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Menampilkan 101–110 dari 479 artikel
The Influence of E-Service Quality, Brand Image, Security and Electronic Word Of Mouth (E-WOM) on Customer Loyalty at E-Commerce Blibli.Com in Jepara Regency
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
This study aims to analyze the influence of e-service quality, brand image, security and electronic word of mouth (E-WOM) on customer loyalty on E-Commerce Blibli.com in Jepara Regency. The research method used in this study uses quantitative research methods. The sample used in this study were E-Commerce Blibli.com customers in Jepara Regency as many as 125 respondents using purposive sampling techniques. The data collection method used a questionnaire. The data analysis method used SPSS softwa...
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Strategi Pemasaran Menggunakan Analisis Ansoff Dalam Meningkatkan Pemasaran Produk di Pegadaian Kantor Cabang Purwokerto
Zeliana, Aura Nadisha
; Shafrani, Yoiz Shofwa
; Saputri, Imel Nurul
; Fernansyah, Nio Kenshi Pratama
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
Pegadaian is one of the Islamic financial institutions in Indonesia that continues to expand its market share through various marketing strategies. This study aims to analyze the market penetration strategies implemented by Pegadaian and identify the efforts that can be made to increase customer interest. The research method used is descriptive qualitative with a literature study approach from various accredited national journals in the last five years, as well as document analysis related to Pe...
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Persepsi Kemudahan Penggunaan, Keamanan dan Kepercayaan sebagai Determinan Minat Penggunaan E-Wallet OVO
DHARMA EKONOMI
Vol 32
, No 1
(2025)
Current digital wallet applications offer easy-to-use features, security levels, and trust by their users. The purpose of this study was to determine the effect of perceived ease of use, perceived security, and perceived trust on interest in using the OVO e-wallet application. The population in this study were people who were interested in using the OVO e-wallet application and had never used the OVO e-wallet application before in the Bekasi area. The sample taken in this study was 100 responden...
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Development of LukaDia Wound Care: A Frontend Application for Efficient Diabetic Wound Monitoring Case Study at Klinik Pratama Muhammadiyah Kajen
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 1
(2025)
Diabetic wounds are serious complications often experienced by people with diabetes. Regular wound monitoring is crucial to prevent further complications. This study aims to design and develop an artificial intelligence-based healthcare information system called LukaDia Wound Care for monitoring diabetic wounds in diabetes care facilities. The research method used a waterfall software development approach. Development stages include needs analysis, system design, implementation, and testing. The...
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Implementation of Inclusive Education in Playgroups
Paudia
Vol 14
, No 2
(2025)
Inclusive education is a reform in the world of education that aims to improve quality, anti-discrimination, equalize or expand access to education and efforts to change the public's view of Children with Special Needs (ABK). This study aims to describe inclusive education services in Playgroups. The study focused on three Playgroups in Jatiuwung District. The research method used was qualitative descriptive and data collection techniques using observation, interviews and documentation. In the o...
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Optimalisasi Keuntungan Penjualan Produk UMKM ‘Batagor Bandung Tarakan’ Dengan Metode Simpleks dan POM-QM
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
This study aims to optimize sales profit at the MSME Batagor Bandung Tarakan by applying the Simplex method in linear programming, supported by the POM-QM for Windows software. Profit optimization plays a crucial role in strategic decision-making, particularly in determining the optimal daily production quantities to enhance operational efficiency, maximize the use of raw materials, and meet market demand effectively. The Simplex method was chosen for its ability to solve linear optimization pro...
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Pengaruh Diskon dan Cashback terhadap Keputusan Pembelian Konsumen di E-Commerce (Studi kasus shopee)
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 1
(2025)
This study aims to analyze the effect of discounts and cashback on consumer purchasing decisions on the Shopee e-commerce platform. Using a quantitative approach, data were collected through questionnaires distributed to 100 respondents who are active Shopee users. The results of the analysis show that discounts have a positive and significant effect on purchasing decisions, where consumers tend to be more interested in shopping when offered attractive discounts. In addition, cashback programs h...
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Artificial Intelligence in Personalized Marketing: Strategies for Enhancing Consumer Engagement
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
This study examines the use of artificial intelligence (AI) in personalized marketing to boost consumer engagement. Using a systematic literature review from Scopus, DOAJ, and Google Scholar, it finds that AI helps predict consumer behavior, optimize communication, and deliver real-time adaptive content. These capabilities enhance customer satisfaction and loyalty. However, challenges such as data privacy, ethical concerns, and the need for human oversight remain. The study recommends investing...
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HUBUNGAN ANTARA KONSEP DIRI DENGAN KEPERCAYAAN DIRI PADA MAHASISWA UNIVERSITAS SAHID SURAKARTA
Jurnal Talenta Psikologi
Vol 13
, No 1
(2025)
Manusia sebagai mahkluk sosial yang unik, dalam memenuhi kebutuhan hidupnya sehari-hari, melakukan interaksi dengan orang lain. Hal tersebut bertujuan agar manusia memiliki kemampuan untuk mengembangkan potensi yang ada dalam dirinya. Pada saat tertentu manusia secara tidak sadar akan merasa kurang percaya diri terhadap kemampuan yang ia miliki dan membandingkan diri dengan orang lain sehingga manusia tidak menemukan konsep dalam dirinya. Jika seseorang telah menemukan jati diri berarti ia telah...
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Phytochemical Characteristics of Microencapsulated Purple Sweet Potato (Ipomoea batatas L.) Antin 3 Variety with Chitosan and Alginate
Journal of Food and Agricultural Product
Vol 5
, No 1
(2025)
Microencapsulation is one of the techniques used to protect and increase the stability of bioactive compounds contained in natural materials, such as purple sweet potato. Purple sweet potato variety Antin 3 contains various phytochemical compounds that have potential as a source of antioxidants, but these compounds are easily degraded by external factors. This study aims to evaluate the differences in phytochemical characteristics of microencapsulated purple sweet potato variety Antin 3 with chi...
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