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ANALYSIS OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION AS AN EFFORT TO IMPROVE BEHAVIOR INTENTION
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of the study was to investigate the relationship between experiential marketing, customer satisfaction and consumer behavior intention. The limitation of the study was that it focused on consumers who had made at least two purchases and only 70 questionnaires were returned and valid.
The population is categorized as infinity. Sample collection type accidental sampling. Data analysis with multiple linear regression processed with SEM- Partial Least Square 3.0, to verify the 6 hypothes...
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Pengaruh Pembiayaan Hijau, Industrialisasi, dan Konsumsi Energi Fosil terhadap Emisi Karbon di Indonesia Periode 2018–2023
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the influence of green financing, industrialization level, and fossil energy consumption on carbon emissions in Indonesia for the period 2018–2023. The method used is multiple linear regression with the Ordinary Least Squares (OLS) approach based on time series data. The dependent variable used is carbon emissions, while the independent variables include green financing, industrialization level, and fossil energy consumption. The results of the analysis show that both...
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Pelatihan Perawatan Tubuh Sebagai Upaya Pemberdayaan dan Keterampilan Massage Lulur Bagi Penerima Manfaat di Panti Pelayanan Sosial PGOT Mardi Utomo
Jurnal Pengabdian Kepada Masyarakat
Vol 2
, No 2
(2025)
This community service is a form of collaboration between the PGOT Mardi Utomo Social Service Center and AKS Ibu Kartini Semarang. Implementation of Vocational or skills guidance program activities as an effort to empower the potential of human resources in the Mardi Utomo social service center (PPS) beggars homeless and displaced people (PGOT) in order to build social functioning of community life for beneficiaries towards independence in the field of Body Care. The purpose of this activity is...
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Pelatihan Pijat dan Lulur untuk Meningkatkan Skill Serta Pertumbuhan Ekonomi Warga Binaan Panti Sosial PGOT Mardi Utomo
Jurnal Pengabdian Kepada Masyarakat
Vol 2
, No 2
(2025)
Massage and Scrub Training to Improve Skills and Economic Growth for Residents of the PGOT Mardi Utomo Social Home. This training will begin with theory and practice. The theory refers to client diagnosis, followed by five basic movements and cost calculations. After receiving t Massage and Scrub Training to Improve Skills and Economic Growth for Residents of the PGOT Mardi Utomo Social Home. This training will begin with theory and practice. The theory refers to client diagnosis, followed by fi...
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Potensi Ampas Kelapa sebagai Bahan Substitusi Brownies Cookies
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 17
, No 1
(2025)
The utilization of coconut dregs not only provides added value to brownies cookies products, but also contributes to reducing waste generated from the coconut industry. The purpose of this study was to produce brownies cookies substituted by coconut dregs with acceptable sensory characteristics and has the potential to be an interesting entrepreneurial idea. This study uses the 4D Research and Development (R&D) model which includes 4 (four) research stages including the define stage to analy...
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Pengaruh Minat Belajar Mahasiswa Tata Rias terhadap Hasil Praktik Rias Pengantin Solo Putri
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 17
, No 1
(2025)
Solo Putri bridal makeup is a type of traditional makeup that requires precision, patience, and high technical skills. The level of student interest in learning reflects the extent of their interest and seriousness in understanding a learning material. This study aims to examine the influence of learning interest on the results of Solo Putri bridal makeup practice among students in the AKS Ibu Kartini Semarang Makeup Design Program, using a quantitative approach through simple linear regression....
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E-Commerce Training to Enhance Product Competitiveness for MSMEs in Kaliyoso Village, Kangkung District
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national economy. However, many MSME entrepreneurs in Kaliyoso Village, Kangkung District, face challenges in digital marketing. The lack of e-commerce utilization has become a major obstacle in enhancing product competitiveness. This community service program aims to improve the understanding and skills of MSME entrepreneurs in leveraging e-commerce platforms.
The methods used in this program include socialization, training...
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Governance dan Penegakan Hak Pekerja atas Upah Lembur: Studi Kasus PT SAI Apparel Industries
Public Service And Governance Journal
Vol 6
, No 1
(2025)
This research analyzes the legal provisions regarding the obligation to pay overtime wages and legal options for workers if the company fails to provide overtime compensation. Overtime wages are the right of workers regulated in Law No. 13 of 2003 concerning Manpower which has been amended by Law No. 6 of 2023 and Government Regulation No. 35 of 2021. This study uses a case analysis of PT X in Semarang, which was accused of not paying overtime wages in full to its employees. The findings show th...
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EFFECT OF RICE BRAN SOURDOUGH ON THE QUALITY OF RICE BRAN LOAF BREAD
Agrisaintifika : Jurnal Ilmu - Ilmu Pertanian
Vol 9
, No 2
(2025)
Sourdough is a fermented mixture of water and flour. Sourdough can be used in making bread with good nutritional content. Instant yeast which is usually used for making bread has adverse effect on health if consumed directly compared to using natural yeast. However, currently sourdough is being developed as a bread developer. This research aims to analyze the effect of the concentration of natural yeast on the physical and chemical characteristics, the shelf life and sensory properties of rice b...
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Tindak Pidana Perdagangan Orang dan Strategi Penanggulangannya: Perspektif Hukum Nasional dan HAM
CIVICS EDUCATION AND SOCIAL SCIENCES JOURNAL
Vol 7
, No 1
(2025)
Perdagangan orang merupakan salah satu bentuk kejahatan transnasional terorganisir yang paling serius dan kompleks di abad ke-21. Kejahatan ini melibatkan praktik eksploitasi yang melanggar hak asasi manusia (HAM) secara sistemik, termasuk eksploitasi seksual, kerja paksa, perbudakan modern, hingga perdagangan organ tubuh. Sebagai negara yang memiliki posisi strategis secara geografis, Indonesia menjadi salah satu negara sumber, transit, dan tujuan dalam jaringan perdagangan orang. Negara telah...
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