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ANALISIS KUALITAS DAN PERSEPSI NILAI TERHADAP KEPUASAN PELANGGAN (Studi Kasus pada Pengguna Smartphone di Surakarta)
Jurnal Manajemen Sumber Daya Manusia
Vol 12
, No 2
(2019)
The purpose of this research is to analyze the influence of information quality, system quality, service quality, and perception of value influence to Smartphone user satisfaction in Surakarta. The object of research is the Smartphone users who become the sample. The results showed that both partially and simultaneously the quality of information, system quality, service quality, and value perception have an effect on customer satisfaction of Smartphone user in Surakarta. Keywords: information q...
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ANALISIS PENGARUH HARGA, PROMOSI, DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA RENTAL MOBIL DI SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 2
(2015)
Today, the competition of business in the world is increasing rapidly. The requires businesses to be creative and innovative to find a solution and the strategy for competitive advantage. The Car rental company in Surakarta having various strategies to influence the purchasing decisions of costumers, the strategies are competitive price, using a variety of media for promote their business, and improving quality of service to costumers. The satisfaction of costumers will affects against for more...
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