Digital Marketing and SEO Development to Increase Sales of Telang Tea Flowers

Butterfly pea flower (Clitoria ternatea) is gaining recognition for its numerous health and beauty benefits, making it a prominent product in the herbal market. Despite its growing popularity, marketing efforts have largely remained localized, underutilizing the potential of digital platforms. This article seeks to explore the application of digital marketing and Search Engine Optimization (SEO) to enhance the sales of butterfly pea flower products. The initiative involves hands-on training that covers fundamental concepts of digital marketing along with practical SEO techniques aimed at increasing the online visibility of butterfly pea tea products. This study aims to improve digital marketing and search engine optimization (SEO) in the sale of butterfly pea tea flowers produced by villagers in Kangkung Village, Mranggen District, Central Java. With the growing trend of internet usage, especially social media and websites, small and medium enterprises (SMEs) in the agricultural sector can utilize technology to expand their markets and increase sales.