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Achieving Superior Marketing Performance Through Digital Transformation and Consumer Trust-Based E-Commerce Adoption
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
Micro, Small, and Medium Enterprises (MSMEs) face increasing pressure to adapt to digital transformation and e-commerce in order to enhance marketing performance; however, their implementation is often constrained by limited technological utilization and low levels of consumer trust. This study aims to analyze the role of consumer trust as a mediating variable in the relationship between digital transformation, e-commerce adoption, and the marketing performance of MSMEs. A quantitative approach...
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PHYSICAL CHARACTERISTICS OF WHITE BREAD WITH VARIOUS LEVELS OF PURPLE SWEET POTATO FLOUR SUBSTITUTION
Ifadah, Raida Amelia
; Putri, Diwyacitta Antya
; Lukitasari, Febriani
; Handajani, Sri
; Nurlaela, Luthfiyah
; Nugraheni, Fitriana
Agrisaintifika : Jurnal Ilmu - Ilmu Pertanian
Vol 10
, No 1
(2026)
This study evaluated the effect of wheat flour substitution with purple sweet potato flour on the physical characteristics of white bread. The experiment was conducted using a Completely Randomized Design with a single factor, namely the level of purple sweet potato flour substitution at 0%, 15%, 30%, 45%, and 60%. The physical parameters analyzed included color (L*, a*, b*), texture (firmness), porosity, and dough expansion.The results showed that increasing levels of purple sweet potato flour...
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EFL Teacher’s Perspectives on Integrating AI into Reading Comprehension Teaching in Papua
ETERNAL: English Teaching Journal
Vol 17
, No 1
(2026)
This study explores EFL teachers’ perspectives on integrating Artificial Intelligence (AI) technologies into reading comprehension instruction in Papua, Indonesia. This study employed a quantitative descriptive survey, conducted with 17 teachers from elementary, junior high, and senior high schools. Data were collected through an online questionnaire and analyzed using descriptive statistics. Findings showed that teachers were generally familiar with AI and express confidence in its use, particu...
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Implementasi Metode Vikor dalam Pengambilan Keputusan Supplier Terbaik pada Parfume Corner
Dinamik
Vol 31
, No 1
(2026)
Selecting the right supplier is a critical aspect of supply chain management, especially in a retail business like Parfume Corner, which relies on product quality, availability, and on-time delivery. This study aims to implement the VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje) method as a multi-criteria decision-making approach to determine the best perfume supplier. The VIKOR method was chosen because of its ability to handle conflicts between criteria and produce optimal compro...
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Pengabdian Masyarakat Pendidikan Kesehatan Tentang Penyakit Diabetes Melitus dalam Upaya Pencegahan Diabetes Melitus pada Masyarakat di Desa Rejomulyo Lampung Selatan
Afifah Cahya Natasyari
; Intan Heni Susiyanto
; Erika Agusti Harsya
; Pera Sari
; Salsabila Salsabila
; Dahlia Dahlia
; Novita Irani
; Sarah Istiqoma
; Megawati Megawati
; Ferlyana Dewi
; Rahman Alahtiar
; Novi Puspitasari
; Ayu Dwi Prihatini
; Ria Gustina
; Arif Rizki Alfarisi
; Erni Yunitasari
; Siti Rahmawati
; Ria Listiyani
; Muhamad Rizky Alkahfi
; Mintarsih Mintarsih
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 4
, No 4
(2025)
Diabetes mellitus is a metabolic disorder characterized by chronic hyperglycemia which can lead to serious complications if not properly managed. This community service activity aimed to increase public knowledge regarding diabetes mellitus and its prevention among residents of Rejomulyo Village, Jati Agung District, South Lampung. The method used was health education through lectures supported by leaflets and blood glucose screening, followed by evaluation using pre-test and post-test. A total...
