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MENGUKUR KINERJA KARYAWAN MELALUI PEMBERIAN KOMPENSASI DAN FAKTOR KEPEMIMPINAN
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to examine the effect of compensation and leadership style on employee performance at the Gama Karanganyar cigarette company. A sample of 71 respondents was selected using the purposive sampling method, and data were collected through a questionnaire. Data analysis was carried out using multiple linear regression using SPSS, as well as through validity, reliability, classical assumptions, F tests, t tests, and coefficients of determination. The results of the study indicate that...
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Pengaruh Green Marketing dan Promosi Media Sosial terhadap Keputusan Pembelian Produk Eco-Friendly di Solo Raya
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 3
(2024)
This research aims to determine the influence of green marketing and social media promotion on purchasing decisions in the city of Solo Raya. This research uses quantitative methods using primary data through distributing questionnaires online on the Instagram platform. The questionnaire was taken using a non-probability sampling technique with the number of samples used in the research being 100 respondents. This research uses data analysis using SmartPLS software. The results of this research...
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Purchase Intention: Can Brand Awareness Mediates Online Consummer Reviews?
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 14
, No 2
(2021)
This study aims to determine the effect of Online Consumer Review on Purchase Intention with Brand Awareness as an Intervening Variable at Shopee into STEKOM University’s students. The primary data was obtained by distributing questionnaires to buyers who have shopped at Shopee which consists of 23 questions. Samples of 130 respondents taken by random sampling technique. The analytical tool used in data processing uses Multiple Linear Regression with the help of SPSS version 25.
The results show...
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