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PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B: (Studi Empiris Pengunjung Rest Area Heritage KM 260B)
Annissa Atussholiha
; Syariefful Ikhwan
; Roby Setiadi
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 16
, No 1
(2023)
This study has the main objective of knowing how the influence of E-WOM (electronic word of mouth) and the appeal of the decision to visit the Rest Area Heritage KM 260B. This study uses a quantitative research type with the SPSS version 22 method. The population used in this study is all visitors in the Heritage Rest Area with a sample of 101 respondents, consisting of 16 questions and obtained by distributing questionnaires to all Rest Area Heritage visitors. offline (paper) and online (google...
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1 Sitasi
Analisis Pengaruh Perilaku Konsumen Dalam Pengambilan Keputusan Pembelian Online Masyarakat Kabupaten Brebes Pada E-Commerce Shoppe
Mohamad Basuni
; Roby Setiadi
; Gian Fitralisma
; Syariefful Ikhwan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 16
, No 1
(2023)
Consumer behavior is the basis for consumers to make purchasing decisions. Consumer behavior is an activity that is closely related to the process of purchasing goods or services. In this study, the independent variable is consumer behavior (X), while the dependent variable is online purchasing decisions (Y). This study aims to examine and analyze the influence of consumer behavior in making online purchasing decisions for the people of Brebes Regency on e-commerce shoppe. The type of research u...
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7 Sitasi
Strategi Marketing Mix Dalam Meningkatkan Volume Penjualan Menggunakan Analisis Swot Olahan Bawang Merah Pada PT. Sinergi Brebes Inovatif
Putri Ulfa
; Syariefful Ikhwan
; Dwi Harini
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 15
, No 2
(2022)
This study aims to find out how to apply the marketing mix strategy and to find out the strengths, weaknesses, opportunities and threats in implementing the marketing mix strategy at PT. Innovative Brebes Synergy. Another goal is also to find out how the strategy at PT. Brebes Innovative Synergy in dealing with competitors with other companies that have the same product. This study used descriptive qualitative method. Data collection techniques using interview and documentation techniques. Data...
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2 Sitasi