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IKLAN YANG EFEKTIF SEBAGAI STRATEGI KOMUNIKASI PEMASARAN
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product. And can be effective, if the purpose of advertising can be achieved or accomplished and useful for companies in the implementation of marketing functions, so a advertising be flexible, stable, sustainable, simple, and easy to understanding. Can create effective adve...
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PENGARUH STRATEGI PEMASARAN (PROMOTION MIX) IKLAN TERHADAP PENINGKATAN PENGGUNA JASA LAYANAN PERIKLANAN DI PT RADIO INDAH ASRI SRAGEN
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT The purpose of this study were to analyze the significance of the influence of advertising , sales promotion, personal selling and publicity partially to service users of advertising in PT Radio Indah Asri Sragen. Methods of research using survey methods, sampling techniques using simple random sampling that is a total of 30 respondents. Data analysis techniques used validity test, reliability test, the classical assumption test, multiple linear regression analysis, t test, F test and t...
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PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN GREEN PRODUCT SEPEDA MOTOR HONDA INJECTION DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa Fakultas Ekonomi UNISRI Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT The objectives of the research are to examine and analyses: (1) effect of product quality to customer loyalty, (2) effect of satisfaction to customer loyalty, (3) effect of the interaction between product quality and satisfaction to customer satisfaction. Population on this research are all economic faculty student’s of accounting and management majors in UNISRI Surakarta. The samples of this research consist of 100 student’s,, taken with purposive sampling. Data collecting with que...
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PENGARUH TANGIBLE, RELIABILITY, RESPONSIVENES, ASSURANCE DAN EMPHATY TERHADAP KEPUASAN KONSUMEN (Survei Konsumen Rumah di CV Satria Graha Gedongan, Colomadu, Karanganyar)
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT Target of this research is (1) to Significant Influence Tangible, Reliability, Responsiveness, Assurance and Emphaty to Customer Satisfaction (2) to analysis factor which having an effect on dominant to Costumer Satisfaction. Result of research show (1) Examination of hypothesis by partial (test t). Shal be as followe: Tangible Variable Reliability, Responsiveness, Assurance and Emphaty have an effect significant to consumer satisfaction, (2) Examination of hypothesis accuracy of model...
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ANALISIS PENENTUAN PERSEDIAAN BAHAN BAKU KEDELAI YANG OPTIMAL DENGAN MENGGUNAKAN METODE STOCKHASTIC PADA PT. LOMBOK GANDARIA
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT The purpose of this study was to determine the efficiency of determining the need for raw material supplies by PT. Lombok Gandaria Solo, so as to maintain the stability of production. Research methods using case studies in PT. Lombok Gandaria Solo, data collection methods used : interviews, observation, and documentation. Data analysis techniques used in this study is a stochastic inventory control models. Results of calculation of the total inventory cost of raw materials showed that t...
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PENGARUH MODAL KERJA TERHADAP PENDAPATAN DENGAN LAMA USAHA SEBAGAI VARIABEL MODERASI (Survei Pada Pedagang Pasar Klithikan Notoharjo Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT This study aims to analyze (1) the influence of working capital to traders revenue (2) the influence of long of business to traders revenue (3) the effect of working capital to traders revenue with long business as moderating variable. The population in this study are all traders in the Klithikan Notoharjo Market on Surakarta settle as many as 246 people consisting of 9 types of merchandise. Total sample of 70 traders taken by using Stratified Proportional Random Sampling. To test the h...
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PENGARUH PERSEPSI TERHADAP PRIVATE LABEL BRANDS PADA PERUSAHAAN RITEL CARREFOUR DI KOTA SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to private label brands in the retail company Carrefour in Solo. After a review of the previous literature and research, hypothesis are made that consumer perception, price perception and perceived risk influence to private label product brands significantly, and price perception variable is a dominant variable affecting of private label brands product. Primary data obtained from qu...
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ANALISIS KINERJA KEUANGAN BANK MUAMALAT INDONESIA DENGAN MENGGUNAKAN PENDEKATAN LABA RUGI DAN NILAI TAMBAH (Survei Pada PT Bank Muamalat Indonesia)
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT The limitations of SFAS 59, the accounting standard guidelines for Islamic banks do not comply with the principle of full disclosure, led to the information presented in the financial statements are not accurate, especially with regard to the ability of Islamic banks to generate profits. The purpose of this study, to analyze the differences in the financial performance of Islamic banks using the income approach and the value -added based on financial ratios. The results showed that by u...
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HUBUNGAN ANTARA KARAKTERISTIK, NILAI, DAN KEPUASAN NASABAH (Studi di PT Panin Bank Cabang Pembantu Boyolali)
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT This study aims to examine the relationship between (1) characteristics of the customer and the customer value, (2) characteristics of the customer and the customer satisfaction, and (3) customer value and the customer satisfaction in PT Panin Bank Branch Boyolali. Population PT Panin Bank Branch customers maid Boyolali Year 2012 some 658 people. Samples were taken in a proportional sampling as many as 60 people. The data collection technique using a questionnaire with validity and reli...
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PENGARUH KOMITMEN ORGANISASI DAN DISIPLIN KERJA TERHADAP KEPUASAN KERJA DALAM UPAYA MENINGKATKAN KINERJA PEGAWAI
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
 ABSTRACT The research result shows that 1) the influence significant of a organization commitment toward the employees job satisfaction, 2) the influence insignificant of a job discipline toward the employees job satisfaction, 3) the influence insignificant of a organization commitment toward the employees performance, 4) the influence significant of a job discipline toward the employees performance, 5) the influence significant of a job satisfaction toward the employees performance, 6) path...
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