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Pengaruh Digital Marketing Dalam Meningkatkan Loyalitas Pelanggan di Era E-Commerce Pada UMKM Toko Baju Uban Muslim di Cianjur
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of digital marketing on customer loyalty at the Uban Muslim Clothing Store MSME in Cianjur in the context of e-commerce development. The increasingly rapid digital transformation requires MSMEs to adapt to technology-based marketing strategies to be able to compete and retain consumers. This study uses a quantitative approach with a survey technique on 20 adult respondents, both men and women, who have interacted with the store. The research instrument in...
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Optimalisasi dan Saintifikasi Produk Minuman Herbal Tradisional untuk Peningkatan Produktifitas Komunitas UMKM Unjukan Solo di Era Industri Wellness dan Tourism
Lestari, Rinna Dwi
; Shahab, Fatinah
; Rosya, Shilva Putri
; Prihantini, Malinda
; Kholis, Nur
; Setiyawan, Luky
; Bukhori, M. Fariz Annas
Abdi Masya
Vol 6
, No 2
(2025)
Pengabdian kepada Masyarakat ini bertujuan untuk mengoptimalkan produk minuman herbal yang bermanfaat secara kesehatan dan bernilai ekonomi. Melalui pendekatan pemberdayaan Masyarakat, kegiatan ini mencakup proses saintifikasi produk herbal, penyusunan informasi nilai gizi yang akurat serta klaim kesehatan pada label kemasan yang sesuai dengan peraturan dan standar yang berlaku. Program ini juga mendorong peningkatan kapasitas sekaligus memperkuat daya saing UMKM dalam aspek pemasaran dengan mel...
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ArchEvolve: A Collaborative and Interactive Search-Based Framework with Preference Learning for Optimizing Software Architectures
Journal of Computing Theories and Applications
Vol 3
, No 2
(2025)
The use of Search-Based Software Engineering (SBSE) for optimizing software architecture has evolved from fully automated to interactive approaches, integrating human expertise. However, current interactive tools face limitations: they typically support only single decision-makers, confine architects to passive roles, and induce significant cognitive fatigue from repetitive evaluations. These issues disconnect them from modern, team-based software development, where collaboration and consensus a...
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Analisis Implementasi Akad Murabahah Bil Wakalah pada Pembiayaan di KSPPS IBil FEBI UIN SAIZU
Unik Depisari
; Fathonah, Aenia Latif
; Cery, Cery
; Ashfa, M. Aqila
; Fitriyah, Siti Zakiyatul
; Sulasih, Sulasih
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the implementation of the murabahah bil wakalah contract within Islamic financing institutions by examining procedural compliance, documentation quality, and the effectiveness of internal monitoring. A qualitative approach was applied using in-depth interviews, structured observations, and document analysis involving purposively selected informants. Data were analyzed using thematic analysis supported by data reduction, coding processes, source triangulation, and concl...
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Analisis keuntungan dan resiko investasi Cryptocurrency untuk pemula
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
This study aims to analyze cryptocurrency investments and the risks faced by beginner investors who own digital assets such as Bitcoin, Solana, XRP, and other coins that have been increasing in value over the past few years, especially among the general public and retail investors. Not only retail investors, but governments also now hold digital assets, as has already happened. However, the unstable price and lack of global legal oversight make investing in cryptocurrency highly risky, especiall...
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PENGARUH PLANT LAYOUT DAN STRATEGI LOKASI TERHADAP MINAT BERKUNJUNG PADA WARKOP STARBEH
Nurfauziah, Siti
; Aditya Assagieb, M. Bagier
; Putri, Mayada
; Rosalia
; Oktaviani Putri, Aurel
; Alattas, Hady
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Dengan perkembangan industri kuliner Indonesia, warkop telah menjadi tempat yang diminati untuk berkumpul, sehingga faktor yang memenuhi keputusan pengujung sangat penting untuk dipahami. Tujuan dari penelitian ini adalah untuk mengevaluasi pengearuh plant layout dan strategi lokasi terhadap minat berkunjung di Warkop Starbeh, sebuah kedai kopi yang sangat disukai masyarakat. Metode penelitian yang digunakan termasuk penyebaran kuesioner dan analisis statistik untuk menemukan hubungan antara tat...
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Pengaruh Keadilan Organisasi (Organizational Justice) Terhadap Keterlibatan Kerja (Work Engagement) Pegawai Pada Lembaga Pemasyarakatan Kelas IIA Binjai
Jurnal Ilmiah Serat Acitya
Vol 14
, No 2
(2025)
Penelitian ini mengkaji pengaruh keadilan organisasi terhadap keterlibatan kerja pegawai di Lembaga Pemasyarakatan Kelas IIA Binjai. Tujuannya adalah untuk memahami sejauh mana penerapan keadilan organisasi, yang meliputi dimensi keadilan prosedural, distributif, interaksional, dan informasional, dapat meningkatkan motivasi, dedikasi, serta kinerja pegawai demi menunjang efektivitas pelayanan publik. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesio...
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Pengaruh Upah Kerja, Beban Kerja, dan Disiplin Kerja Terhadap Kinerja Karyawan Pada UMKM Bakpia Latief
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the effect of wages, workload, and work discipline on employee performance at Bakpia Latief MSME in Kediri. The research method employed is quantitative with a survey technique. The sample consists of 32 respondents selected through a saturated sampling technique. Primary data were collected using a Likert-scale questionnaire that had been tested for validity and reliability, while secondary data were obtained from documentation and literature review. Data analysis was...
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Analisis Pengaruh Total Asset Turnover (TATO) dan Debt to Equity Ratio (DER) Terhadap Harga Saham Pada PT Unilever Indonesia Tbk
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the effect of Total Asset Turnover (TATO) and Debt to Equity Ratio (DER) on stock prices at PT Unilever Indonesia Tbk for the period 2014 to 2023. This research uses a quantitative approach with an associative type of research. The data used is secondary data obtained from the company's annual financial statements and the official website of the Indonesia Stock Exchange. The data analysis method used is multiple linear regression, preceded by classical assumption tests...
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Fake News Detection Using Bi-LSTM Architecture: A Deep Learning Approach on the ISOT Dataset
Journal of Computing Theories and Applications
Vol 3
, No 2
(2025)
The proliferation of fake news across digital platforms has raised critical concerns about information reliability. A notable example is the viral rumour falsely claiming that the Nigerian Minister of the Federal Capital Territory, Nyesom Wike, had collapsed at an event and was rushed to an undisclosed hospital an entirely fabricated claim that caused public confusion. While both traditional machine learning and deep learning approaches have been explored for automated fake news detection, many...
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