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Upaya Manajemen Stratejik Terhadap Kualitas Pelayanan Konser Blackpink World Tour (Born Pink) Di GBK
Dian Sudiantini
; Novia Rahmawati
; Niken Salsabilla
; Nendy Yuliarrani
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
Various types of music that exist today, one of which is Korean pop (k-pop), adds color to the world of music and entertainment. One of the most famous music groups from South Korea itself, namely blackpink, in early 2023 has held a world tour concert (born pink) at GBK. The fans were very enthusiastic to watch the concert, especially the blinks who don't only live in JABODETABEK, but also from outside JABODETABEK. The Blackpink concert which was held for two days fulfilled trends on various soc...
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Penerapan Manajemen Strategik Dalam Menghadapi Pandemi Covid 19
Dian Sudiantini
; N.Titi Rahmah
; Muhammad Fahriansyah
; Muhammad Yossi Alviansyah
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 2
, No 2
(2023)
The Covid-19 pandemic has had a significant impact around the world, including in the health, social, economic and political fields. Therefore, implementing strategic management is very important in dealing with this pandemic. Strategic management is the process of planning, organizing, controlling, and making decisions in achieving long-term organizational goals. In the context of the Covid-19 pandemic, strategic management must be directed at efforts to minimize the negative impact of the pand...
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Analisis Strategi Pemasaran Layanan Pos Express Pada PT. Pos Indonesia (PERSERO) Jakarta Selatan
Dian Sudiantini
; Ade Siantry
; Ana Berti Atmajayanti
Transformasi: Journal of Economics and Business Management
Vol 2
, No 2
(2023)
Analysis of the marketing strategy for Pos Express services at PT. Pos Indonesia (Persero) in South Jakarta is a study that aims to understand and analyze the marketing strategy implemented by PT. Pos Indonesia (Persero) to promote Pos Express services in the South Jakarta area. In this study, an analysis of the market and competitors, market segmentation, targeting and positioning is carried out. The results of this analysis are then used to formulate an appropriate marketing strategy to increa...
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