📅 18 January 2025
DOI: 10.58192/profit.v4i1.2964
Analisis Strategi Daya Saing Bisnis di Era Digital
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Universitas Maritim AMNI
📄 Abstract
This research aims to explore the strategies implemented by companies to increase competitiveness in the digital era. Using a qualitative approach with a technology case study in Indonesia, namely the company PT Bukalapak.com. This research found that digital transformation, product innovation, customer experience expertise, and cross-sector collaboration are key strategies that support business competitiveness. This study concludes that companies need to integrate technology with organizational values to remain relevant in a dynamic business environment.
🔖 Keywords
#Competitiveness; Business Strategy; Digital Era; Digital Transformation
ℹ️ Informasi Publikasi
Tanggal Publikasi
18 January 2025
Volume / Nomor / Tahun
Volume 4, Nomor 1, Tahun 2025
📝 HOW TO CITE
Maha Puspa Ardhana; Munawaroh Munawaroh, "Analisis Strategi Daya Saing Bisnis di Era Digital," Profit: Jurnal Manajemen, Bisnis dan Akuntansi, vol. 4, no. 1, Jan. 2025.
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