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Strategi Harga Dan Kualitas Pelayanan Pada Penjual Bakso Terhadap Kepuasan Pelanggan (UMKM Bakso Pakde Universitas Bhayangkara)
Dian Sudiantini
; Faidlullah Mahfudz
; Muhammad Zaky
; Rizka Amalia Putri
; Sunia Hatina
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 1
(2023)
In Indonesia, small and medium-sized businesses (SMBs) in the food and drink industry are seeing unprecedented expansion. Lots of MSMEs are experiencing this as they try to win over consumers. With competition heating up in the food stall industry, the research focuses heavily on what makes customers happy. A food stand may increase customer satisfaction by focusing on three areas: price, service, and product quality. Setting reasonable prices, giving outstanding service, and delivering high-qua...
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INTEGRASI SERVQUAL DAN SIX SIGMA UNTUK PENINGKATAN KUALITAS LAYANAN PELANGGAN UKM PRODUK KERAJINAN KABUPATEN REMBANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 15
, No 1
(2020)
The SME (small medium enterprise) sector has a sufficient role, the quality of service is now an important priority for businessman in understanding the needs and desires their customers. Comparison of quality can be seen from the difference between the assessment of business management with the assessment of customers, then the concept of six sigma are DMAIC (define, measure, analyze, improve and control) is the structured methodology used to reduce the level of error in providing services to...
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