E-Commerce Training to Enhance Product Competitiveness for MSMEs in Kaliyoso Village, Kangkung District

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national economy. However, many MSME entrepreneurs in Kaliyoso Village, Kangkung District, face challenges in digital marketing. The lack of e-commerce utilization has become a major obstacle in enhancing product competitiveness. This community service program aims to improve the understanding and skills of MSME entrepreneurs in leveraging e-commerce platforms.
The methods used in this program include socialization, training, and direct mentoring. The activities involve digital marketing training using e-commerce platforms and assistance in managing digitally based businesses. A participatory approach is applied to ensure the active involvement of MSME entrepreneurs in every stage of the program.
The results of this community service initiative indicate that participants have significantly improved their understanding and skills in using e-commerce for product marketing. Through this training, MSME entrepreneurs are better prepared to compete in an increasingly competitive market. The sustainability of this program is recommended through ongoing mentoring and support from local government authorities to strengthen the digital business ecosystem for MSMEs in Kaliyoso Village, Kangkung District.