📅 01 June 2013
DOI: 10.34152/fe.8.1.%p
STUDI TENTANG KEPUTUSAN PEMBELIAN SMARTPHONE PADA KELAS KONSUMEN BARU DI KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
📄 Abstract
The purpose of this research is to study about smartphone’s purchase decision at new class costumer at Semarang city. The three independent variables that influence purchase decision are Word of Mouth (WOM), customer value and product quality. Data processing method in this study used a multivariate regression with 75 respondens.
ℹ️ Informasi Publikasi
Tanggal Publikasi
01 June 2013
Volume / Nomor / Tahun
Volume 8, Nomor 1, Tahun 2013
📝 HOW TO CITE
Astuti, Sri Rahayu Tri, "STUDI TENTANG KEPUTUSAN PEMBELIAN SMARTPHONE PADA KELAS KONSUMEN BARU DI KOTA SEMARANG," Fokus Ekonomi : Jurnal Ilmiah Ekonomi, vol. 8, no. 1, Jun. 2013.
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