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Narrative-Driven Optimization for Sustainable Museum Networks: Integrating Freytag’s Pyramid and Hybrid PSO-Machine Learning Framework
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 4
(2025)
This study addresses sustainable urban heritage management needs through an AI-optimized methodology for Government-Museum networks. Integrating dramaturgical storytelling with computational intelligence, we develop a framework combining Freytag's Pyramid narrative framework with a hybrid Particle Swarm Optimization (PSO)-Machine Learning (ML) model. This sustainability-driven design aligns spatial routing with low-carbon objectives and thematic continuity, enhancing tourist itineraries while re...
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Strategi Digitalisasi Kearifan Lokal dan Branding Desa Melalui Video Profile Desa
The Community
Vol 2
, No 1
(2025)
This community service activity was conducted in Kunden Village, Karanganom, Klaten. Kunden is a village located in the northern part of Klaten Regency and has various potentials. Numerous local micro, small, and medium enterprises (UMKM) can be utilized and developed, including salted eggs, bridal attire sequins, and rambak kulit (crackers made from animal skin). However, these potentials have not been optimally utilized due to the lack of strong branding and digital marketing related to these...
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Exploring the Impact of Evolving Consumer Behavior on Purchase Intention in Social Commerce Environments
Journal of Multimedia Trend and Technology
Vol 4
, No 2
(2025)
This Preliminary study explores the influence of evolving consumer behavior on purchase intention in the context of social commerce. In the contemporary landscape, where the convergence of social media and online shopping has become pervasive, a comprehensive understanding of the pivotal factors that influence purchasing decisions has become imperative. The research study will examine five primary variables: social media marketing content, consumer behavior change, consumer engagement, data secu...
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Comparison of Support Vector Machine and XGBoost Algorithms in Sentiment Analysis of Visitor Reviews of Baturraden Tourism Forest
Journal of Multimedia Trend and Technology
Vol 4
, No 2
(2025)
The Google Maps platform provides a platform for visitors to express their opinions through reviews. This study aims to compare the performance of the Support Vector Machine and XGBoost algorithms in sentiment analysis of Baturraden Tourism Park visitor reviews. Data were collected using scraping techniques and obtained 4,096 reviews. After going through preprocessing stages including cleaning, tokenization, normalization, stopword removal, and stemming, the data used in the analysis process amo...
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Predicting Greater Jakarta Area House Prices Using Random Forest and Linear Regression
Journal of Multimedia Trend and Technology
Vol 4
, No 2
(2025)
This study focuses on analyzing and predicting house prices in the Greater Jakarta Area using a machine learning approach, specifically comparing the performance of random forest regression and multiple linear regression. the increasing demand for adequate housing in Greater Jakarta Area, coupled with fluctuating house prices influenced by factors like land size, building size, number of bedrooms, bathrooms, and other facilities, necessitates an accurate price prediction system to assist both th...
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Understanding GenAI Adoption in Education: A Systematic Literature Review
Hidayat, Alifiansyah Arrizqy
; Rospricilia, Tita Ayu
; Rosidah, Nur Azizah
; Fauzia, Ramadhani Vanva
; Putra, Ian Mahendra
Journal of Multimedia Trend and Technology
Vol 4
, No 2
(2025)
This study conducts a systematic literature review of 40 peer-reviewed articles to investigate behavioral factors influencing the adoption of Generative Artificial Intelligence (GenAI) in education. Using PRISMA guidelines, the review identifies key constructs from the Unified Theory of Acceptance and Use of Technology (UTAUT) including performance expectancy, effort expectancy, social influence, and facilitating conditions as consistent predictors of GenAI usage. Additionally, complementary var...
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Pengaruh TATO, DER, CR, dan NPM Terhadap Perubahan Laba Pada Perusahaan Sub Sektor Batu Bara Yang Terdaftar di Bei Tahun 2020 - 2023
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to explain and also prove the hypothesis regarding the effect of total asset turnover (TATO), debt to equity ratio (DER), current ratio (CR), and net profit margin (NPM) on profit changes in coal sub-sector companies listed on the Indonesia Stock Exchange in 2020-2021. The study uses quantitative research using purposive sampling techniques, the population is coal sub-sector companies and a sample of 32 financial reports from 8 companies in 2020-2023. The analytical techniques us...
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Barriers to Lean Manufacturing Implementation in the Bakery Industry: An Empirical Study from Indonesia
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 4
(2025)
The implementation of lean manufacturing is essential for companies to minimize waste by reducing non-value-added activities while maintaining product quality and customer satisfaction. Despite its advantages, various barriers hinder its optimal application. This study aims to identify the factors that impede the implementation of lean manufacturing and determine the most dominant factors in bakery factories in Indonesia. The research was conducted across 14 bakery factories on the islands of Su...
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Mechanical Performance of Epoxy Composite Reinforced with Wood Dust and Crumb Rubber Waste
Imran, Al Ichlas
; Siregar, Januar Parlaungan
; Cionita, Tezara
; Fitriyana, Deni Fajar
; Anis, Samsudin
; Dewi, Rozanna
; Junaedi, Thomas
; Wijayanto, Etanto Heiliano
; Prayogo, Wisnu
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 4
(2025)
The incorporation of wood dust and crumb rubber waste as filler in polymer matrix composite still requires in-depth evaluation of mechanical properties because they have different characteristics. This study evaluates the tensile, flexural, and hardness properties of epoxy composites reinforced with various fractions of wood dust and crumb rubber (5, 10, and 15%). The results showed that the composite with 5% crumb rubber produced the highest tensile strength of 15.52 MPa (CR5), while the highes...
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Quantifying the Causal Impact of Employment Trends on Academic Performance Using Time-Series and Public Interest Data in Indonesia
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 4
(2025)
This study quantifies the causal impact of employment trends on academic performance using a hybrid model of survey data and time-series public interest data from Google Trends in Indonesia. Employing Granger causality and regression analysis, the research investigates eight determinants of GPA and their relationship to labor indicators. A purposive sample of 40 respondents and secondary data from 2011–2019 were analyzed. Granger tests reveal significant one-way causality from employment to GPA...
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