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Perbandingan Kinerja Keuangan Menggunakan Rasio Likuiditas, Solvabilitas, Aktivitas, dan Profitabilitas Pada Perusahaan Sub Sektor Rokok di BEI Tahun 2016-2023
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze and determine whether or not there are differences in financial performance between cigarette sub-sector companies listed on the Indonesia Stock Exchange in 2016 - 2023. This type of research uses quantitative research with a comparative method. Sampling was carried out using the purposive sampling method and four companies were obtained. The data used in this study are secondary data using the company's annual financial reports. Hypothesis testing was carried out usin...
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Strategi Pemasaran dan Diferensiasi Produk dalam Menghadapi Persaingan Impor: Studi Kasus PT. Soka Cipta Niaga
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The rapid growth of the Muslim population, both in Indonesia and globally, has driven an increasing need for products to support worship, including Muslim socks. PT Soka Cipta Niaga (PT SCN), a producer of Muslim socks under the brand "SOKA", faces the challenge of low brand awareness, where consumers are more familiar with the product as "wudu socks". This research aims to analyze effective marketing strategies for the "SOKA" brand. The research results show that social media-based promotional...
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Pengaruh Budaya K-Pop Terhadap Pendidikan Karakter Anak Bangsa
Inayatus Saadah , Ida
; Ihsanudin, Ihsanudin
; Wahyudin, Dede
; Damayanti, Yulia
; Caturiasari, Jennyta
Jurnal Sinektik
Vol 8
, No 1
(2025)
Character education is education that aims to instill character values in students so that they have good or noble morals, tolerance, and character. Korean culture, or Hallyu, is a South Korean culture that produces many products such as drama, music, movies, fashion, food, and lifestyle that spread in Indonesia. These products are growing more rapidly due to digital-based technology. This research uses qualitative research with a literature review, which is a series of activities related to how...
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THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE
Development and Business Communications
Vol 2
, No 1
(2025)
Researchers aimed to investigate the role of persuasive communication in Tolak Angin television advertising in improving brand image. This study used a qualitative approach using AIDA Theory (Attention, Interest, Decision, Action) by interviewing three informants from different backgrounds, namely an entrepreneur, an academic lecturer, and a journalist and entrepreneur. The results showed that Tolak Angin television advertisements used the tagline "Smart People Drink Tolak Angin" with endorser f...
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Penguatan Modal Sosial untuk Mengatasi Kekerasan Dalam Rumah Tangga di Kota Surakarta
The Community
Vol 2
, No 2
(2025)
Domestic violence remains a pervasive social pathology undermining community productivity and welfare in Surakarta. Despite normative legal frameworks and institutional prevention efforts, case reporting suggests that many incidents remain concealed, akin to an iceberg phenomenon. This community service activity explores social capital as an empowering approach to mobilize women leaders and community actors in both urban and suburban settings (Surakarta and Desa Gagak Sipat, Ngemplak, Boyolali)....
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Perlindungan Hukum Ahli Waris Terhadap Harta Waris Yang Dikuasai Oleh Salah Satu Ahli Waris ( Studi Putusan Nomor : 10/Pdt.G/2020/PN.Skt )
Jurnal Akta Notaris
Vol 4
, No 1
(2025)
Sumber data utama penelitian ini adalah data primer dengan proses pengumpulan data studi kepustakaan dan dokumen. Metode analisis data menggunakan metode analisis hukum, yaitu suatu analisis yang menggunakan teori, prinsip, kaidah hukum untuk menemukan sebuah petunjuk. Perlindungan hukum bagi ahli waris terhadap harta warisan yang dikuasai oleh salah ahli waris. Pasal 832 dan pasal 833 Kitab Undang- undang Hukum Perdata yang menyatakan para ahli waris dengan sendirinya mendapatkan hak milik atas...
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Diskon ke Checkout: Pengaruh Promo dan Live Streaming Shopee Terhadap Keputusan Pembelian Produk Fashion
Ulayya, Jihan
; Bayangkara, Agasta Veda
; Ramawati, Diah Bintang
; Lintang, Queendira
; Damayanti, Citra
; Isnaini, Mufidah
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
The purpose of this study was to see how promotions and live streaming features impact the decision of Shopee users to purchase fashion products in the 2022 intake. This quantitative study involved 54 respondents from a population of 117 students selected through a simple random sampling method. Primary data were collected through online questionnaires and analyzed using multiple regression using SPSS. Validity, reliability, classical assumptions, and hypothesis tests were also conducted. The st...
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Analyzing Amethyst Crystal Stones at the Bandung Geology Museum
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Amethyst crystal is one type of rock that is widely studied in the field of geology, especially because of its beauty and interesting formation process. Amethyst is a variety of quartz mineral (SiO2) that is purple in color due to the presence of oxidized iron ions. As a mineral that is often used in jewelry, amethyst also has high economic value. The Geological Museum often displays amethyst crystals to provide more insight into the geological processes that occur beneath the earth's surface an...
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The Existence of the Independence Building and the Asia-Africa Conference Museum as Historical Tourism Objects for Tourists
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
journal articles on improving the quality of historical tourism objects are the results of research that is updated from previous research. Historical tourism is always closely related to locations that are related to conditions in the past. The more sophisticated the technology, the higher the quality of the historical tourism object. This is our sample, we take the Merdeka building and the Asian-African Conference museum as the result of this study, although several researchers have previously...
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PENGARUH INSENTIF, NON FINANSIAL-REWARD DAN DISIPLIN KERJA TERHADAP MOTIVASI KERJA SALESPERSON TOKO CANDI ELEKTRONIK 310
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 2
(2025)
Penelitian ini untuk menganalisis pengaruh insentif, non finansial – reward dan disiplin kerja terhadap motivasi kerja salesperson toko candi elektronik 310 Surakarta. Hipotesis yang diajukan dalam penelitian ini, yaitu H1 : diduga intensif berpengaruh terhadap motivasi kerja, H2 : diduga non finansial - reward berpengaruh terhadap motivasi kerja, H3 : diduga disiplin kerja berpengaruh terhadap motivasi kerja, dan H4 : diduga insentif, non finansial - reward, dan disiplin kerja secara simultan b...
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