📅 01 December 2011
DOI: 10.34152/fe.6.2.%p
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA ASURANSI “P” DI KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
📄 Abstract
This study is aimed to (1) knowing how to customer value can influence consumer loyalty at “P” insurance’s consumers, (2) knowing how the appeal of advertising can influence consumer loyalty at “P” insurance’s consumer, and (3) knowing how salesperson’s competencies can influence consumer loyalty at “P” Insurance. The results are (1) Customer value can increase consumer loyalty, (2) The appeal of advertising can increase consumer loyalty, and (3) The competence of salesperson can increase consumer loyalty.
ℹ️ Informasi Publikasi
Tanggal Publikasi
01 December 2011
Volume / Nomor / Tahun
Volume 6, Nomor 2, Tahun 2011
📝 HOW TO CITE
Prameswari, Nanda Putri; Astuti, Sri Rahayu Tri, "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA ASURANSI “P” DI KOTA SEMARANG," Fokus Ekonomi : Jurnal Ilmiah Ekonomi, vol. 6, no. 2, Dec. 2011.
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