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Dampak Penerapan Digital Marketing dan Personal Selling Ritel Terhadap Keputusan Pelanggan di Toko Jesika Store
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2025)
This study aims to understand how digital marketing and personal selling strategies influence consumer purchasing decisions at Jesika Store. Using a qualitative approach, this study collected data through in-depth interviews with several customers who had interacted with both marketing methods. The results showed that digital marketing plays an important role in increasing brand awareness and market reach, while personal selling focuses more on building personal relationships that strengthen con...
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Pengaruh Kedisiplinan Kerja, Keterampilan Kerja, Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Misaja Mitra: Pengaruh Kedisiplinan Kerja, Keterampilan Kerja, Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Misaja Mitra
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
Penelitian ini bertujuan untuk mengetahui pengaruh kedisiplinan kerja, keterampilan kerja, kompensasi, motivasi dan lingkungan kerja terhadap produktivitas kerja karyawan PT. Misaja Mitra. Jenis penelitian ini yaitu kuantitatif, populasi pada penelitian ini adalah karyawan PT. Misaja Mitra. Sampel yang digunakan pada penelitian ini sebanyak 235 karyawan yang merupakan hasil perhitungan menggunakan rumus slovin. Teknik pengam...
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1 Sitasi
Determinan Pembelian Impulsif Di Ane Thrift Store Semarang
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
Abstract
The goal of this study was to look into the impact of price decreases, bonus packages, and retail displays on impulse buying. The independent factors in this study are price reduction (X1), bonus packages (X2), and in-store displays (X3), whereas the dependent variable is impulse purchase decisions (Y). The study's population included all clients who shopped at Ane Thrift Store Semarang. The study's sample size was 100 respondents, determined by purposive sampling. The research strategy...
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Pengaruh Organizational Citizenship Behavior, Employee Engagement dan Budaya Organisasi terhadap Kinerja Pegawai PDAM Tirta Moedal Kota Semarang
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the influence of organizational citizenship behavior, employee engagement, and organizational culture on the performance of employees at PDAM Tirta Moedal, Semarang City. The data used in this study consists of primary data obtained from questionnaires using a probability sampling technique. The population in this study consists of 106 employees of PDAM Tirta Moedal, Semarang City. The responses from the questionnaires were then subjected to validity tests, reliab...
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1 Sitasi
Pengaruh Pengembangan Diri (People Devlopment), Pelatihan Dan Penghargaan (Reward) Terhadap Motivasi yang Berdampak Pada kinerja karyawan Di Lingkungan kecamatan Tayu Pati
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the influence of self-development, training and rewards on motivation which has an impact on employee performance in Tayu, Pati District. The data analysis method in this study uses Structural Equation Modeling (SEM) which was run on Smart PLS. Data was collected by observations and questionnaire which was distributed to 84 people. The results show that self-development does not have a positive and significant effect on employee performance, self-development does not h...
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Pengaruh Flexibel Work Arranggement, Dukungan Sosial dan Fasilitas Kerja yang Dimediasi Kesejahteraan Karyawan PT Sanfood Prima Makmur
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk menguji pengaruh Flexible Work Arrangement (FWA), dukungan sosial, dan fasilitas kerja, yang dimediasi oleh kesejahteraan karyawan, terhadap kinerja karyawan di PT Sanfood Prima Makmur. Penelitian ini didasarkan pada fenomena bahwa model kerja fleksibel dan dukungan sosial memberikan kontribusi signifikan terhadap produktivitas, tetapi masih terdapat penelitian sebelumnya yang menunjukkan hasil yang beragam (research gap). metode penelitian menggunakan pendekatan k...
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1 Sitasi
Pengaruh Future Time Perspective, Career Adaptability Dan Literasi Digital Terhadap Kesiapan Kerja Mahasiswa Semester Akhir Di Kota Semarang
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the impact of future time perspective, career adaptability, and digital literacy on work readiness among final-year students in Semarang. This research uses a quantitative approach with regression analysis. The population of this study consists of 96 final-year students in Semarang. The sampling technique employed is random sampling. The results of this study indicate that: Future Time Perspective has a positive significant effect on work readiness, Career Adaptability...
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3 Sitasi
Advancing Dermatological Image Classification: GLCM-Based Machine Learning Insights
Advance Sustainable Science, Engineering and Technology
Vol 7
, No 1
(2025)
The prospects to improve skin illness via the utilization of artificial intelligence algorithms is what renders this study economically important. Machine learning may assist physicians detect people quicker and more accurately. The effective identification of skin disorders using machine learning could result in the development of large and readily available digital tests. A model was used in the present study to analyze the HAM 10000 data. Two hundred images in total were chosen at random; one...
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1 Sitasi
Membantu Mengatasi Kecemasan pada Anak Usia Dini
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 4
, No 1
(2025)
Anxiety in early childhood is a complex issue that can significantly affect children's emotional, social, and academic development. This article aims to discuss the causes, effects, and management strategies for anxiety in children, based on a review of recent theories and research. The writing method employed includes a literature review referencing current studies and theories from experts in Indonesia. The discussion reveals that anxiety in children can be triggered by genetic factors, an uns...
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Peran Orang Tua dalam Mencegah Paparan Asap Rokok pada Anak Usia Dini
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 4
, No 1
(2025)
Children as the next generation of the nation require special attention to health aspects to ensure optimal growth and development. One of the worrying health threats is the high exposure of children to cigarette smoke, which contains dangerous chemicals such as nicotine, tar, and carbon monoxide. Exposure to cigarette smoke can damage the respiratory system, interfere with brain development, and affect the function of vital organs, especially in early childhood whose body systems are still vuln...
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