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PENGARUH CITRA RESTORAN TERHADAP BEHAVIORAL INTENTIONS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei Pada Pelanggan di Restoran Ayam Goreng Mbah Karto Sukoharjo)
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 3
(2016)
The objective of the research are to analyses (1) effect of restaurant image to behavioral intentions, (2) effect of restaurant image to customer satisfaction, (3) effect customer satisfaction to behavioral intentions, (4) effect of restaurant image to behavioral intentions, through customer satisfaction as the mediating variable. Population on this research are all customer of restaurant Ayam Goreng Mbah Karto in Sukoharjo. The samples of this research consist of 100 respondent, taken with acci...
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PENGARUH KUALITAS PELAYANAN, ATRIBUT PRODUK ISLAM, DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH
Jurnal Ekonomi dan Kewirausahaan
Vol 15
(2015)
Purpose of this research to analyze the effect of service quality, Islamic product attributes and customer value on customer satisfaction and analyze the factors that dominant effect on customer satisfaction. This study is a survey on customer KJKS Bina Insan Mandiri. This type of data is qualitative data and quantitative data. Source of data used primary data and secondary data. Sample research are 100 customers with accidental sampling technique. The technique of collected data use questionnai...
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STUDI TENTANG KEPUTUSAN PEMBELIAN SMARTPHONE PADA KELAS KONSUMEN BARU DI KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 8
, No 1
(2013)
The purpose of this research is to study about smartphone’s purchase decision at new class costumer at Semarang city. The three independent variables that influence purchase decision are Word of Mouth (WOM), customer value and product quality. Data processing method in this study used a multivariate regression with 75 respondens.
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ANALISIS PERBEDAAN PERSEPSI KONSUMEN PADA IKLAN PROVIDER TELEPON SELULER DI MEDIA TELEVISI DENGAN MEDIA CETAK
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 2
(2012)
ABSTRACT The approach of this study using survey methods to students, faculty and staff of the Faculty of Economics, University of Slamet Riyadi Surakarta. The population in this study were all students, faculty and staff of the Faculty of Economics, University Slamet Riyadi Surakarta in 2012, convenience sampling technique using random sampling, the samples used by 100 respondents, consisting of as many as 11 people faculty, employees 4 people, and students as many as 85 people. Test data usin...
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA ASURANSI “P” DI KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 6
, No 2
(2011)
This study is aimed to (1) knowing how to customer value can influence consumer loyalty at “P” insurance’s consumers, (2) knowing how the appeal of advertising can influence consumer loyalty at “P” insurance’s consumer, and (3) knowing how salesperson’s competencies can influence consumer loyalty at “P” Insurance. The results are (1) Customer value can increase consumer loyalty, (2) The appeal of advertising can increase consumer loyalty, and (3) The competence of salesperson can increase consum...
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