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Pengaruh Social Media Marketing terhadap Niat Beli ESQA Cosmetics Melalui Brand Trust
Ni Putu Wina Yustina Maharani
; I Gusti Ayu Tirtayani
; Komang Widhya Sedana Putra
; Desak Made Febri Purnama
DHARMA EKONOMI
Vol 32
, No 2
(2025)
The local cosmetics industry in Indonesia continues to grow rapidly and has become increasingly popular among Generation Z. However, the boycott issue against ESQA Cosmetics, triggered by a controversy involving one of its founders, has led to a decline in consumer trust. This study aims to examine the influence of social media marketing on purchase intention through brand trust in the case of ESQA Cosmetics. The research was conducted in Bali using a quantitative approach with an explanatory re...
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Pengembangan Sistem Informasi Pengelolaan Aset dan Barang Berbasis Web untuk Meningkatkan Efisiensi Inventaris di Perguruan Tinggi: Studi Kasus Universitas STEKOM Kampus Kendal
Teknik: Jurnal Ilmu Teknik dan Informatika
Vol 5
, No 2
(2025)
This study aims to design and develop a web-based Asset and Goods Management Information System (SIPAB) implemented at Universitas STEKOM, Kendal Campus. The primary issue in asset management at this institution lies in the continued use of conventional tools such as Microsoft Excel and Word, which are prone to errors and inefficiency in reporting and monitoring. The research method used is Research and Development (R&D) with the Waterfall development model. Data collection techniques includ...
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Tren dan Tantangan Transformasi Digital pada UMKM: Systematic Literatur Review
Masitoh, Gustina
; Masitoh, Gustina
; Yadi, Yadi
; Rohmah, Miftakhur
; Carolina, Debi
; Azmiyati, Afifah
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
Digital transformation has become a crucial requirement for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness in the technological era. This study aims to examine the trends and challenges faced by MSMEs in the digitalization process through a systematic literature review (SLR) approach. A total of 35 scholarly articles published within the last five years were analyzed using specific inclusion and exclusion criteria. The findings indicate that the digitalization tren...
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SISTEM KERJA HOT METAL DETECTOR PADA ROLL TABLE INTERFACE PEMBUATAN BAJA PROFIL PT. KRAKATAU BAJA KONSTRUKSI
Teknika
Vol 10
, No 2
(2025)
PT. Krakatau Baja Konstruksi menerapkan teknologi Hot Metal Detector (HMD) yang terintegrasi dengan sistem roll table sebagai bagian dari upaya modernisasi proses produksi baja yang lebih efisien dan otomatis. Sistem HMD berfungsi untuk mendeteksi keberadaan logam panas yang keluar dari tungku pemanas (furnace), kemudian secara otomatis mengirimkan sinyal kendali untuk menggerakkan roll table agar material dapat berpindah ke tahap proses selanjutnya tanpa intervensi manual. Penelitian ini menggu...
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COMMUNITY SERVICE IN SUPPORTING HEALTH SERVICES THROUGH VOLUNTARY BLOOD DONATION AND BASIC HEALTH CHECK-UPS AT UIN SALATIGA: APPLICATION OF ELECTROMEDICAL TECHNOLOGY IN HEALTH EDUCATION
Kuspranoto, Abdul Haris
; Puspita, Rina
; Nadzifuz Zaki, Syauqi
; Ulin Nuha ABA, Muhammad
; Ahmad Ilham, Gus
Jurnal Pengabdian Multidisiplin dan Pemberdayaan Masyarakat: Abdikes Trada
Vol 2
, No 2
(2025)
Health is a basic right that greatly affects the quality of life of the community, but there are still many individuals who are unaware of the importance of regular health checkups and voluntary blood donation. Based on this background, this community service activity aims to raise awareness among the community, especially students at the State Islamic University (UIN) Salatiga, about the importance of basic health checkups and contributing to blood donation activities. The problems faced are lo...
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Pengaruh Cita Rasa dan Harga Produk terhadap Loyalitas Pelanggan “RM. Bu Sabar” Kendal
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
Bu Sabar Kendal Restaurant is a restaurant with distinctive Javanese cuisine. This study aims to determine the effect of product taste and price on loyalty to RM. Bu Sabar Kendal. The method used in this study is descriptive-quantitative. Sampling was conducted using purposive sampling and the number was calculated using the Lemeshow formula because the population was large and the number was variable. Research data was obtained through observation, interviews, and questionnaires filled out by r...
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PENGARUH LAYANAN DIGITAL DAN REPUTASI TERHADAP KEPUASAN PENGGUNA APLIKASI SIAGA DAN SIMANTAPS DI KANTOR KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A paradigm shift in public services has occurred rapidly due to the advent of digital technologies, which has led to the creation of more efficient, transparent and user-oriented systems. The study aims to examine how the quality of e-services, reputation, trust in e-services and electronic word of mouth affect user satisfaction with technology-enabled public services. A quantitative approach using multiple linear regression analysis is used to confirm the validity of the model. This method incl...
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Pengaruh Lingkungan Kerja Fisik, Motivasi Kerja dan Kerjasama Tim Terhadap Kinerja Karyawan Pada PT Adira Dinamika Multi Finance Tbk
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the effect of physical work environment, work motivation, and teamwork on employee performance at PT Adira Dinamika Multi Finance Tbk. The research employed a quantitative approach with a survey method involving all 51 employees as the total sample using a saturated sampling technique. Data were collected using a five-point Likert scale questionnaire developed from the theories of Herzberg, Luthans, and Tuckman. Validity and reliability tests were conducted to ensure i...
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Pengaruh Literasi Keuangan, Penetapan Skala Prioritas, dan Penggunaan Digital Payment, Terhadap Kemampuan Manajemen Keuangan Pribadi Mahasiswa Prodi Pendidikan Ekonomi
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 3
, No 2
(2025)
The convenience of digital payments and the advancement of financial technology may influence on students' purchasing decisions, making sound financial management and financial literacy crucial. The objective of this study is to examine how students in the Economics Education Study Program's personal financial management abilities are impacted by financial literacy, priority scale setting, and digital payment usage. A quantitative associative research strategy is used, with 64 students serving a...
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Analisis Efektivitas Layanan M-Paspor Berdasarkan ITIL V3 pada Kantor Imigrasi Kelas I TPI Cirebon
Teknik: Jurnal Ilmu Teknik dan Informatika
Vol 5
, No 2
(2025)
This study evaluates the effectiveness of M-Passport service management at the Immigration Office Class I TPI Cirebon using the ITIL V3 framework, focusing on Service Strategy and Service Operation. A quantitative approach was applied through observation, structured interviews, and questionnaires distributed to applicants and staff. Data were analyzed using Maturity Level assessment and GAP Analysis. The findings indicate that the M-Passport service has reached Level 4 (Managed) with an average...
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