đź“… 31 May 2025
The Influence of E-Service Quality, Brand Image, Security and Electronic Word Of Mouth (E-WOM) on Customer Loyalty at E-Commerce Blibli.Com in Jepara Regency
Perspective Humanities and Social Sciences
Institut Karya Mulia Bangsa
đź“„ Abstract
This study aims to analyze the influence of e-service quality, brand image, security and electronic word of mouth (E-WOM) on customer loyalty on E-Commerce Blibli.com in Jepara Regency. The research method used in this study uses quantitative research methods. The sample used in this study were E-Commerce Blibli.com customers in Jepara Regency as many as 125 respondents using purposive sampling techniques. The data collection method used a questionnaire. The data analysis method used SPSS software version 25. The results of the study showed that e-service quality had a positive and significant effect on customer loyalty, brand image had a positive and significant effect on customer loyalty, security had a positive and significant effect on customer loyalty, electronic word of mouth (E-WOM) had a positive and significant effect on customer loyalty and e-service quality , brand image , security and electronic word of mouth (E-WOM) had a positive and significant effect on customer loyalty simultaneously.
đź”– Keywords
#e-service quality; brand image; security; electronic word of mouth (E-WOM); customer loyalty
ℹ️ Informasi Publikasi
Tanggal Publikasi
31 May 2025
Volume / Nomor / Tahun
Volume 1, Nomor 1, Tahun 2025
đź“ť HOW TO CITE
Arumsari, Nurul Rizka; Farizal Ikhsan, Muhammad; Wismar'ein, Dian, "The Influence of E-Service Quality, Brand Image, Security and Electronic Word Of Mouth (E-WOM) on Customer Loyalty at E-Commerce Blibli.Com in Jepara Regency," Perspective Humanities and Social Sciences, vol. 1, no. 1, May. 2025.
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