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PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BERKUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL MEDIASI (Survei pada Pengunjung Taman Pelangi Jurug Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 1
(2020)
The purpose of this study is to analyze the significance effect of experiential marketing on visitor satisfaction, analyze the significance effect of visitor satisfaction on intention to revisit, analyze the significance of experiential marketing on intention to revisit, and analyze the visitor satisfaction mediates effect of experiential marketing on intention to revisit. The data used are quantitative and qualitative data. Data sources use primary and secondary data. The population in study we...
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PERAN INOVASI KONSUMEN DALAM MENCIPTAKAN NIAT BERPERILAKU (Survei Pada Konsumen SFA Steak & Resto Surakarta)
Research Fair Unisri
Vol 4
, No 1
(2020)
Penelitian ini bertujuan menganalisis pengaruh inovasi konsumen dengan beberapa faktor yang menjadi penentu niat berperilaku konsumen. Penelitian ini berupaya mengetahui pentingnya inovasi konsumen, dengan mempertimbangkan rasa terima kasih konsumen, citra restoran dalam berinovasi, dan kewajaran harga sebagai variabel mediasi. Penelitian ini merupakan survei. Pengumpulan data menggunakan kuesioner. Populasi penelitian adalah konsumen di wilayah Surakarta. Sampel ditentukan sebanyak 130 responde...
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ANALISIS PENGARUH BRAND IMAGE, BRAND TRUST DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Skincare Larissa Aesthetic Center Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 4
(2019)
The purpose of this study is to analyze the significance of the influence of brand image, brand trust, and product attribute to purchasing decisions. The type of this research is survey on consumer Skincare Larissa Aesthetic Center Surakarta Jl. Gajah Mada No. 103 Surakarta. Typpes data use qualitative data and quantitative data. Data sources use primary data sources and secondary data. The population of the research is all consumer Skincare Larissa Aesthetic Center Surakarta with a sample of 10...
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ANALISIS PENGARUH PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
Marketing has an important role in the success of the company, especially in the face of competition, maintaining excellence and developing a business to always achieve profit. This study aims to determine the effect of promotion and trust on consumer loyalty in the Semanggi Printing Association. This study uses purposive sampling method, the population in this study is the consumers of Semanggi Printing Association as many as 100 respondents. Data collection method used: questionnaire. Data ana...
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PENGARUH ATRIBUTES IMAGE RESTORAN TERHADAP KEPUASAN KONSUMEN DAN NIAT BERPERILAKU (Survei Pada Konsumen Violet Resto Solo)
Research Fair Unisri
Vol 3
, No 1
(2019)
Penelitian ini bertujuan menganalisis pengaruh restaurant image terhadap kepuasan konsumen; dan menganalisis kepuasan konsumen sebagai mediasi pengarug restaurant image terhadap niat berperilaku. Penelitian ini merupakan survei. Pengumpulan data menggunakan kuesioner. Populasi penelitian adalah konsumen Violet Resto Solo. Sampel ditentukan sebanyak 115 responden dengan metode convenience sampling, yaitu konsumen yang melakukan pembelian di Violet Resto Solo. Pengujian validitas menggunakan Confi...
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CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMBENTUK KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 2
(2018)
Cafe is an exciting place to hangout with friends. Some cafes around uns are quite famous among the public. The purpose of this research is to analyze the level of customer satisfaction and customer loyalty by using crm (commitment, communication, and service quality). The research uses quantitative data type and data collection techniques in this study using primary data with convenience sampling method with the number of respondents as many as 140 people. Validity and reliability testing using...
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PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 2
(2018)
The purpose of this research is to analyze the significance of the influence of transformational leadership and cultural organization against organization commitment, analyze the significance of the influence of organization commitment, transformational leadership and cultural organization against the employee performance, analyze commitment organization in mediate transformational leadership and cultural organization against the employee performance. Sample the population and in this research w...
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan Rias Pengantin Putri Ayu di Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
(2018)
This research aims to analyze the significance of the influence of the quality of service to customer satisfaction on customer. To analyze the significance of the influence of the quality of service and customer satisfaction on customer loyalty. To analyze the significance of the influence of the quality of service of customer loyalty that is mediated by customer satisfaction. This study used a survey method, the type of data the data used was qualitative and quantitative data, the source data u...
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PENGARUH DISIPLIN KERJA DAN KAPABILITAS INDIVIDU TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI (Survei pada Pegawai Kantor Pelayanan Pajak Pratama Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
(2018)
research aims to analyze the significance of the influence of the discipline of work and individual capabilities against the job satisfaction on Tax Services Office employees Pratama Surakarta. To analyze the significance of the influence of the working discipline, individual capability and the Pontifical work against the performance Tax Services Office employee of Pratama Surakarta. To analyze job satisfaction in the mediated influence of discipline of work and individual capabilities against t...
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PENGARUH EXPERIENTIAL MARKETING TERHADAP PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Wedangan di Mojosongo Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
Aim of this research are to explain 1) influence of experiential marketing tocustomer satisfaction; 2) influence of customer satisfaction to repeat purchase; 3)explaining experiential marketing to repeat purchase and 4) explaining experientialmarketing to repeat purchase along customer satisfaction. This research is conducted atOmah Wedangan and Wedangan Konco Lawas Mojosongo Surakarta. Samplemeasurement is used as 165 respondents wih non-probability sampling technique andpurposive sampling meth...
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