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Menampilkan 1911–1920 dari 14487 artikel
Wardah Dari Pandangan Mahasiswa: Antara Kesadaran, Citra, dan Keputusan Pembelian Cushion
Rohman, Fadillah Fatqur
; Safanah, Melati Nur
; Sari, Novia Fatikhah
; Zharifah, Sabnita La'aili Nur
; Riswari, Syifa Destiana
; Hasanah, Uswatun Nur
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
This research attempts to evaluate the impact that brand awareness and brand image have on the purchase decision of Wardah cushion products by Economic Education students of UNS. The sample size consisted of 71 respondents which were collected using purposive sampling technique. Analysis performed included multiple linear regression, classical assumption tests (normality, multicollinearity, heteroscedasticity), t test, F test, and coefficient of determination in SPSS 2022. Results from the analy...
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Brand Image dan Kualitas Produk sebagai Faktor Penentu Brand Loyalty Produk Air Mineral Le Mineral pada Konsumen Mahasiswa Generasi Z
Khairunnisa, Kaifa Elfitri
; Amanda, Khofifah Tria
; Nailah, Muflihatun
; Alifah, Naswa Naila
; Fitria, Yumna Rizky
; Pangesti, Yuniar Nur
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
This study examines the influence of brand image and product quality of Le Minerale on brand loyalty among undergraduate students of Economic Education at Universitas Sebelas Maret (UNS). The research was conducted from May to June 2025 in Surakarta using stratified random sampling method, targeting 2022 cohort students who had purchased and consumed Le Minerale at least once in the past month. Primary data were collected through an online survey involving 55 respondents, analyzed using descript...
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Implementasi Penentuan Tingkat Kemiskinan dengan Metode Topsis pada Daerah Kabupaten dan Kota Provinsi Jawa Tengah
Dinamik
Vol 30
, No 2
(2025)
Kemiskinan merupakan salah satu tantangan terbesar yang dihadapi oleh berbagai negara, termasuk Indonesia. Tingginya jumlah penduduk miskin di beberapa wilayah, seperti di Provinsi Jawa Tengah, mencerminkan kompleksitas permasalahan yang dipengaruhi oleh kualitas sumber daya manusia, tingkat kemiskinan, dan pembangunan ekonomi. Provinsi Jawa Tengah, dengan populasi besar, memiliki tingkat kemiskinan yang signifikan, sehingga memerlukan intervensi strategi untuk mengoptimalkan penyaluran program...
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Sistem Seleksi Pemasok Bahan Bangunan dengan Metode Ahp-Moora
Dinamik
Vol 30
, No 2
(2025)
Senia, bisnis penjualan bahan bangunan seperti semen, keramik, pasir, dan besi, menghadapi kesulitan dalam memilih pemasok terbaik karena keterbatasan informasi dan metode evaluasi yang subjektif. Hal ini menyebabkan pemilihan pemasok yang tidak optimal, seperti pemasok yang sering terlambat mengirimkan barang atau menyediakan bahan berkualitas rendah. Akibatnya, operasional usaha terhambat, biaya meningkat, dan kepercayaan pelanggan menurun. Persaingan ketat di industri ini membuat layanan buru...
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Pengembangan Sistem Informasi Verifikasi Online (SI-VERO) Berbasis Web
Dinamik
Vol 30
, No 2
(2025)
Maraknya kasus kecurangan atau manipulasi dokumen sertifikat atau piagam penghargaan pada proses Penerimaan Peserta Didik Baru (PPDB) di berbagai wilayah di Indonesia, menjadi permasalahan yang serius untuk diselesaikan. Tindakan ini dapat merugikan para siswa yang telah berprestasi secara jujur, merusak kepercayaan masyarakat terhadap integritas pendidikan dan kredibilitas sistem PPDB itu sendiri, sehingga berdampak pada kepercayaan masyarakat kepada institusi atau lembaga pendidikan dan pemeri...
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Figurative Language in “Cross Road” Album by Bon Jovi: Semantics Analysis
International Journal of English Linguistic, Literature, and Education
Vol 7
, No 1
(2025)
This journal examines the important relationship between culture and language, emphasizing the role of both in human communication. Language serves as the primary means of expressing emotions and sharing information, while culture shapes the way we use language in complex ways. This research focuses on figurative language in song lyrics, particularly from Bon Jovi's “Cross Road” album, to uncover deeper meanings and evoke emotions. This research aims to analyze the types of figurative language p...
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An Analysis of Speech Act Used in Teaching EFL; what are the Influences on the Students’ Learning and what are the Effect on Communicative Language Teaching Practices
International Journal of English Linguistic, Literature, and Education
Vol 7
, No 1
(2025)
The primary objective of this research are to investigate the types of speech act used and produced through utterances in teaching process by lecturer in the class, and also need to know the influences of speech acts on students learning. The subject’s research goes to the lecturer and the English students at English department of Education Study Program of universitas Muhammadiyah Makassar. The data collected and analyzed through descriptive qualitative appro...
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An Analysis of Expressive Speech Acts in Comments on Lex Fridman’s Podcast with Elon Musk
International Journal of English Linguistic, Literature, and Education
Vol 7
, No 1
(2025)
This research analyzes expressive speech acts the viral YouTube podcast episode “Elon Musk: Neuralink and the Future of Humanity | Lex Fridman Podcast #438,” which drew massive attention and engagement from global audiences. Employing a descriptive qualitative method, the study identifies sixteen types of expressive speech acts based on the frameworks of Norrick (1978), Austin (1962), and Vanderveken & Kubo (2002), and examines their communicative functions using Leech’s (1983) taxonomy. The...
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Digital Marketing and SEO Development to Increase Sales of Telang Tea Flowers
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Butterfly pea flower (Clitoria ternatea) is gaining recognition for its numerous health and beauty benefits, making it a prominent product in the herbal market. Despite its growing popularity, marketing efforts have largely remained localized, underutilizing the potential of digital platforms. This article seeks to explore the application of digital marketing and Search Engine Optimization (SEO) to enhance the sales of butterfly pea flower products. The initiative involves hands-on training that...
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Smart Marketing for Small Businesses: Digital Strategy Training for Home-Based Entrepreneurs in Bengkle, Semarang District
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
This community service program aimed to empower home-based entrepreneurs in Bengkle, SemarangDistrict, by enhancing their digital marketing skills through targeted training. The primary objective was to equip participants with the knowledge and tools necessary to effectively utilize digital platforms, particularly Google My Business, to expand their market reach. The program employed a participatory approach, involving initial assessments, interactive workshops, hands-on training sessions, peer...
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