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PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B: (Studi Empiris Pengunjung Rest Area Heritage KM 260B)
Annissa Atussholiha
; Syariefful Ikhwan
; Roby Setiadi
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 16
, No 1
(2023)
This study has the main objective of knowing how the influence of E-WOM (electronic word of mouth) and the appeal of the decision to visit the Rest Area Heritage KM 260B. This study uses a quantitative research type with the SPSS version 22 method. The population used in this study is all visitors in the Heritage Rest Area with a sample of 101 respondents, consisting of 16 questions and obtained by distributing questionnaires to all Rest Area Heritage visitors. offline (paper) and online (google...
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1 Sitasi
Analisis Pengaruh Perilaku Konsumen Dalam Pengambilan Keputusan Pembelian Online Masyarakat Kabupaten Brebes Pada E-Commerce Shoppe
Mohamad Basuni
; Roby Setiadi
; Gian Fitralisma
; Syariefful Ikhwan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 16
, No 1
(2023)
Consumer behavior is the basis for consumers to make purchasing decisions. Consumer behavior is an activity that is closely related to the process of purchasing goods or services. In this study, the independent variable is consumer behavior (X), while the dependent variable is online purchasing decisions (Y). This study aims to examine and analyze the influence of consumer behavior in making online purchasing decisions for the people of Brebes Regency on e-commerce shoppe. The type of research u...
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7 Sitasi
Entrepreneurship Model: Attributes of Entrepreneurial Intention Between Exact And Non-Exact Students
Andi Yulianto
; Roby Setiadi
; Roni Roni
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 13
, No 2
(2020)
Entrepreneurial intention in a person can be formed by the external and internal environment. This study examines the attributes entrepreneurial intentionin students : role models, entrepreneurial attitude, subjective norms, and emotional competence. The purpose of this study is to determine a model of entrepreneurial intention among exact and non-exact college students. in Brebes and Tegal, Central Java. Respondents observed were exact and non-exact students at three tertiary institutions, name...
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5 Sitasi