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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SOPHIE PARIS DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
A purchasing decision made by a consumer is undertaken on the basis of the wishes and needs of a product. Therefore the fashion companies strive to innovate to create high-quality products and having a good brand in the minds of consumers. The purpose of this research was: 1) to analyze the significance of the influence of the brand image of Sophie Paris purchases. 2) to analyze the significance of the influence of Word of Mouth (WOM) positive towards purchasing decision Sophie Paris. 3) to anal...
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ANALISIS FINANCIAL DISTRESS MENGGUNAKAN MODEL ALTMAN Z-SCORE PADA PERUSAHAAN ASURANSI YANG LISTING DI BURSA EFEK INDONESIA TAHUN 2011 – 2014
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to determine the financial condition of insurane companies listed on the Indonesia Stock Exchange from 2011-2014. By using the Altman Z-Score to see how much financial distress on the insurance companies, amounting to 9companies.By using the formula Z-Score = 1,2 X1+1,4 X2+3,3 X3+0,6 X4+1,0 X5. The results showed a total of 9 insurance companies that went public there are still some who are greeting bankrupt condition. In 2011, as many as 22,2% of companies declared bankrupt, 77,...
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA NASABAH PENGGUNA MOBILE BANKING
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 3
(2016)
The purpose of this study was to analyze the significance of the effect of service quality of mobile banking and satisfaction on loyalty and analyze the effect of the service quality of mobile banking on customer loyalty mediated by satisfaction. This study is a survey at consumers of Bank BNI Sukoharjo. Population are customer whose used mobile banking. Sample as many as 100 people with convenience sampling. The type of data used quantitative and qualitative data. Sources of data used primary d...
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PRINSIP-PRINSIP PERILAKU APIP DAN KUALITAS AUDIT
Jurnal Manajemen Sumber Daya Manusia
Vol 9
, No 2
(2016)
This study intended to determine the effect of Principles of Behaviour of APIP, which refers to the Permenpan No: PER / 04 / M.PAN / 03/2008, over Audit Quality. Tests were performed on 140 Internal Auditor consisting of Auditor and P2UPD in the former residency Solo Raya region. Datas were collected using questionnaire and analyzed using SmartPLS 2.0.M3 program. The results showed that the three principles of behavior of Integrity, Confidentiality and Competence affected audit quality, but the...
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MODEL ANTESEDEN PEMBENTUK WORD OF MOUTH POSITIF JASA PENDIDIKAN DI UNISRI SURAKARTA
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 28
, No 1
(2015)
Penelitian ini bertujuan untuk: menganalisis pengaruh corporate image terhadap kepuasan mahasiswa, menganalisis pengaruh perceived price terhadap kepuasan mahasiswa, menganalisis pengaruh corporate image terhadap positive WOM menganalisis pengaruh perceived price terhadap positive WOM, menganalisis pengaruh kepuasan mahasiswa terhadap positive WOM, menganalisis pengaruh corporate image terhadap positive Words of Mouth yang dimediasi kepuasan mahasiswa, menganalisis pengaruh perceived price terha...
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PENGARUH PENGETAHUAN KEUANGAN DAN PENGALAMAN KEUANGAN TERHADAP PERILAKU PERENCANAAN INVESTASI DENGAN SELF CONTROL SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this research are: 1) to analyze the significance of the effect of financial knowledge, experience and self-control of the financial investment planning on employee behavior single (unmarried) in the District Gondangrejo Karanganyar. 2) to analyze the moderating effect of self-control on the influence of financial knowledge and financial experience to the planning of investment in employee behavior single (unmarried) in the District Gondangrejo Karanganyar. In conclusion: There wa...
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4 Sitasi
PENGARUH PROFESIONALISME, BUDAYA ORGANISASI, PENGEMBANGAN KARIER, DAN KOMITMEN ORGANISASI TERHADAP ORGANIZATION CITIZENSHIP BEHAVIOR
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this study was to analyze the significance of the influence of professionalism, organizational culture, career development or organizational commitment partially or simultaneously to the Organization Citizenship Behavior at the District Office employees Gondangrejo Karanganyar. In conclusion, the results of the data analysis we concluded there was a significant effect of professionalism, organizational culture, career development and organizational commitment on Organizational Cit...
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PENGARUH PERCEIVED VALUE TERHADAP WORDS OF MOUTH POSITIF KONSUMEN KEDAI SUSU “MOM MILK†SURAKARTA YANG DIMODERASI OLEH CUSTOMER DELIGHTâ€
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 27
, No 1
(2014)
Tujuan dari penelitian ini untuk (1) menganalisis pengaruh perceived value terhadap customer delight; (2) menganalisis pengaruh perceived value terhadap WOM positif; (3) menganalisis pengaruh customer delight terhadap WOM positif; (4) Menganalisis pengaruh perceived value terhadap WOM positif yang dimoderasi customer delight.Populasi dalam penelitian ini adalah seluruh konsumen Kedai Susu “MOM MILK†Surakarta. Jumlah sampel adalah 100 konsumen. Metode pengambilan sampel menggunakan snowball...
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PENGARUH MOTIVASI KERJA DAN KEDISIPLINAN TERHADAP KINERJA GURU SMA ASSALAAM SURAKARTA DENGAN KEPEMIMPINAN KEPALA SEKOLAH SEBAGAI VARIABEL MODERASI
Jurnal Manajemen Sumber Daya Manusia
Vol 7
, No 1
(2014)
This research is purpose to analyze impact of work motivation to teachers work in Senior High School of Assalaam Surakarta, analyze impact of discipline to teachers performance in Senior High School of Assalam Surakarta, analyze impact of headmaster leadership to teachers work in Senior High School of Assalaam Surakarta, analyze impact of work motivation that moderated of headmaster leadership to teachers performance in Senior High School of Assalaam Surakarta, analyze impact of discipline that...
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PENGARUH CITRA PASAR JUM’AT KARANGANYAR TERHADAP WORDS OF MOUTH POSITIF MELALUI CUSTOMER DELIGHT SEBAGAI VARIABEL MEDIASI
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 26
, No 1
(2014)
Tujuan dari penelitian ini untuk menganalisis (1) pengaruh citra pasar Jum’at terhadap customer delight; (2) pengaruh citra pasar Jum’at terhadap Words Of Mouth positif; (3) pengaruh customer delight terhadap Words Of Mouth positif; (4) pengaruh citra pasar Jum’at terhadap Words Of Mouth positif yang dimediasi customer delight. Populasi dalam penelitian ini adalah seluruh konsumen pasar Jum’at Karanganyar. Jumlah sampel adalah 100 konsumen. Metode pengambilan sampel menggunakan snowball...
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