to analyze the magnitude of the influence of work motivation and workload on employee performance, both partially and simultaneously. The research method used is descriptive and verification with a quantitative approach. The study population includes all employees of the Bogor City Regional Revenue Agency, namely 83 ASN, who were used as respondents using a non-probability sampling tec...
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Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi e-WOM terhadap Keputusan Pembelian di Platform Shopee
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study aims to analyze the influence of consumer trust and product price, mediated by e-WOM (electronic word-of-mouth), on purchase decisions on the Shopee platform. A quantitative approach was used, with a sample of 75 undergraduate students living in boarding houses in the Special Region of Yogyakarta who shop on Shopee. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS version 4. The results show...
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Evaluating Fine Arts Learning Media: A Formative-Summative Evaluation Model In The Psychomotor Domain
Annida Zulfa
; Rini, Sulistyo
; Wicjaksono, Eko Bayu Putra
; Ernawati
; Razimmi, Muhammad
; Marcella, Yulianda
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
The evaluation of learning media in fine arts education is essential to ensure the achievement of students’ psychomotor learning outcomes, particularly at the elementary school level. However, systematic evaluation models that focus on skill-based learning remain limited in classroom practice. This study aims to examine and guide the evaluation of fine arts learning media for fourth-grade elementary school students using Scriven’s formative–summative evaluation model. A quantitative descriptive...
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PEMBENTUKAN DAN OPTIMALISASI PERAN KADER MASYARAKAT DALAM PENGELOLAAN SAMPAH RUMAH TANGGA DI DESA PONGOK BANGKA SELATAN
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
The problem that occurs in the Pongok Community is the lack of awareness and knowledge of the Pongok village community regarding the disposal and management of household waste. The community disposes of rubbish by throwing it into the sea and burning it. Village cadres have not yet been formed for waste management in Pongok village. There are health impacts from the effects of burning rubbish such as respiratory diseases and problems with the fetus during pregnancy. The target of this activity i...
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A Literature Review on the Use of Interactive Mind Maps with Mentoring to Improve Science Learning Outcomes in Elementary Schools
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
Improving learning outcomes in Natural and Social Sciences (IPAS) at the elementary school level remains a challenge, particularly in fostering students’ conceptual understanding and critical thinking skills. Conventional instructional approaches often fail to optimally support these competencies, indicating the need for innovative learning strategies. This study aims to analyze the effectiveness of mentoring-based interactive mind map media in enhancing elementary school students’ IPAS learning...
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