Smart Marketing for Small Businesses: Digital Strategy Training for Home-Based Entrepreneurs in Bengkle, Semarang District

This community service program aimed to empower home-based entrepreneurs in Bengkle, SemarangDistrict, by enhancing their digital marketing skills through targeted training. The primary objective was to equip participants with the knowledge and tools necessary to effectively utilize digital platforms, particularly Google My Business, to expand their market reach. The program employed a participatory approach, involving initial assessments, interactive workshops, hands-on training sessions, peer reviews, and ongoing mentorship. Results indicated a significant improvement in participants' digital literacy and their ability to implement digital marketing strategies, leading to increased business visibility and customer engagement. These findings underscore the importance of tailored digital marketing education in empowering small-scale entrepreneurs in rural areas.