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KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (p...
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THE ROLE OF KEY OPINION LEADERS (KOL) IN CONSUMER BEHAVIOR IN LIVE STREAMING COMMERCE (LSC)
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study aims to see how much impact the variables attractiveness, expertise and trustworthiness have on the purchase interest of Shopee e-commerce. Data collection using questionnaires to obtain answers to research variables and respondent data. The sampling method uses convenience sampling techniques. The respondents of the study were all Millennials and Generation Z aged 18-37 years old Shopee e-marketplace users in Semarang City as many as 96 people. The questionnaire answer assessment ind...
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PARIWISATA RAMAH LINGKUNGAN: ANALISIS WILLINGNESS TO PAY PENGUNJUNG GEMBIRA LOKA ZOO UNTUK KONSERVASI RUANG TERBUKA HIJAU
Putri Ratna Setyowati
; Putri Ratna Setyowati
; Taufiq, Luqman
; Edi Laksono, Gangsar
; Fallo, Trisno
Mabha Jurnal
Vol 6
, No 1
(2025)
Pembangunan kota yang pesat sering kali tidak sejalan dengan pelestarian lingkungan, khususnya dalam penyediaan ruang terbuka hijau (RTH). Di tengah keterbatasan RTH tersebut, kawasan wisata ramah lingkungan seperti Gembira Loka Zoo (GLZ) di Kota Yogyakarta memainkan peran penting, bukan sekedar sebagai tempat rekreasi dan edukasi, tetapi juga sebagai bagian dari sistem ekologis kota. Oleh karena itu penelitian ini bertujuan untuk mengetahui nilai willingness to pay (WTP) dari GLZ sebagai pariwi...
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The Effectiveness of Interpersonal Communication in Online Learning in Providing Communication Science Students at the University of Muhammadiyah Madiun
Istikhomah, Fajar
; Tri Mawarni, Aprilia
; Aulia Al Rasyid, Anggita
; Jerry
; Khudin, Mifta
; Anniza Andyani, Rhavida
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
This research aims to find out whether interpersonal communication in online learning can help students of the Muhammadiyah University of Madiun communication science study program learn better. The approach taken in this research is a quantitative approach which focuses on testing theory by measuring or calculating research variables and using statistical techniques to analyze data. In this research all questions were made in Google form with a Likert scale. The sampling method used is the Slov...
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Strategi Pemasaran Menggunakan Analisis Ansoff Dalam Meningkatkan Pemasaran Produk di Pegadaian Kantor Cabang Purwokerto
Zeliana, Aura Nadisha
; Shafrani, Yoiz Shofwa
; Saputri, Imel Nurul
; Fernansyah, Nio Kenshi Pratama
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
Pegadaian is one of the Islamic financial institutions in Indonesia that continues to expand its market share through various marketing strategies. This study aims to analyze the market penetration strategies implemented by Pegadaian and identify the efforts that can be made to increase customer interest. The research method used is descriptive qualitative with a literature study approach from various accredited national journals in the last five years, as well as document analysis related to Pe...
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A REKAYASA MESIN PENGADUK ADONAN ROTI DALAM UPAYA PENINGKATAN KAPASITAS PRODUKSI DI UKM ROTI DAMPIT SUKOHARJO
Abdi Masya
Vol 6
, No 1
(2025)
Roti dan kue merupakan makan yang familiar dikonsumsi oleh masyarakat Indonesia, meskipun hal ini bukan makanan pokok. Masyarakat membutuhkan roti dan kue sebagai selingan makanan pokok dan juga sebagai hidangan pada momen –momen tertentu seperti hari raya dan hajatan. Tingginya permintaan masyarakat akan produk ini dimanfaatkan oleh UKM Roti Dampit menjadi peluang usaha yang menjanjikan dengan produksi roti dan kue. Sebagai usaha kecil, UKM Roti Dampit memiliki keterbatasan sumber daya un...
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Efisiensi Teknis Usahatani Bawang Merah di Kabupaten Nganjuk dengan Fungsi Produksi Cobb Douglass Stokastik Frontier
Journal of Agribusiness, Social and Economic
Vol 5
, No 1
(2025)
This study aims to analyze the technical efficiency of shallot farming in Nganjuk Regency using the Cobb-Douglas Stochastic Frontier production function approach. The research was conducted in four sub-districts with a total of 130 farmer respondents. Sampling was carried out using the accidental sampling technique, and data were analyzed using the Maximum Likelihood Estimation (MLE) method. The results show that the technical efficiency of shallot farmers is relatively high, with an average sco...
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Pemberdayaan Perempuan Melalui Penguatan Ketahanan Pangan: Peran Kelompok Wanita Tani (KWT) dan Penggiat PKK dalam Pengembangan Komoditas Hortikultura Berbasis Urban Farming di Desa Cemani, Grogol, Sukoharjo
Pradana, Anditya Gilang Rizky
; Pranata, Muhammad Fariz Yoga
; Wijayanti, Bela Tri
; Nurhidayati, Febry
; Adillah, Aulia
; Suprihatin, Dewi Nawang
; Suryadi, Didik
; Hantari, Dimar
; Seto, Rehino Yanu
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Cemani Village, Grogol District, Sukoharjo, has great potential to be developed as an agrotourism destination, thanks to its fertile land and strong community support. However, the development of the agricultural sector, particularly orchard, remains limited. This community service program aims to empower women through the Farmers Women’s Group (KWT) and PKK, with focus on food security through urban farming. Activities include extension of superior seed planting, training in horticultural culti...
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Pengaruh Kinerja Guru Dan Beban Kerja Terhadap Produktivitas Kerja Guru Sekolah Menengah Pertama Kecamatan Jelai Hulu
Manajemen Pendidikan
Vol 20
, No 1
(2025)
This study aims to obtain data and information on the significant influence of teacher performanceand workload on the work productivity of junior high school teachers in Jelai Hulu District. The formof this research uses a quantitative method with a descriptive approach. The population in this studyconsisted of 39 respondents, and the sampling method was saturated sampling, specifically targetingpublic junior high school teachers in the Jelai Hulu District, totaling 39 individuals. The responden...
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Analisis Efektivitas Safety Awareness sebagai Syarat Tim Terhadap Pelanggaran Keselamatan Kerja di Yia dengan Cipp
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
This study aims to evaluate the effectiveness of the Safety awareness program as a requirement for issuing and renewing Driving Permits (TIM) for airside personnel at Yogyakarta International Airport (YIA). The program is designed to enhance personnel awareness of work safety to reduce operational violations in the airside area. A qualitative approach was used, employing the CIPP (Context, Input, Process, Product) evaluation model. Data were collected through interviews, observations, and docume...
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