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Pengaruh Kepemimpinan Strategis dan Budaya Organisasi terhadap Kinerja Mahasiswa
Nita Apriyanti
; Munawaroh Munawaroh
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 1
(2025)
This study aims to examine the influence of strategic leadership and organizational culture on student performance, particularly in preparing them to address global challenges and capitalize on future opportunities. The research adopts a quantitative approach, utilizing data collected through questionnaires distributed to 100 undergraduate students aged 17–27 years. The data were analyzed using validity and reliability tests, as well as descriptive analysis, with the assistance of Microsoft Exce...
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Analisis Strategi Daya Saing Bisnis di Era Digital
Maha Puspa Ardhana
; Munawaroh Munawaroh
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 1
(2025)
This research aims to explore the strategies implemented by companies to increase competitiveness in the digital era. Using a qualitative approach with a technology case study in Indonesia, namely the company PT Bukalapak.com. This research found that digital transformation, product innovation, customer experience expertise, and cross-sector collaboration are key strategies that support business competitiveness. This study concludes that companies need to integrate technology with organizational...
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Analisis Digital Marketing Terhadap Keputusan Pembelian Konsumen di Era Modern
Mustika Via Baharsah
; Munawaroh Munawaroh
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 1
(2025)
Digital marketing has become one of the main approaches in modern marketing strategies, especially with the rapid development of information and communication technology. In the modern era, consumer behavior has undergone a significant transformation, where purchasing decisions are increasingly influenced by information available online. Social media has a dominant role in building interactions between consumers and brands, while SEO and content marketing contribute to increasing brand awareness...
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Pemanfaatan Teknologi dalam Membangun Sumber Daya Manusia di Era Bisnis Digital : Mengetahui Tantangan dan Solusinya
Inaya Amalia Putri
; Munawaroh Munawaroh
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 1
(2025)
Human resource management (HRM) is a branch of management that focuses on managing people within organizations. HRM involves selecting, developing, and retaining qualified individuals to achieve organizational goals efficiently. In the digital era, HRM faces challenges such as technological disruption and the rapid shift to automation. Modern technology has transformed training and development methods, enabling unlimited access to educational resources through online courses and digital platform...
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