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Pengaruh Digital Marketing Dalam Meningkatkan Loyalitas Pelanggan di Era E-Commerce Pada UMKM Toko Baju Uban Muslim di Cianjur
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of digital marketing on customer loyalty at the Uban Muslim Clothing Store MSME in Cianjur in the context of e-commerce development. The increasingly rapid digital transformation requires MSMEs to adapt to technology-based marketing strategies to be able to compete and retain consumers. This study uses a quantitative approach with a survey technique on 20 adult respondents, both men and women, who have interacted with the store. The research instrument in...
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Analisis Rantai Pasok Produk Melon Hidroponik di PT Indigen Karya Unggul Kabupaten Sleman
Mediagro: journal of agricultural sciences
Vol 21
, No 3
(2025)
Public consumption of high-quality horticultural products such as hydroponic melons has shown an increasing trend along with growing awareness of a healthy lifestyle, although overall fruit consumption in Indonesia remains relatively low. This commodity requires an efficient supply chain system to maintain product quality and continuity. This study aims to analyze the structure and performance of the hydroponic melon supply chain and evaluate its marketing efficiency at PT Indigen Karya Unggul,...
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Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi e-WOM terhadap Keputusan Pembelian di Platform Shopee
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study aims to analyze the influence of consumer trust and product price, mediated by e-WOM (electronic word-of-mouth), on purchase decisions on the Shopee platform. A quantitative approach was used, with a sample of 75 undergraduate students living in boarding houses in the Special Region of Yogyakarta who shop on Shopee. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS version 4. The results show...
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Evaluating Fine Arts Learning Media: A Formative-Summative Evaluation Model In The Psychomotor Domain
Annida Zulfa
; Rini, Sulistyo
; Wicjaksono, Eko Bayu Putra
; Ernawati
; Razimmi, Muhammad
; Marcella, Yulianda
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
The evaluation of learning media in fine arts education is essential to ensure the achievement of students’ psychomotor learning outcomes, particularly at the elementary school level. However, systematic evaluation models that focus on skill-based learning remain limited in classroom practice. This study aims to examine and guide the evaluation of fine arts learning media for fourth-grade elementary school students using Scriven’s formative–summative evaluation model. A quantitative descriptive...
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SOSIALISASI PENTINGNYA GERMAS DALAM MENINGKATKAN KESEHATAN LINGKUNGAN
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
This research focuses on the implementation of the Healthy Living Community Movement (Germas) in the Pulau Atas Subdistrict community of Samarinda City. Germas represents a systematic and planned collective effort aimed at enhancing the quality of life by promoting healthy behaviors. Using a quantitative descriptive research design and incidental sampling techniques for respondent selection, the study is scheduled for May 2023. The study primarily addresses Germas's role in fostering a healthier...
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PEMBENTUKAN DAN OPTIMALISASI PERAN KADER MASYARAKAT DALAM PENGELOLAAN SAMPAH RUMAH TANGGA DI DESA PONGOK BANGKA SELATAN
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
The problem that occurs in the Pongok Community is the lack of awareness and knowledge of the Pongok village community regarding the disposal and management of household waste. The community disposes of rubbish by throwing it into the sea and burning it. Village cadres have not yet been formed for waste management in Pongok village. There are health impacts from the effects of burning rubbish such as respiratory diseases and problems with the fetus during pregnancy. The target of this activity i...
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TERAPI SENI SEBAGAI CARA UNTUK MENINGKATKAN EMOSI POSITIF ORANG LANJUT USIA YANG TINGGAL DI PANTI LANSIA
Ajisuksmo, Clara R.P.
; Puspasari, Anita
; Erianti, Dela
; Maharani Dewanti , Dhea
; Parera , Raul Julio
; Gunawan , Angelina
; Sabbathya , Sandrina
; Widayanti, Anindha
; Sugito , Irene Betzy
; Rosario , Teressa M.
; Soge , Yeremias S.I.
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
This community service activity aims to increase the positive emotions of the elderly living in elderly homes. Previous studies have reported that changes in the physical, psychological, cognitive, and social functions of the elderly affect their mental health. Elderly experience stress, anxiety, and depression due to the changes that occur to them. Therefore, the elderly should live with their families since they need support from the family members. However, there are elderly people who are en...
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A Literature Review on the Effectiveness of Interactive Media in Elementary School Science Learning
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
The use of interactive media has emerged as a viable way to improve the efficacy of science education. However, the use of various interactive media needs to be analyzed in depth regarding its effectiveness. This study aims to analyze the effectiveness of various interactive media created and used in science teaching in elementary schools over the past five years is the purpose of this study. The research method used is literature review analysis through several related research publications pub...
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PENINGKATAN PENGETAHUAN DAN KEMAMPUAN PENGAPLIKASIAN PENGELOLAAN SAMPAH PADA MASYARAKAT DUSUN TEGALTANDAN BANGUNTAPAN BANTUL
Rokhmayanti , Rokhmayanti
; Alghozi, Umar Faruq
; Badri, Mohammad Zain
; Wibowo, Rena Anjeli
; Farzanah, Atikah
; Sya’baniah, Putri Rahayu
; Azzahra, Losa Rarafatmi
; Martini, Titim
; Hastuti, Siti Kurnia Widi
; Astuti, Fardhiasih Dwi
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
Garbage is a problem for people in both urban and rural areas. Unmanaged garbage can adversely affect public health. This community service aims to handle organic waste problems that have a role in social, environmental, and health impacts. Community service on organic waste management was carried out in Tegaltandan with lectures and practice methods in an effort to increase community knowledge and understanding of household organic waste management. Pre-test and post-test were conducted by dist...
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Ontology-Based Recommender Systems for E-Learning and Multimedia: A Systematic Literature Review Across Domains
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
The rapid expansion of digital content across various sectors has led to an overwhelming influx of data, highlighting the need for advanced recommendation systems. Traditional methods such as Collaborative Filtering (CF) and Content-Based Filtering (CBF) face limitations like data sparsity and the Cold Start problem, which affect the accuracy of recommendations. This study explores the use of ontologies in enhancing recommendation systems, aiming to overcome these challenges by providing a seman...
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