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The Influence of Brand Satisfaction on Brand Loyalty with Emotional Brand Attachment and Brand Love as Intervening Variables on Millennial Consumer at Clinic Ms Glow Medan
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 1
(2024)
This research aims to test the influence of Brand Satisfaction on Brands Loyalty with Emotional Brand Attachment and Brand Love as Intervening Variables. In this study, the population was Millennial Consumers at Clinic Ms Glow Medan. Sample used in this research were 150 respondents, sampling technique using purposive sampling. Data collection uses questionnaires and answers assessed using a Likert scale. Data analysis uses SmartPLS with analysis methods SEM (Structural Equation Modeling). The r...
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Pengaruh Discount Dan Live Streaming Terhadap Impulsive Buying : Suatu Studi Pada Konsumen Produk Online Shop Berhijab.co Di Lumbung
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 2
, No 3
(2024)
Assessment of success in achieving high sales targets for a company can be measured from the increase in impulsive buying. To achieve impulse buying behavior, companies must consider factors that can influence this behavior, such as dscount and live streaming. The purpose of this research is to determine the effect of discounts on impulsive buying among consumers of Berhijab.co online shop products in Lumbung, the influence of live streaming on impulsive buying among consumers of Berhijab.co onl...
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Mengamati Perkembangan Teknologi dan Bisnis Digital dalam Transisi Menuju Era Industri 5.0
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 2
, No 3
(2024)
Era 5.0 marks a societal shift towards deeper integration between humans and advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Big Data, and cloud computing. This article investigates recent developments in digital technology supporting Era 5.0, its impact on the business world, case studies of technology implementation, and challenges faced in transitioning towards this more connected era. Technologies like AI have transformed business operations by enhancing...
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Pengaruh Quality of Work Life, Kompensasi, dan Motivasi Kerja Terhadap Organizational Citizenship Behavior (OCB) Pada Karyawan KSP Maju Bersama Jaya Magelang
Populer: Jurnal Penelitian Mahasiswa
Vol 3
, No 2
(2024)
This study aims to prove and analyze the effect of quality of work life, compensation, and work motivation on organizational citizenship behavior in KSP Maju Bersama Jaya Magelang employees. The research was conducted quantitatively, with the sample analyzed being 14 employees. This research method is carried out in stages starting from the introduction to the processing of data that the author and the preparation of research reports have obtained. The study's results prove that quality of work...
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Pengaruh Debt to Equity Rasio dan Return on Asset terhadap Harga Saham pada PT Mustika Ratu Tbk Tahun 2015-2021
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 2
(2024)
This study aims to analyze how much influence DER and ROA simultaneously and partially have on the Share Price of the Mustika Ratu Tbk company listed on the Indonesia Stock Exchange from 2015 to 2021. The F test shows that company performance measured by DER and ROA has no significant effect on Stock Price. The t test concluded that the DER variable had no significant effect on the stock price, but the ROA variable had a significant effect on the stock price. Based on the coefficient of determin...
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Pelatihan Pembuatan Kerajinan Tangan Aksesoris manik – manik dan Pemasaran Digital Melalui Aplikasi Tiktok: Inovasi Kreatif dan Peluang Bisnis di Era Digital
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 2
(2024)
The creative industry in Indonesia has experienced rapid growth in recent years, causing increasingly tight trade competition and various innovations in product marketing. This research focuses on the handicraft industry, especially accessories such as bracelets, necklaces and rings. Even though stringing looks easy, the biggest challenge is creating a unique design and ensuring the strength of the connecting rope so that it doesn't come loose easily. As technology develops, handicraft producers...
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Pelatihan Pembuatan Hampres Sebagai Peluang Usaha di Pasar Johar Semarang
Silvia Dirgahayu
; Mitha Ardhian K
; Anandita Pratiwi
; Anisa Wahyu Anggreani
; Ardan Cetta Anugraha
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 2
(2024)
This Hampers Making Training aims to improve entrepreneurial abilities in making various gifts, hampers, parcels, various gifts and balloon bouquets. This activity was held at the South Johar Market, Semarang City, with 21 mothers and young men and women participating. The aim of this training is to increase entrepreneurial interest in the creative economy sector in making gifts and various gifts among women, as well as supporting women's empowerment programs. This training provides the skills n...
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ANALISIS RASIO KEUANGAN SEBAGAI ALAT MENGUKUR KINERJA KEUANGAN PADA PT. SEMEN BATURAJA (PERSERO)
Innovation, Theory & Practice Management Journal
Vol 3
, No 1
(2024)
Abstract :The financial performance of PT Semen Baturaja (Persero) for the period 2020-2022 needs to be evaluated to determine the effectiveness of management in managing the company's finances. The purpose of the study is to measure the financial performance of PT Semen Baturaja (Persero) through financial statement analysis over the period 2020, 2021, and 2022. This study uses various types of financial ratios such as Liquidity, Solvency, and Profitability. The research method used is qualitat...
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Sikap Pengetahuan Masyarakat Untuk Pencegahan TBC di Puskesmas Kota Surakarta
Jurnal Ilmu Kesehatan Masyarakat Berkala
Vol 5
, No 2
(2024)
ABSTRAKTuberkulosis (TBC) adalah penyakit yang tak tertahankan, disebabkan adaMycobacterium tuberculosis. Sebagian besar mikroorganisme TBC menyerang paru-paru, tetapi juga dapat mempengaruhi berbagai organ tubuh. Alasan penelitian ini adalah untuk menentukan derajat informasi, cara pandang, dan aktivitas pasien tentang penyakit TBC. Teknik pemeriksaan yang digunakan adalah konsentrat ekspresif terencana dengan memberikan polling kepada pasien TBC. Responden yang digunakan sebagai tes adalah ind...
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Foto Produk UKM (Usaha Kecil Dan Menengah) Di Pasar Johar Selatan Kota Semarang
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 2
(2024)
In this digital era, product photos play a crucial role as the main tool to attract the attention of potential consumers. Community service in the form of product photography services emerged as a promising solution. This product photography service not only provides access to good quality product photos, but can also empower small and medium businesses to increase their presence in an increasingly competitive online market. This Community Service focuses on providing product photography service...
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