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Implementasi Pemasaran Digital dan Online Branding sebagai Strategi Pengembangan UMKM
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 4
, No 1
(2026)
The development of digital technology has triggered significant changes in marketing and brand management, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to conduct a comprehensive analysis of the implementation of digital marketing and online branding as strategies for developing MSMEs to increase competitiveness and business sustainability in the digital economy era. This study focuses on the use of social media, marketplaces, and various other digital...
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Analisis Kepuasan Pengguna BSB Mobile Menggunakan EUCS (Studi Kasus: Mahasiswa UIN Raden Fatah Palembang)
Rahmania, Anisya
; Meilia, Aissah
; Monika, Rada
; Purwani, Fenny
; Rahmania, Anisya
; Meilia, Aissah
; Monika, Rada
; Purwani, Fenny
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 5
, No 1
(2025)
Kemajuan teknologi digital saat ini telah memberikan pengaruh signifikan di dunia. Terutama melalui layanan mobile banking yang memudahkan transaksi keuangan secara cepat dan efisien [1], [2], [3]. Studi ini bertujuan untuk mengukur tingkat kepuasan pengguna terhadap aplikasi BSB Mobile, dengan menggunakan model End User Computing Satisfaction (EUCS) yang terdiri dari lima dimensi, yaitu Content, Accuracy, Format, Ease of Use, serta Timeliness. Data dikumpulkan melalui penyebaran kuesioner kepad...
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Pengaruh Ukuran Perusahaan, Pertumbuhan Aset, Struktur Aset, Tingkat Utang, dan Perputaran Total Aset Terhadap Profitabilitas
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
This study examines how company size, asset growth, tangibility, leverage, and total asset turnover affect profitability in consumer manufacturing companies listed on the Indonesia Stock Exchange from 2019 to 2023, using secondary data collected via purposive sampling. The independent variables in this study include the natural logarithm of total assets, asset growth (this year’s total assets relative to the previous year), and tangibility (the fixed asset ratio to total assets). Leverage uses t...
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MARKETING STRATEGY PLANNING FOR TAHU BAKSO IN MSMEs THROUGH THE MARKETING MIX FRAMEWORK AND TOPSIS
Jurnal Agrifoodtech
Vol 4
, No 1
(2025)
Micro, small, and medium-sized enterprises (MSMEs) producing tahu bakso face intense market competition and need efficient marketing strategies to maintain competitiveness. This study aims at developing strategy by identifyng criteria and selecting the optimal strategies. The research adopts the 4P marketing mix framework-product, price, place, and promotion-combined with the TOPSIS (Teqnique for Order Preference by Similarity to Ideal Solution) method. Five main criteria were identified: produc...
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ANALISIS KINERJA PERALATAN MONOPULSE SECONDARY SURVEILLANCE RADAR MODE-S MEREK INDRA TYPE IRS20-MP/S 2NA TERHADAP KESELAMATAN PENERBANGAN
Numan Ahlur Rayi Qaiz
; Numan Ahlur Rayi Qaiz
; Dian Anggraini Purwaningtyas
; Adenia Kusuma Dayanthi
Jurnal Elektronika dan Komputer
Vol 17
, No 1
(2024)
Monopulse Secondary Surveillance Radar Mode-S is a flight observation device that can work up to 256 NM coverage. To ensure that the equipment is run, it is necessary to evaluate the performance of the equipment in accordance with KP No. 35 of 2019 concerning procedures for maintenance and reporting of aviation telecommunications facilities. The purpose of this study is to evaluate the performance of the tool. Equipment performance evaluation is analyzed based on several parameters. the analysis...
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Pengaruh Edukasi Manajemen Laktasi Terhadap Motivasi dan Kesiapan Ibu dalam Pemberian Asi Eksklusif di Rumah Sakit Panti Waluyo Surakarta
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 2
, No 2
(2024)
Background: Breast milk is ideal nutrition for babies which contains nutrients and a set of protective substances to fight disease. Lactation education is a learning process to prepare oneself psychologically and physically to be able to breastfeed exclusively. Based on observations and interviews of third trimester pregnant women at Panti Waluyo Hospital from February to April 2023, 289 mothers had not received information about lactation education. Objective: To determine the effect of lactati...
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Hubungan Penggunaan Alat Kontrasepsi dalam Rahim (AKDR) dengan Gangguan Menstruasi di RS PKU Aisyiyah Boyolali
Transformasi: Journal of Economics and Business Management
Vol 3
, No 2
(2024)
Intrauterine device is one of the long-acting contraceptives made of plastic wrapped in copper that is inserted into the uterus through the vagina to prevent pregnancy. IUD is one of the contraceptives that has high effectiveness. IUD has side effects, namely menstrual disorders, spotting, spulsion, vaginal discharge. to determine the relationship between the use of IUD contraceptives with menstrual disorders. type of research correlative with cross sectional design. This research was conducted...
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Optimalisasi Peran Kader Kesehatan dalam Mengontrol Tekanan Darah Pasien Hipertensi dengan Terapi Sentuh dan Akupresur di Masa Pandemi Covid-19.
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 3
, No 2
(2024)
Hypertension is one of the major non-communicable diseases that has become a primary health concern, especially during the Covid-19 pandemic. Effective blood pressure control is crucial to prevent severe complications. The role of health cadres in monitoring blood pressure at home has become increasingly important, particularly with the application of non-pharmacological methods such as foot touch therapy and acupressure. This study aims to optimize the role of health cadres in assisting hyperte...
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KUALITAS CORPORATE GOVERNANCE PERBANKAN SYARIAH DITINJAU DARI PERSPEKTIF KINERJA PERUSAHAAN
Perwira Journal of Economics and Business
Vol 4
, No 1
(2024)
This research was a quantitative descriptive study that aims to measure the effect of Islamic banking performance using the Maqashid Syariah Index Method. The population in this study were all Islamic Commercial Banks listed on the Indonesia Stock Exchange from 2016-2018, that was 14 banks consisting of Aceh Syariah Bank, Bukopin Syariah Bank, Jabar Banten Syariah Bank, Mega Syariah Bank, Muamalat Bank, NTB Syariah Bank, Syariah Mandiri Bank, Victoria Syariah Bank, BCA Syariah, BNI Syariah, BRI...
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ANALISIS PENDAPATAN ASLI DAERAH PROVINSI JAWA TENGAH PERIODE 2018-2022
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 16
, No 2
(2023)
Local Own Revenue is income earned by a region that is collected based on regional regulations in accordance with statutory regulations. the research data used is secondary data obtained from UPPD Kota Semarang II in 2018-2022. the study population is the taxpayer and retribution. The number of samples for 5 consecutive years, so that the total research data amounted to 240 data selected using the saturation sampling method. This study used multiple regression analysis and SPSS. the result obtai...
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