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FAKTOR KEBERHASILAN PEMASARAN VIRAL DI MEDIA SOSIAL PADA UMKM BANJARENGARA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of this study is to determine the effect of content quality, social media platforms, and promotional strategies on the success of viral marketing. The research includes 100 MSMEs in the Banjarnegara District that actively use social media for marketing, using purposive sampling techniques. By using SPSS V20 tools to perform multiple linear regression analysis, the statistical results indicate that content quality is not a significant factor affecting the success of viral marketing, w...
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1 Sitasi
PENGARUH KEMUDAHAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI E-COMMERCE SHOPEE DI KECAMATAN BANYUMANIK
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to analyze the influence of convenience and lifestyle on online purchasing decisions on Shopee e-commerce in Banyumanik District. This study uses a quantitative method that obtains data from questionnaires distributed via Google Form. In this study, 100 respondents were found who were classified as Banyumanik residents aged 17 years and over and had made purchases on Shopee e-commerce in the last 6 months. For each data, it will be analyzed with the help of SPSS (Statistical Pack...
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11 Sitasi
PENGARUH PLANT LAYOUT DAN STRATEGI LOKASI TERHADAP MINAT BERKUNJUNG PADA WARKOP STARBEH
Nurfauziah, Siti
; Aditya Assagieb, M. Bagier
; Putri, Mayada
; Rosalia
; Oktaviani Putri, Aurel
; Alattas, Hady
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Dengan perkembangan industri kuliner Indonesia, warkop telah menjadi tempat yang diminati untuk berkumpul, sehingga faktor yang memenuhi keputusan pengujung sangat penting untuk dipahami. Tujuan dari penelitian ini adalah untuk mengevaluasi pengearuh plant layout dan strategi lokasi terhadap minat berkunjung di Warkop Starbeh, sebuah kedai kopi yang sangat disukai masyarakat. Metode penelitian yang digunakan termasuk penyebaran kuesioner dan analisis statistik untuk menemukan hubungan antara tat...
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STUDI MODERASI STRUKTUR MODAL DALAM IMPLIKASI LIKUIDITAS DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN: KASUS ENTITAS PROPERTI DAN REAL ESTATE 2022–2024
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study links Liquidity, profitability, value, capital structure. Moderator (IDX property firms, 2022–2024). Using quantitative methods with multiple linear, moderated regression analysis (MRA), 76 companies were examined. Results show liquidity (Current Ratio) negatively affects firm value, indicating that excessive current assets reduce efficiency and investor appeal. ROE lacks impact, showing profit instability. Capital structure shows no moderating effect.These findings emphasize the need...
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PENGARUH MENTAL DAN MODAL TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA EKONOMI PEMBANGUNAN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to examine the influence of mentality and capital on the entrepreneurial interest of Development Economics students at Universitas Muhammadiyah Sumatera Utara. Multiple linear regression analysis and descriptive correlational approaches are employed in this quantitative approach. 39 students using a variety of sampling methodologies made up the sample. The study's findings show that, partially and concurrently, financial and mental resources significantly and favorably influence...
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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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PENGARUH LAYANAN DIGITAL DAN REPUTASI TERHADAP KEPUASAN PENGGUNA APLIKASI SIAGA DAN SIMANTAPS DI KANTOR KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A paradigm shift in public services has occurred rapidly due to the advent of digital technologies, which has led to the creation of more efficient, transparent and user-oriented systems. The study aims to examine how the quality of e-services, reputation, trust in e-services and electronic word of mouth affect user satisfaction with technology-enabled public services. A quantitative approach using multiple linear regression analysis is used to confirm the validity of the model. This method incl...
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IN SILICO ANALYSIS ON BINDING ACTION OF TERPENE NATURAL COMPOUNDS FROM APOCYNACEAE FAMILY AGAINST SHV-1 BETA-LACTAMASE FROM Klebsiella pneumoniae
Bioma : Jurnal Ilmiah Biologi
Vol 14
, No 2
(2025)
Antibiotic resistance is a growing threat to public health, particularly with hospital-acquired infections caused by Klebsiella pneumoniae. The limited treatment options for these infections are further complicated by the emergence of antibiotic-resistant strains due to the overuse of antibiotics. This study investigates the potential of Monoterpene Indole Alkaloids (MIAs) derived from six genera within the Apocynaceae family as inhibitors of the beta-lactamase enzyme (bla-SHV-1), which plays a...
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POTENTIAL IMPLEMENTATION OF ETHNOSCIENCE-ORIENTED LEARNING ON BIOTECHNOLOGY MATERIAL
Bioma : Jurnal Ilmiah Biologi
Vol 14
, No 2
(2025)
There are still many science learning practices that focus on memorization and do not relate the subject matter to real life or the local cultural context of students. Science is often perceived as a difficult and boring subject because it relies heavily on technical terms and abstract material. This study aims to explore the potential implementation of ethnoscience oriented learning in biotechnology material at the junior high school level. Data were collected through interviews wit...
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THE ROLE OF COMMUNITY-BASED BUSINESS MODEL INNOVATION IN STRENGTHENING ECONOMIC RESILIENCE AFTER GLOBAL CRISES
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Pandemic-fueled global crises, geopolitical tensions, and supply chain halt have rendered a cry for resilient community-based economies. Traditional business models have proved to be weak, and context-sensitive and inclusive innovations are required. The purpose of this study is to investigate the ways in which community-based business model innovation contributes to economic resilience after crises through the identification of key features such as collective ownership, digital integration, div...
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