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THE IMPORTANCE OF HEDONIC AND SYMBOLIC VALUE ON CUSTOMER ENGAGEMENT AND ONLINE IMPULSIVE BUYING TENDENCY: THE CASE OF GENERATION Z
Amdar, Amdar
; Wirakusuma, Alvin
; Hertanto, Noel
; Anggriani, Andi Nurhalizah
; Adelfy, Muhammad Fadel
; Ardyan, Elia
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
The phenomenon of impulsive online buying in Indonesia has become an important concern with the increasing use of the internet and e-commerce platforms, especially among Generation Z. Online impulsive buying is an unplanned purchasing action triggered by external stimuli, often driven by the hedonic and symbolic value of the product or service. This research aims to examine the influence of hedonic and symbolic values on customer engagement and the tendency for impulsive online buying, particula...
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FIRM CREATED VERSUS USER GENERATED: WHICH DRIVES CONSUMER PURCHASE INTENTION ON SNACK BAR PRODUCTS?
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
This study aims to examine the influence of firm created social media communication and user generated social media communication on purchase intention directly and indirectly through the mediation of brand awareness and brand passion. The research model was tested on Fitbar brand snack bar products. Primary data was obtained through a survey of 150 respondents. Sampling was carried out with a nonprobability-purposive sampling approach. The results of the hypothesis test using SEM-PLS indicated...
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The Relationship Between Age and Stress on Sleep Quality
Jurnal Kesehatan
Vol 17
, No 3
(2024)
Pendahuluan: Kualitas tidur pada masa remaja akhir seringkali terganggu oleh kebiasaan tidur larut malam. Selain itu, kualitas tidur juga dipengaruhi oleh faktor biologis, usia, dan gangguan psikologis seperti stres. Tujuan penelitian ini adalah menganalisis hubungan antara usia dan stres terhadap kualitas tidur pada remaja akhir. Metode: Jenis penelitian ini merupakan penelitian observational analystical dengan desain penelitian cross sectional. Sampel penelitian terdiri dari remaja akhir berus...
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Analisis Business Model Canvas pada Bisnis Creative Package di Industri Kreatif Digital
Populer: Jurnal Penelitian Mahasiswa
Vol 3
, No 4
(2024)
The Business Model Canvas (BMC) is a crucial tool for mapping out strategic components of a business. This paper examines the application of BMC in the creative package business within the digital creative industry. The study aims to understand how value propositions, customer segmentation, revenue streams, and other elements interact to drive innovation and competitiveness. Using qualitative methods, including literature reviews and case studies, the research identifies key insights for optimiz...
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Gender Perception on Entrepreneurial Literacy, Self-Efficacy on Entrepreneurial Intention through Entrepreneurial Attitude
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
The highest unemployment rate is caused by graduates who have increased due to the available workforce being greater than the number of jobs available. The way to overcome unemployment is to increase entrepreneurial intentions. The purpose of this study was to investigate entrepreneurial intentions in students of the Faculty of Economics and Business, State University of Malang as it is believed that entrepreneurial intentions are the most important factor in entrepreneurial actions, using varia...
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Pendampingan Pelatihan Kelompok Budidaya Ikan Lele Barokah Di Desa Kesongo Kecamatan Tuntang Kabupaten Semarang
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 4
(2024)
This community service activity is an assistance that is packaged in the form of counselling. The activity focused on sharing experiences with residents of Kesongo Village, Tuntang District, Semarang Regency. The activity was held at the Kesongo Village Hall with the object of the community who are members of the catfish farming group. Participants who participated in this programme were initially targeted at 50 people from residents who have been involved in or have not been in the catfish farm...
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Memaksimalkan Kinerja Karyawan Bank BNI Kantor Cabang Utama Yogyakarta melalui Sinergi Pendidikan dan Pelatihan, Motivasi, Serta Kompensasi
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
This study aims to analyze the impact of education and training, motivation, and compensation on employee performance at Bank BNI Main Branch Yogyakarta. A quantitative method using survey and multiple linear regression analysis was employed. A sample of 75 respondents was selected using Slovin's formula from a population of 238 employees. The results indicate that all three variables significantly affect employee performance. Education and training enhance employee skills, while motivation driv...
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Kepastian Hukum Dari Akta Keputusan Hasil e-RUPS Studi Kasus pada PT. Indofarma Tbk Tahun Buku 2019
Jurnal Akta Notaris
Vol 3
, No 2
(2024)
Kemajuan Teknologi Informasi dan tidak seiring dengan pembaharuan hukum di masyarakat dapat menimbulkan ketidakpastian hukum. Rumusan masalah penelitian adalah bagaimana peran Notaris dalam pelaksanaan e-RUPS menurut hukum positif di Indonesia, bagaimana pelaksanaan e-RUPS dan kepastian hukum dari akta e-RUPS PT. Indofarma Tbk Tahun Buku 2019. Tujuan penelitian adalah mendeskripsikan dan menganalisis peran notaris dalam pelaksanaan e-RUPS menurut hukum positif di Indonesia, pelaksanaan e-RUPS da...
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Konsep dan Prinsip SPMI dalam Meningkatkan Mutu Pendidikan di Sekolah Dasar dan Madrasah Ibtidaiyah : Tinjauan Pustaka
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 4
(2024)
The quality of primary education in elementary schools and Islamic elementary schools is a crucial factor in forming the character and skills of the next generation. Education is a fundamental pillar in a country's development. This article examines the Internal Quality Assurance System's (SPMI) ideas and tenets as well as the difficulties in putting it into practice in SD/MI. With an emphasis on ongoing assessment as a way to raise the caliber of instruction, a literature review is the st...
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Pengaruh Motivasi Belajar terhadap Hasil Belajar Siswa Setingkat Madrasah Ibtidaiyah
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 4
(2024)
This literature study examines the influence of learning motivation on learning outcomes in various elementary schools of the same level. Learning motivation is a dominant factor in achieving learning outcomes. Teaching and learning activities really need motivation. Motivation can function as a driver to achieve good results. A person will do an activity because of motivation in him/herself. High motivation in learning will achieve optimal results. This study applies the literature review metho...
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