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Peran Perguruan Tinggi dan BUMDes dalam Pelatihan Pemasaran Online di Kalangan Kelompok Pengrajin Batik Tulis Girilayu
Wijaya, Mahendra
; Pujihartati, Sri Hilmi
; Sudarsana
; Adi, Yustia Atsanatrilova
; Putri, Alfina Ananda
; Azzahro, Fatimah
; Fatimah, Luthfi
; Nugraheni, Sekar Ayu
; Andira, Dinda
Educate: Journal of Community Service in Education
Vol 5
, No 2
(2025)
Peran Perguruan Tinggi dan BUMDes Giri Makmur untuk mendukung kegiatan usaha batik tulis dalam menghadapi krisis ekonomi di Desa Wisata Girilayu adalah dengan melakukan pelatihan pemasaran online. Perguruan Tinggi dan BUMDes sebagai fasilitator edukasi pemasaran online dan sasarannya adalah dua belas kelompok pengrajin batik tulis. Peserta pelatihan kelompok pengrajin batik menggunakan teknologi handphone dan laptop. Kegiatan ini bertujuan untuk mengedukasi kelompok pengrajin batik tulis agar ma...
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Student Essay Assessment System in Islamic Education: The Use of Conventional Methods and Web-Based Application Assistance
Supratama, Riky
; Nashihin, Husna
; Indahsari , Henik Nur
; Wahyuni, Dina Auliatil
; Dewi Fadilah, Hanura
Jurnal Progress: Wahana kreativitas dan Intelektualitas
Vol 13
, No 2
(2025)
This study aims to analyze the student essay assessment system in Islamic Religious Education, focusing on the use of conventional methods and web-based application support. A qualitative approach with a comparative study design was employed. Data were collected through interviews with Islamic Education teachers of Grade XI at SMKN Muhammadiyah 1 Yogyakarta, which utilizes the Broexam Unlock examination application. Teachers play a crucial role in enhancing assessment competencies, including pre...
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Flood Risk Analysis Using Spatial Synthetic Population in the Upper Bengawan Solo Watershed, Indonesia
Musiyam, Muhammad
; Jumadi, Jumadi
; Fikriyah, Vidya Nahdhiyatul
; Masruroh, Heni
; Septiyani, Ema Dwi
; Amin, Choirul
; Hadibasyir, Hamim Zaky
; Sattar, Farha
; Nawaz, Muhammad
Forum Geografi
Vol 39
, No 3
(2025)
This study develops a spatial synthetic population (SSP)-based computational model to produce realis-tic, high-resolution flood-risk maps for the Upper Bengawan Solo Watershed. It combines Global Hu-man Settlement (spatial distribution) with local population statistics (attributes). The SSP is created for flood risk mapping in the Upper Bengawan Solo Watershed (BSH) using a 100 m grid from the Global Human Settlement Layer (GHSL) GHS-POP R2023A. Synthetic individuals are strategically placed aro...
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Efektifitas pemasaran digital melalui celebrity endorser : Dampaknya terhadap minat beli produk kecantikan di instagram
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Riset ini berorientasi pada tujuan guna mengetahui pengaruh celebrity endorser kepada minat beli produk kecantikan di Instagram. Adapun parameter celebrity endorser dalam riset ini didalamnya adanya daya tarik (attractiveness), kepercayaan (trustworthiness), serta keahlian (expertise). Metode yang dilibatkan yakni metode kuantitatif dalam rupa pendekatan deskriptif serta kausal. Kuesioner disebarkan kepada 104 responden yang berasal dari Lingkungan Garung, Kecamatan Ambarawa, dengan pemilihan re...
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Pengaruh Implementasi E-Filling dan Literasi Digital Terhadap Kepatuhan Wajib Pajak UMK di Kabupaten Karanganyar
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
The study addresses literacy regarding MSME taxpayer compliance within Karanganyar Regency. The formulated hypothesis proposes that the implementation of e-filing and the existence of digital literacy exert a positive contribution toward MSME taxpayer compliance in Karanganyar Regency. The sampling technique applied was the accidental sampling approach, in which participants were chosen based on MSME actors who happened to be encountered by the investigator during fieldwork. The research data we...
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